Web Manager

WEB MANAGER ~ WEB PRODUCER ~ SENIOR WEB DESIGNER

* Web Graphic Design

* User Interface Design (GUI)

* Website Re-design

* Information Architecture

* Online Web Style Guides

* Requirements Documentation

* Web Business Analysis

* Multilingual Web Design

* User Centered/Interaction Design

* Web Content Authoring

* Flash Animation

* Web Analytics

* Search Engine Optimization (SEO)

* eMarketing Campaigns

TECHNICAL KNOWLEDGE

- Microsoft SharePoint

- Visual Source Safe

- Vignette

- Documentum

- Ektron CMS

- Contribute

- Jira (bug tracking)

- Adobe Creative Suite: Dreamweaver, Flash, Photoshop, Fireworks, Illustrator, InDesign, Acrobat

- Microsoft Office Suite: Powerpoint, Word, Visio, InfoPath, Excel, Outlook

- WebTrends

- Google Analytics

Languages: HTML – XHTML – CSS – XML – ASP .NET – DHTML – Javascript, Actionscript, JSP, PHP knowledge

PROFESSIONAL EXPERIENCE

Webmaster / Senior Web Administrator -- ProLogis, Denver, CO -- 05/2007–11/2008

Strategic bridge between technical/marketing teams and senior management to facilitate the completion of web initiatives for this Fortune 500 global industrial real estate company.

Primary web content manager for all company website marketing initiatives and the corporate intranet.

* Partnered with marketing to author web content and with the graphic design team to incorporate imagery and video.

* Managed websites developed using HTML, XML, DHTML, XHTML, ASP .NET, JSP and Javascript using Microsoft Sharepoint, Visual Source Safe and Dreamweaver applications.

* Modified the raw code for template driven sites without a content management system (CMS).

* Utilized a proprietary CMS for those sites integrated with a CMS.

* Performed regression and user acceptance testing, issue troubleshooting and worked with the IT team for security and system administration requirements.

* Saved the company thousands in outside agency costs due to onsite web management.

Web enhancement facilitator for corporate website multilingual navigation.

* Produced Photoshop graphic prototypes for seven language translations that satisfied business and user requirements.

* Collaborated with IT and an outside interactive agency to develop DHTML code, perform user acceptance testing and deploy navigation live in all language translations.

* Enhancement improved the user experience 100%.

Key internal resource for new corporate web designs.

* Designed and launched a secure training portal website that allowed corporate associates worldwide to participate in an online ethics training course, access the CEO’s message, ethics handbook translations and a secure point of entry.

* Empowered users globally to complete the ethics training on time to satisfy legal and contractual requirements.

Web Designer for multilingual website re-designs and web re-branding initiatives.

* Transformed user centered design studies into storyboards, interaction design flow diagrams and site maps.

* Met user and business requirements by producing high fidelity graphic prototypes of a new look-and-feel for corporate branding and HTML wireframes for information architecture.

Web graphic designer for imagery specific to corporate website.

* Created photo montage web banners from photos submitted from community events utilizing Adobe Creative Suite.

* Digitally enhanced high end photography and worked with graphic designers to produce interactive global web maps.

* In partnership with external interactive agencies, produced Flash animations and corporate videos.

eMarketing campaign author of monthly HTML emails that globally promoted new website content.

* Selected the topic, wrote content and designed an HTML newsletter with high sensitivity to global cultures.

* Deployed via global email distribution list to associates worldwide.

* The “ProLogis on the Web” eMarketing email blast successfully called attention to top news on the corporate site and raised awareness of new content by 90%.

Web analyst for all corporate site web activity utilizing Google Analytics and Webtrends.

* Established analytics profiles for each website and tracked monthly web activity using both of these tools.

* Converted analytics reports into PowerPoint decks to simplify the presentation of results.

* Presented analytics results to senior management. Reports pinpointed areas needing improvement which assisted senior management in making accurate budget decisions to fund web enhancements.

* Made SEO recommendations for corporate website that significantly improved search engine rankings.

