Home Health Management

FLORENCE (Flo) S. RICHMAN, Ph.D.

**** ***** ****

Potomac, MD 20854 *********@*******.***

H - 301-***-****

C – 301-***-****

EDUCATION:

**** ******** *********** ** ********* Colleges: Future Leaders Institute –

Advanced. San Francisco.

2005 Harvard Graduate School of Education: Institute for Management and

Leadership in Education. Certificate.

2001 Walden University, Minneapolis, Minnesota

Doctorate of Philosophy, Applied Management and Decision Sciences;

Leadership and Organizational Change.

1999 Averett University, Danville, Virginia

Master of Business Administration; Thesis: Entrepreneurship

1986 Catholic University of America, Washington, D.C.

Master of Science Nursing; Home Health Administration

1984 American University, Washington, D.C.

Bachelor of Science; Nursing

1974 Montgomery Community College, Takoma Park, MD

Associate of Applied Science; Nursing

Certifications:

2011 American Nurses Association – Nurse Executive Advanced NEA-BC

EXPERIENCE:

Rasmussen College January 2012 – July 2012

Senior Vice President for the Rasmussen School of Nursing

Headquartered in Chicago, Rasmussen College is a premier provider of post-secondary education serving students through its network of 21 campus locations and online.

• Executive leadership for 10 nursing campuses in three states

• Responsible for the development and execution of strategic, financial, and human capital planning, plus the implementation of industry best practices, standard systems and processes, and multi-year operational plans

• Organizational leader for nursing education industry evaluation for program advancement and enhancement

Organization

• Rasmussen, Inc. was formed in 2004 to bring together Deltak, an established online education organization, and Rasmussen College, a century-old regionally accredited private college

• The College serves more than 15,000 students throughout the world with the support of dedicated employees at campuses in five Midwest and Southeast states

• The School of Nursing offers three nursing programs: diploma, associate, and bachelor's

Northern Virginia Community College August 2003 – January 2012

Special Assistant to the President for Academic Growth

Dean, Nursing: Current

• Serve as Acting Provost in absence of Provost – representing campus at state meetings and other academic affairs.

• Served as Acting Director for Continuing Education and Workforce Development 2005; 2006

• Special Assistant to the President for academic Growth 2004; 2005; 2006

• Serve as Dean of Nursing 2003-2004; 2007-2008;2009-2012

As Special Assistant to the President, I was responsible for exploration of the expansion of the College’s nursing, allied health programs, and other programs, feasibility and business plans, grants, and entrepreneurial initiatives including:

• Facility planning

• Budget development

• Business and Academic partnerships associated with enterprise development.

• Planning and Development of on line nursing

• Strategic planning

Strategic planning, development, organization, and coordination with affiliates, both in Virginia and other areas of the United States, as well as internationally.

Impact Highlights: Successfully initiated and led a team from George Mason University and NOVA to create a new pathway for nursing students to achieve the ultimate goal of obtaining a BSN in 3 years. It resulted in a new model. Successfully led the implementation of a major training contract with the District of Columbia. I contributed to the writing a substantive change for SACS and NLNAC. I created a national model for distance learning. Developed an Evening/Weekend nursing program. Developed and implemented accelerated programs.

As Acting Director for Continuing Education and Workforce Development, I successfully worked with business and industry to increase course offerings, tailor programs to the clients’ needs, and develop new programs. I manage the Project Director(s) for securing grants from the local and Federal government such as CAEL – DOL. I collaborated with numerous organizations including the Work Investment Board (WIB) to provide services and submit grants. As the Acting Director, I increased revenues in tandem with controlling costs while providing quality training programs to the community. Under my leadership WDCE generated revenues from over a $300K loss to placing slightly in the black in less than one year.

Provided the leadership and management for Workforce Development and Continuing Education to develop and maintain collaborative relationships with businesses and organizations that result in revenues from healthcare education and training programs from the NVCC Medical Education Campus’ Workforce Development and Continuing Education unit. Responsible for targeting new opportunities through business-to-business marketing and produce meetings and follow-up to close opportunities and generate revenue. Key responsibilities include developing marketing strategies and implementing strategic marketing plans, prospecting for new business, scheduling and presenting capabilities to potential clients; working with existing MEC WDCE staff to maintain existing clients; administrative duties for proposal and contract preparation, and other related sales activities.

Impact Highlights: Contributed to proposal which resulted in an award of a 1.2 million dollar grant from DOL, successfully managed project directors of several grants, spearheaded outreach with surrounding counties for dual enrollment and a Bridge program for high school students, directed a primary care clinic, and planned and implement an effective strategy for nursing and allied health growth with Deans. Enrollment growth demonstrated a 100% growth from 2006 enrollment totals. Currently, as Dean of Nursing, I successfully recruited and hired an additional 14 full-time faculty, 25 adjunct faculty and staff to manage the 100% growth in the nursing program. I provided leadership for the opening of a new center for nursing and other healthcare training. Led the initiative to plan and obtain Board approval for a distance learning nursing program which was implemented January 2008. I lead the largest nursing program in the Commonwealth of Virginia.

