Creative Director

héctor iván torres

*** ****** **., ***** *** Olas, Dorado, PR t: 787-***-**** ****************@*****.***

CREATIVE DIRECTOR / CREATIVE STRATEGIST

Skills

Big picture thinking and very conceptual

Strong on creative briefs, brand positioning and new business development efforts

Very into agency’s profitability and profit margin

Experienced in hiring and building a creative team

Ability to execute from concept through to production

Good knowledge of promotions and marketing programs

Responsible for building and optimizing social media strategies

Strong knowledge on all media

Excellent use of design software

Experience

Arteria Publicidad Co-Founder / Creative Director (Sept. 2000 – Aug. 2011)

Was the driving soul behind all creative and strategic aspects of the agency • Led the company to become one of the top ten locally own advertising agencies in PR • Helped Popeyes to become a leader in social network (US and Latin America markets are now following our footsteps) • 90% of our clients had increased sales in the past 3 years • MIstic Juice has tripled its sales since we started doing advertising (DPSG was so impressed that they ended up using our strategy for the US Market)

Clients: Dr. Pepper Snapple Group (DPSG), Popeyes, Liquor 43, Grana Underwear, HiTech Auto Care, Unilever, Volvo, Liceo De Arte y Tecnología

Sala Creativa Creative Director (Feb. 1998 – Aug. 2000)

Founder of its creative department • Did play an integral role in new business • In less than three years it became a mid-size-award-winning advertising agency

Clients: Snapple, Sony, Jack Daniels, Doral Bank, San Patricio Plaza, Heineken Jazz Fest

J. Walter Thompson (MFP&W) / US Hispanic Market Art Director (Dic.1995 – Jan. 1998)

Developed conceptual and creative strategies for integrated marketing programs and advertising for the US Hispanic Market • Shootings and TV productions were all made in California and Mexico

Clients: Miller Brewing Company, Domino’s Pizza and Warner-Lambert

McCann Erickson Freelance (May 1995 – Nov. 1995)

Creative campaigns and art work

Clients: Motorola, Coca-Cola, GMC

Education

Awards

Ringling School of Art and Design, Sarasota, FL (Aug. 1991 – May 1995)

BA, Illustration and Design

Winner and Finalist of International and Local Awards

(Snapple, Mistic Juice, Liquor 43 and Miller Lite)

Seminars

Google, NY – Social Media and Analytics

AAP, San Juan – Social Media and the Internet

SME, San Juan – Consumer Behavior

AAP, San Juan (Cúspide Awards) – Creative Minds

MFP&W, San Juan – Hispanics in the US

About

Hi, my name is Héctor and I am a creative director with a lot of passion. As an entrepreneur and more than 15 years of creative experience for a diverse range of clients, allow me to push beyond conventional avenues of thinking. As creative director, I leverage a highly refined ability to understand and engage consumers through effectively delivered and compelling messaging.

My dedication to see projects through has shaped my career. From beginnings rooted in illustration and design to a present day foundation in marketing strategy and brand building, my decision-making skills have led both the agencies and my clients to new heights.

Now I’m looking for a new challenge. A bigger canvas.

I really hope you’d have the chance to feel my vibe!

Yours sincerely,

Héctor Iván Torres

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