Other technologies used at this position: CSS, Ektron CMS, InfoPath, Visio, Fireworks, Illustrator, InDesign, Excel, Acrobat

Web Content Manager -- Maxtor Corporation (now Seagate), Longmont, CO -- 10/2004–02/2007

Utilized the Vignette content management system to manage web content for multilingual websites, micro-websites, web portals and extranets. Also managed web content using DreamWeaver and Microsoft SharePoint software.

* Key web content management resource for product launches, Marketing campaigns, Customer Support, Human Resources and Information Technology initiatives.

* Launched time sensitive projects 100% on-time in multiple time zones through effective collaboration with domestic and international cross functional teams.

* Reduced website downtime 95% by working directly with quality assurance and web development teams to troubleshoot web portal issues and maintain site functionality.

* Developed Vignette workflow processes that improved efficiency for web content collaboration between departments.

Instructional Designer/Technical Trainer -- Maxtor Corporation (now Seagate), Longmont, CO -- 10/2004–02/2007

Authored a customized Vignette CMS training suite that was used corporate-wide to ensure autonomous web content management for each department.

* Developed CMS overview seminars to explain how web content efficiency and consistency is attained by using a CMS.

* Gathered cross functional business requirements, analyzed results and wrote technical documentation for instructional modules and software tutorials.

* Wrote and developed online web style guides for corporate branding standards and best practices in web imagery, color palettes and graphical user interfaces.

* Web style guides improved communication 100% for creative and business units.

* Facilitating train-the-trainer classes and became a direct hire as a result of the custom Vignette training modules.

* Served as in-house ad hoc technical consultant to solve Vignette training issues.

Senior Web Marketing Specialist -- McDATA Corporation (now Brocade), Broomfield, CO -- 10/1989–09/2004

Promoted from the IT Web Team to this Marketing position. Provided IT web support directly from within this department to meet immediate customer requirements and marketing initiatives.

* Aesthetically transformed static print imagery and verbiage into dynamic interactive content for CDs, websites, online training tutorials, Windows applications, Flash web banners and eMarketing campaigns.

* Designed and deployed HTML eMarketing campaigns for sales teams to rapidly send product information to clients.

* Collaborated with outside vendors for programming of eMarketing campaigns to capture and compile customer data.

* Improved website ROI 85% by utilizing web marketing and web analytics techniques that raised search engine rankings.

* Developed sales team selling resources accessed via the corporate intranet that were available 24x7 to domestic and international business units.

* Sales tools deployed from the intranet maximized its use by 99%.

* Produced a monthly online newsletter that provided product news to domestic and international business partners.

Senior Web Designer / Webmaster / Web Producer -- McDATA Corporation (now Brocade), Broomfield, CO -- 10/1989–09/2004

Created and managed all imagery, web designs and websites. Ensured quality and adherence to corporate standards.

* Managed effective web design projects utilizing Dreamweaver and Contribute.

* Successfully partnered with clients, creative and technical teams from the discovery phase through the final deployment.

* Reinforced brand messaging by artistically interpreted business and user requirements into elegant user interfaces.

* Authored user requirements documents from business and technical perspectives.

* Creatively translated domestic/international business requirements into multilingual web prototypes for beta site testing.

* Reduced web development time by 85% by creating effective HTML wireframes for applications and websites.

* Transformed user-centered design principles into storyboards, interaction design flow diagrams and site maps.

* Translated web prototype design layout elements into viable XHTML websites utilizing CSS and Javascript.

* Creatively designed web imagery for logos, icons, graphical user interfaces (GUI) and Flash animations used for web marketing banner campaigns, tutorials, print collateral and sales materials.

* Original creator of IBM's technical illustration style that improved illustration quality 100% in their product manuals.

* Produced all product technical drawings for user manuals, maintenance manuals and Sales/Marketing presentations.

* Published books for the Fibre Channel Industry Association containing these technical illustrations.

EDUCATION

- Bachelors of Science Degree: Art and Science, University of Wyoming, Laramie, WY

- NACSE Senior Web Architect, National Association of Communication Systems Engineers

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