Wayne Cassell

**** ***** ******* ****, ******, South Carolina 29642

Cellular 352-***-**** Home 864-***-**** Email z2nm1x@r.postjobfree.com

Sales Consultant, Account Manager

Summary

Possess a strong background encompassing sales, marketing, and service. To assure client loyalty and promote integrity, client expectations are the top priority. Have abundant knowledge of sales process with emphasis on increasing volume and profit. Capable of working with limited supervision, and possess strong closing abilities. Also have exceptional people skills, above-average organizational skills, and pay excellent attention to detail. Acquired adequate computer and web knowledge as the demand has increased.

Experience

Key Scales Ford, Leesburg, Florida November 2010-March 2011

Sales Manager

Responsible for management of sales force, desking deals, and assisting GSM with appraisals and inventory management. Dealership on a new growth path due to death of principle owner. Role was to increase sales and profit. Plans were to relocate but due to change in family obligations, was unable to do so. Left on good terms and would be eligible for rehire. Dealership headed in a positive direction at time of my departure.

Manheim Online Solutions/ OVE.com, Atlanta, Georgia March 2009-November 2010

Field Account Executive

Responsible for sales and service of Eastern North Carolina/ Virginia Beach/ Chesapeake territory. Territory consists of 2700+ franchised and independent dealers. Have extensive knowledge of the wholesale buying process and the obstacles dealers face when trying to purchase inventory.

• Increased sales by actively pursuing new buyers, scheduling appointments, and educating

dealers on the benefits of using Manheim Online.

• Planned strategies to maximize company goals for assigned territory

• Purchases for the year of 2009 totaled 1112 units, 95% of company goal (March-December

2009).

• New buyers for 2009 totaled 129, 105% of company goal (March-December 2009).

• 10+ conversions totaled 48, 80% of company goal (March-December 2009).

• OVE prospects totaled 2405 and active buyers totaled 141, which equals 13% penetration.

The Greenville News, Greenville, South Carolina October 2006 to March 2009

Automotive Account Executive

Responsible for sales and service for territory of new and used car dealers. Have a good working knowledge of all media types and am comfortable with offering suggestions for what will work best for the client.

• Achieved revenue goals 23 of 26 months.

• Increased revenue 20% over previous year in 2007 and maintained in 2008.

• Have a great relationship with dealers and management teams.

• Have a strong closing ability and understanding of the sales process.

• Have good phone skills and cold calling abilities.

The Hawkins Insurance Agency, Greenville, South Carolina April 2005 to September 2006

Agent

Responsible for sales and service of life, health, property, and casualty insurance products. Accounts consist of personal and commercial clients. Majority of contacts and sales are made from outside prospecting.

• Since April 2005 overall agency sales have increased by 30%.

• Very comfortable in many sales situations and able to work with limited supervision. Have a strong closing ability and able to establish client loyalty.

Heritage Lincoln Mercury, Greenville, South Carolina November 2004 to March 2005

Sales Consultant

Handled sales of new and pre-owned vehicles.

• Averaged 10+ units per month.

• Certified to sell Lincoln Mercury products as required by Ford Motor Company.

RC Hill Mitsubishi, Deland, Florida August 2004 to October 2004

Sales Manager

Responsible for management of sales force, desking deals, and assisting GSM with appraisals and inventory management. Dealership was very progressive, but due to 3 consecutive hurricanes, sales dropped severely. Left the dealership on good terms and have a great deal of respect for the dealer and GSM. Due to catastrophic weather (four hurricanes) and the effect it had on the business, it was in the best interests of my family not to relocate to Florida.

Jerry Cash Imports, Hendersonville, North Carolina August 2003 to July 2004

Used Car Manager

Responsible for used car inventory. Duties included purchase of used inventory and responsibility for disposal of wholesale vehicles.

• Came into situation with 60%(48 units) of used car inventory over 90 days old, due to mismanagement and poor balance of inventory. Reduced the number of 90 day units through sales promotions and wholesale disposals within a 120 days.

• Purchased more suv's, vans, and trucks. This increased PPRV from $1600 to $2200. Dealer had better variety and more desirable inventory. Went from 90 day to 45 day turn. This increased volume and maximized return on dealer’s investment.

Saturn of Greenville, Greenville, South Carolina June 2002 to August 2003

General Sales Manager

Responsible for entire sales staff training and productivity. Under my management the store moved from second-to-last in a territory of 30 dealers to the top 5, and remained there consistently. Increased customer sales and service satisfaction to record levels.

• Increased sales force from 8-14 people. Installed a selling system, and held sales force accountable for results. Increased total volume by 30% with hiring a secondary finance manager. Reduced expenses by having managers monitor each department. Results produced an increase of 22% in net profit for 2002.

• Eliminated wholesale losses of $20,000 per month. Store was tracking over $800,000 net profit for 2003 at the time of my resignation.

Crane Chevrolet, Cadillac, Easley, South Carolina January 1999 to May 2002

Sales Manager

Responsible for entire sales staff training and productivity. Store moved from last place in market area of 35 dealers to the top ten consistently. Finished 25% above market area in 2001and 2002, in a market down 20% overall.

• Increased total volume 40% and total net profit 48% from previous three years. Increased sales force from 4 to 12 people. Installed selling system and held sales force responsible for results. This increased PPRV from $1100 to $2100.

• Solved aged used car inventory problem by going from 90 day to 60 day turn. Responsible for advertisements and advertising budget.

Education

H.S., General June 1974

Woodruff High School, Woodruff, South Carolina

Training

• Sales Manager Training Seminar, Zeigler Super Systems, Atlanta, Georgia

• Advanced F&I Training Seminar, Zeigler Super Systems, Atlanta, Georgia

• Sales Management Training Conference, NADA, Charlotte, North Carolina

• Used Car Management Training Conference, NADA, Charleston, South Carolina

• Fixed Operations Training Conference, NADA, Greenville, South Carolina

• F&I Training Conference, NADA, Greenville, South Carolina

• Sales Manager Training Seminar, Saturn Corporation, Greensboro, North Carolina

• Sales Consultant Training Seminar, Saturn Corporation, Spartanburg, South Carolina

• Retail Operations Management Conference, GMAC, Greenville, South Carolina

• Advanced F&I Training Conference, GMAC, Scottsdale, Arizona

• Sales and Management Course, Joe Verde, Hendersonville, North Carolina

• Sales and Management Course, Dave Anderson, Greenville, South Carolina

Honors

• Spirit Award (chosen by fellow employees and superiors), The Greenville News

• Chevrolet Legion of Leaders, Chevrolet Motor Division, National

• Chevrolet Society of Sales Executives, Chevrolet Motor Division, National

• Chevrolet Truck Sales Honor Club, Chevrolet Motor Division, National

• National Sales Convention Attendee, Life and Casualty Insurance Company, National

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