Sales Marketing

BRIAN MCGRATH

** ********* *** ● Neptune, NJ

732-***-**** ● ***********@*****.***

MARKETING DIRECTOR & BRAND MANAGER

Dynamic and strategic professional with extensive experience in strengthening brand visibility/awareness by conceiving marketing strategies for industry-leading organizations including Panasonic and Becton Dickinson. Expertise in developing strategic marketing campaigns and building, maintaining and developing rapport with customers. Skilled in tracking campaign success, leading brand transformations, mentoring, motivating and overseeing the performance of cross-functional teams, and creating cost saving budget plans with proven success in driving growth, increasing revenues, and improving profitability in highly competitive markets. Adept at cultivating ties with key decision-makers, persuading them to realize the benefits of specialized product lines and to become loyal clients; strong ability to build long-term business alliances. Leverages client satisfaction and loyalty and uses this as a competitive advantage. A proven leader who responds to challenges with confidence, determination, and focus.

Market Analysis ● Branding ● Internet Marketing ● Business Development ● Client/Public Relations ● Product Marketing

Product Line Management ● Pricing Strategy ● Merchandising ● Ecommerce ● Social Media ● Product Launches

Event Planning ● Customer Service ● Presentations ● Negotiations ● Needs Assessment ● Sales Forecasting

PROFESSIONAL EXPERIENCE

CRP INDUSTRIES, INC., Cranbury, New Jersey ● May 2008 – December 2009

Distributor of OEM quality auto replacement parts for use in German high performance automobiles. The company also markets and distributes electrical precision motors and industrial hoses used in commercial and industrial applications.

Marketing Director/Consultant

Developed marketing plans and created marketing communication programs utilizing state-of-the-art Internet platforms including webcasts, blogs, and webinars. Communicated the company’s strategy and corporate messaging. Launched advertising and public relations programs, directed multi-channel marketing and sales trade programs to drive automotive parts sales.

Achievements:

• Championed sales of automotive parts to the aftermarket retail chains including Advance Auto, Autowares, and Bennett Auto Parts; created a new website which provided 24/7 parts data to installers which influenced them to stock CRP automotive parts which increased sales by 25%.

• Created POS material and displays for Pentosin® technical automotive fluids; secured placement for the product at Lloyds Automotive Care centers in Canada which doubled sales volume in the market.

• Positioned the REIN® brand as a “pure” OEM replacement parts for German vehicle applications; implemented marketing outreach campaigns, designed web pages and established blogs to formulate advertising and public relations campaigns which increased sales by 30%.

• Created a PERSKE product line brochure that increased the request for motor price quotations by 20% and increased unit sales by 10%.

L&R MANUFACTURING COMPANY, Kearny, New Jersey ● July 2005 – December 2007

The company manufactures and distributes ultrasonic cleaning systems and solutions used in the dental, medical, industrial, jewelry and weapon/firearm industries.

Marketing Manager

Formulated marketing plans for product lines of ultrasonic cleaning systems distributed to the dental and medical industries and other key market segments. Implemented the co-op and promotional sales programs for dental dealers including Henry Schein, Paterson Dental Supply and ADC. Launched marketing campaigns, wrote press releases and product editorials and worked closely with the company’s advertising agency to conceive and execute national and international marketing campaigns.

Achievements:

• Developed a direct mail brochure to launch a campaign targeting handgun owners; launched an e-commerce site for the HCS 200 system, which increased sales by 50% and resulted in a 300% return on investment.

• Implemented educational campaigns targeting dentists in China and India to influence their compliance with ADA standards; increased sales by 25% in emerging markets.

BRIAN MCGRATH

Page 2 ● ***********@*****.***

• Formulated and implemented co-op and channel marketing support programs to influence major dental equipment dealers to showcase L&R products.

• Managed new product development and the launch process; increased overall sales growth by 15%.

BECTON DICKINSON, New Jersey ● August 1996 – December 2004

Becton Dickinson sells and distributes a range of products and medical devices used in the healthcare industry.

Marketing & Brand Manager

Created and executed strategic marketing plans for ACE® products and managed launches, developed the pricing strategy and designed advertising and media plans. Spearheaded launches for consumer health products and formulated marketing programs to major retailers including Wal-Mart, Kmart, Walgreens and CVS pharmacies. Negotiated sports sponsorships to enhance brand recognition.

Achievements:

• Increased the sales of ACE healthcare products, formulated new account proposals for Kmart, Safeway, Eckerd Drugs and Canadian Tire which increased the sales volume to $15M+; averaged sales growth by 12.5% annually.

• Championed the development of new products to treat and prevent ankle sprains; the sales line generated $5M+.

• Launched the over-the-counter pain management segment with the introduction of Pain Relieving Patches, which contributed to $10M in additional sales volume.

• Negotiated sponsorship agreements with the US Gymnastics Association, Canadian Hockey and the Canadian

Soccer Associations; implemented targeted injury prevention and training programs to increase brand awareness.

• Partnered with national merchant retailers including Wal-Mart, Walgreens and Target to promote the ACE brand of healthcare products; drove product line sales at double digit rates which accounted for 33% of the overall product sales revenue.

• Negotiated and secured marketing agreements with the Arthritis Foundation in the US and the Arthritis Society in Canada; launched education awareness campaigns and mailed store-specific coupons which increased sales by 15%.

PANASONIC COMPANY, Secaucus, New Jersey ● October 1993 – August 1996

Panasonic is an international company that manufactures and distributes a wide range of consumer electronics products and accessories including a product assortment of batteries for consumer and OEM applications.

Marketing Specialist

Devised and implemented marketing plans and programs for a consumer line of batteries in alkaline, heavy duty, rechargeable and the lithium market. Designed packaging and led the development of advertising and promotional programs including inserting advertising promotions in consumer and trade collateral and radio and television spots. Directed multi-channel marketing and trade programs for national merchants, dollar stores and food and drug retailers.

Achievements:

• Launched an in-store merchandising program for Kay-Bee Toy stores to drive double-digit sales of Panasonic battery products throughout the store; increased sales by 25% during the holiday season.

• Drove consumer awareness of Panasonic batteries by implementing cross-merchandising programs and promotions which increased sales at a 20% growth rate or 4x the industry average.

• Introduced a new flashlight product line at Sam’s clubs, which increased the sales rate by 15%.

• Conceived and executive cross-merchandising programs with Best Buy and Circuit City to drive sales of rechargeable batteries.

EDUCATION

MBA, Marketing Management

Hofstra University – Hempstead, NY

BS, Business Management

LeMoyne College – Dewitt, NY

MEMBERSHIPS & ASSOCIATIONS

American Marketing Association

Contact this candidate