Marketing and Operational Professional

CHESTER KUO

*** ****** *****, *********, ** *****

615-***-****(cell)

*****-****.***.****@****.**********.***

________________________________________

EDUCATION

VANDERBILT UNIVERSITY Nashville, TN

OWEN GRADUATE SCHOOL OF MANAGEMENT

Master of Business Administration, May 2009

Concentrations: Operation & Marketing

Clubs: Business & Law Club, Consulting Club

Teaching Assistant to the Accounting Professor

FU JEN CATHOLIC UNIVERSITY Taipei, Taiwan

Bachelor of Science in Psychology, June 2003

Bachelor of Business Administration, June 2003

EXPERIENCE

PEABODY CORNER MARKETPLACE, LLC Nashville, TN

2009-Present Operations Vice President

• Be responsible for developing and maintaining the service operation management to meet organizational objectives; Oversee logistics and distribution.

• Evaluate existing supply chain processes and operational procedures, as well as develop and implement methods/improvements for better distribution/provision of services and greater reduction of the overall cost.

• Develop and maintain marketing strategies to meet organizational objectives; Specify market requirements for current and future products by conducting market research supported by on-going visits to customers and partners; Analyze competitive industry, and company/brand situation.

• Be responsible for all day-to-day management functions, including all food production and operations, financial management, infrastructure and growth development, as well as brand development and management; Supervise daily account of budget and vendor communication to companies; Negotiate and approve contracts and agreement with suppliers & distributors.

• Implement appropriate value-adds for sample products; Direct and coordinate activities of the employees; Manage customer service and administrate team members; Create and carry out the operational and marketing development plan that will support future expansion.

PEABODY CORNER MARKETPLACE, LLC Nashville, TN

2008-2009 Director of Marketing & Business Development

• Analyzed competitive, industry, and company/brand situation to recommend, create, and implement strategic design and marketing solutions for brand building, brand identity, corporate identity, new business unit development, and product launches.

• Supervised daily account of budget and vendor communication to companies such as U.S. Food Service, Golden Food Service, Cintas, The Coca Cola Company, PepsiCo, Inc., and Quiznos to reduce the operational cost by 30%.

• Planned and implemented the traditional media campaigns (broadcast, print, and direct mail), including marketing, advertising and consumer promotion solutions with other businesses and local media partners to increase daily sales by 140%.

• Developed the website of the company and created the internet marketing plan to increase the daily traffic to the website by 2500%. Created quantitative model to assess the effectiveness and improve offerings of current branded website.

• Researched and recommended appropriate value-adds for sample products and created new product concepts for testing; conceptualized and assessed potential new categories to extend the major brand and developed strategic plan for new service unit and product line.

LIAN CHIN EN MANAGEMENT CONSULTING CO., LTD. China; Taipei, Taiwan

2005-2007 Business Consultant

Automobile Industry – A major supplier of Com2B Corporation

• Created and executed employee training program that reduced the employee turnover rate by 50% and increased the production power by 30% within 6 months.

• Led team of 6 department directors to implement the Six-Sigma standards that resulted in efficient materials and inventory management, as well as 45% reduction of annual expenses.

• Initiated multi-departmental meetings every week to refine ambiguous documentation, which allowed training time to decrease by 25%.

• Design and manage value added processes that take place across organizational boundaries with the goal of matching supply and demand in the most cost effective way.

• Directed project management activities for six managers by managing $6 million project budget, detailing time/expense reporting, and managing issue resolution.

Machinery Industry – TOPTRAN MACHINERY CO.,LTD.

• Led a 10-person cross-functional team to facilitate process design workshops, re-engineer supply chain, and transfer 90% manual process to 50% automated process within 8 months; saved nearly 4-8 working hours per production cycle and $1 million dollars of expenses each year.

• Strengthened the management of safety and sanitary of the working environment, as well as evaluated potential risks by administering OHSAS system.

• Introduced ISO system to build procedures to cover key processes in the business; monitored processes to ensure they are effective, which resulted in increasing the client’s satisfaction rate by 80%.

Hotel Industry

• Reorganized staff and operations to enhance customer service and efficiency, which increased revenue by 60%.

• Led a multi-departmental team to implement the ISO standards that resulted in efficient operation management, consistent quality of the service, and 96% customer satisfaction.

• Analyzed annual business plan by using consumer history, competitive information, and market conditions.

• Recommended Executive Education programs and developed process for measuring participants’ improvement.

• Recommended marketing programs based on the analysis of ROI, consumer and competitive data, and sales growth projections.

Printing Industry

• Developed and implemented the environmental management standards to help minimize how operations negatively affect the environment, as well as comply with applicable laws and regulations.

THE ARMY OF TAIWAN Taoyuan County, Taiwan

2004-2005 Military Consultant

• Led a 6-member squad to advocate the troops and taught the laws, discipline and suicide prevention, which decreased the military discipline and ethics cases by 50%, and reduced suicide and self-hurting cases by 60%.

• Investigated and handled gang crimes involved with military personnel, pillage and blackmail, cheating, sexual harassment and stealing ammunition.

LIAN CHIN EN MANAGEMENT CONSULTING CO., LTD. Taipei, Taiwan

2003-2004 Assistant to the Business Consultant

• Developed training approach, ISO and Six-Sigma curriculum, templates, standards, and budget worksheets for training team of 50.

• Conducted performance reviews and quality assurance for team staff and coached team members on building their skill inventories.

• Designed and taught training program on job specific skills for 30 employees leading to higher productivity within the department.

ADDITIONAL

• The Central Committee of Taiwanese Association of America – Nashville.

• A member of Digital Nashville.

• A member of Nashville Downtown Partnership.

• American Marketing Association

• Interests: 8 years in oil & water-color painting, weight-training, wind-surfing, marathon Runner

• Volunteer Rescuer of the Ministry of the Interior of Taiwan, R.O.C.

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