Web Project manager
Resume:
Noëlle McReynolds
*********@*****.***
www.linkedin.com/in/noellemac
www.twitter.com/noellemac
MBA with marketing and technology experience
Outgoing leader committed to creating positive professional relationships and managing cross-functional teams. Successful in a range of organizations from startups to multi-national enterprises across sectors including high-tech, medical, bio-tech and non-profit. Possesses an intellectual curiosity that enables communication of complex concepts and an ability to translate strategic initiatives into tangible results.
Core Competencies
Marketing
• Brand Strategy
• Product Positioning
• Integrated Marketing Plans Program Management
• Web and email marketing management
• Social media strategy and execution
• SEO: including architecture, meta tags and keywords. Operations
• Creative Problem-solving
• Establishing processes and systems
• Allocating resources
Experience
Client Services and Project Management
PagePoint Web Solutions, El Cerrito, CA September 2010-August 2011
Management of interdisciplinary web development team; Produce drupal sites for clients ranging from entrepreneurial businesses to large non-profits
• Advise on web communication strategy
• Establish social media presence including building custom Facebook pages
• Setup email templates and landing pages
Board and Program Chair January 2008 to Present
Interim Executive Director January 2009 to March 2010
Provided strategic direction and hands-on management of board, interns and volunteer staff. Successfully wrote grants developing narrative with key messages, in addition to analyzing and summarizing supporting program data.
• As Board and Program Chair led the organization from crisis to financial stability.
• Authored email communications for volunteer recruitment, retention and online fund-raising.
• Established social media presence on Facebook, Twitter and LinkedIn.
Senior Account Manager
Haggin Marketing, Mill Valley, CA March 2008-October 2008
Planned and executed targeted consumer catalogs with monthly circulations ranging from 10M to 20M. Primary manager of day-to-day communication with clients while managing internal agency resources.
Client: Dell Computers
• Utilized extensive knowledge and understanding of joint marketing and coop funding programs
from Microsoft and Intel to insure maximum reimbursement for client.
• Directed Associate Account Managers; mentored junior team members with an emphasis on critical thinking and problem-solving skills.
Marketing & Business Consultant
Independent Consultant, San Francisco Bay Area April 2001 to March 2008
Provided consulting to clients in variety of areas; including marketing, brand development, business process improvement and other areas to support business growth. Coordinated teams of consultants as needed.
Marketing
Clients: Lure Restaurant, Taproot Foundation, Association of Women MBAs
• Produced strategic marketing campaign for high-end restaurant to improve weekday business. Implemented weekday specials, direct mail campaign, and website updates. Achieved 400% growth.
• Served as Marketing Manager on four service grant teams awarded to nonprofit organizations. Developed Brand Strategy grants, conducting qualitative research and competitive analysis in order to extend positioning, messaging and brand architecture for organizations to maximize efficiency of their limited communications budget.
• Created email marketing program for professional organization. Wrote weekly communications promoting events, sharing membership news and other resources of interest to the membership. Increased traffic to web site. Email audience grew 30%.
Business Analysis
Clients: Birkenstock USA, Kaiser, Genetech
• Reduced operational costs and streamlined functions. Evaluated and redesigned A/P and A/R processes to eliminate redundant activities and reduce staffing needs by 50%. Created accompanying manual.
• Managed implementation of data warehouse integration with existing ERP system. Worked with vendor and internal IT team to determine scope, set up hardware infrastructure, perform testing, and oversee QA.
• Edited Policy and Procedure documentation for maintaining data for Class A certification and Corporate Governance documentation for JCAHO compliance
Senior Project Manager
Fleishman-Hillard Interactive, San Francisco, California July 2000 to March 2001
Tracked project costs and progress in order to deliver projects on time and within budget. Oversaw web development and print production. Managed development of websites, banner campaigns, and email campaigns. Coordinated creative and development teams on multiple projects simultaneously.
Clients: SBC Global, California Department of Food and Agriculture, Giftrends.com and Osseus Labyrinth
• Administered project budgets ranging from $50,000 to $250,000.
Marketing Communications Manager
Banter Technology, San Francisco, California July 1998 to June 2000
Managed marketing activities, company naming, product positioning, and marketing strategies for start-up CRM software company. Oversaw production of printed and online marketing collateral. Evaluated and hired outside contractors and agencies. Built successful creative team of designers and copywriters.
• Developed presentations to Board, venture capital groups, and potential clients.
• Produced brand strategy and corporate identity, trade show materials, website, direct mail, and advertising.
• Approved corporate logo usage on all materials for US and Israel-based office.
• Company acquired by IBM.
Operations Director
MacPeople, Mountain View, California June 1995 to May 1998
Placement Director
MacPeople, Oakland, California September 1993 to June 1995
Hired team of graphic production artists and designers to place at advertising, marketing, design, and publishing companies as temporary staff. Established long-term relationships with clients. Supervised staff of 100 freelancers and 3 direct reports. Oversaw candidate software testing.
• Directed intense recruiting and interviewing processes for freelance candidates.
• Introduced direct mail campaigns and directed traditional business development functions.
• Grew overall company business 20% and increased client base.
• Improved efficiency by introducing new training and streamlining internal workflow.
Education
MBA, Lorry I. Lokey School of Business, Mills College, Marketing emphasis May 2005
B.A. Humanities, University of California, Berkeley May 1990
Technical Skills
• Advanced Excel data modeling including linear regressions and Monte Carlo simulations
• Highly developed presentation skills design and create templates in PowerPoint in addition to strong writing skills
for clear communication and effective presentations
• Excellent Word skills use of advance formatting features to create professional documents
• Strong understanding of print production process
• Basic HTML and conversant with the interactive development cycle
Additional Information
Volunteer: White Water River Guide, Healing Waters, Inner-City Outings
Languages: Conversational French
Interests: Cooking and International Travel
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