Dean, Nursing and Surgical Technologies 2003-2004 – Northern Virginia Community College

Provided leadership and direction for numerous program changes preserving excellence in learning and student success. Lead twenty (20) new initiatives for the College. Served two Provosts and their campuses. Served as Building Warden for Emergency Preparedness for the Campus. Collaborated with Continuing education and workforce development in program growth that complimented academic programs. Served on community task force teams such as fundraising for largest healthcare systems nursing Gala. Directed and coordinated new grant programs for evening/weekend nursing students. Recruitment, retention, and evaluation of faculty and staff. Served on substantive change committee for SACS Accreditation. Responsibility for assisting the Provost in the oversight and management of academic and curricular matters, including new program and degree requests, assessment, student academic grievances, program review and accreditation, timely completion of reports to internal and external agencies, and administering the academic support programs reporting to the Provost.

University of Phoenix – Maryland Campuses 1999 – 2003 and continuing part-time teaching thru 2008

College Campus Chair – Graduate Business and Management

Maryland campuses - Rockville, Columbia, and Timonium

Promote excellence in all phases of the campuses activities.

Overall responsibility of leadership and administration for the Graduate

College of Business and Management.

Responsible for continuing a comprehensive assessment of academic

programs, working with faculty, promoting the recruitment/retention of a diverse and talented faculty and student body, working with the faculty and administration to foster faculty development, and building and maintaining relations between the campus and the main campus.

Co-Chair Academic Steering Committee recommending curriculum, curriculum modifications, and texts

Scheduled Faculty for classes. Coordinated mentoring program for Graduate faculty for initial classes

Taught approximately 15 3 credit classes per year.

Contributed to successful start-up of campus in Rockville, MD.

New program implementation for e-text and FlexNet – Leading edge technology delivery system

Mentor new Online faculty and reviewed seasoned faculty.

CCC Undergraduate Business and Management - Maryland campuses - Academic administration of undergraduate faculty and student affairs. Promoted to Chair for Graduate Business and Management

Acting Director of Academic Affairs

Online Instructor, Online Mentor, Online Faculty Reviewer

Teach approximately 20 Online Business Management classes per year.

Online Mentor and Faculty Reviewer. Online/on-ground education delivery Facilitate Adult learning in an asynchronous environment. Teach undergraduate, graduate business, management, leadership, courses.

Health Careers Institute – Washington, DC 1992 – 1998

President/Executive Director

Simultaneously managed the development of a second start up entity from inception. Identified and capitalized on a new business opportunity to provide healthcare training and placement assistance. Built operational infrastructure from site selection and build out to policies/procedures development, equipment procurement, and licensure. Optimized business efficiency by developing cross trained personnel.

Impact Highlights • Created a $2M income stream by spearheading a post secondary school for paraprofessionals, credentialed by the Washington DC Higher Education regulatory agency.

• Earned stellar reputation and achieved certification rates than outpaced industry standards.

• Devised a marketing strategy that included a structured private pay program with financial aid.

• Collaborated with Welfare to Work initiative, providing training to under served populations.

• Fostered strictly referral driven business growth with waiting lists of up to 100 students;

consistently operated at full capacity, graduating 40 multi cultural students per month.

• Instructed thousands of students, i.e LPN's, CNA's, Massage Therapists, Home Health Aides.

Community Health Professionals, Inc. – Silver Spring, Maryland 1989-1998

President

Spearheaded a $4.5M start up company that provided a full range of private in home healthcare and consulting services to a virtually untapped market. Based on immense success, attracted a lucrative acquisition by In Home Health, later acquired by Manor Care Health. Performed due diligence, negotiated acquisition deal including executive exit strategy. Served as

post acquisition Director of Operations to assist in integration management. Developed division proformas, national marketing strategies, and recruitment/retention programs.

HomeCaring, Inc. – Visiting Nurse Association Washington, DC 1986-1988

Chief Operating Officer

Reporting to Board of Directors, directed private home care operations, which was a forerunning healthcare niche, with a staff of only 5. Managed P&L and streamlined operations, demonstrating strong policy making and process development skills. Instrumental in securing non profit status. Managed growth of field personnel from 100 to 400 while only increasing internal staff by one. Dramatically raised profitability and raised referrals from sister company from 15% to 85%. Instituted improved marketing programs and closed new contracts in vertical markets.

Hired as COO after completing an organizational study and recommending strategic improvements.

NATIONAL DUCT CORPORATION Silver Spring, MD 1980-1985

PRESIDENT/CEO

Acquired and comprehensively managed floundering commercial sheetmetal fabrication/

installation company. Reversed major losses to profitability, recaptured declining revenues,

and championed growth to a crew of 65 with $4M in sales. Noted as the first woman owned

sheetmetal contractor in the Washington, DC metropolitan area. Directed all bidding, sales, and operational functions.

Impact

• Revised estimating processes, improved marketing, and increased market competitiveness.

Highlights:

• Prevented unionization through effective negotiations with the national labor organization.

• Secured and negotiated contracts with MCI, IBM, FDIC, AT&T, and government agencies.

• Prior career in Nursing with Southern Maryland Hospital and Suburban Hospital,

1977 1980. Promoted from a Staff Nurse to Med Surg Head Nurse to Assistant Director

of Nursing with unsurpassed speed.

• Adjunct at DeVry University, Argosy University, George Mason University, Averett University in the field of management, leadership, organizational change, and healthcare.

Academic Leadership

• Originated the first ever, for profit national testing program for Home Health Aides which earned recognition as a regional certification site by the National Association for Home Care.

• Secured a contract through the American Embassy to educate the Japanese on home health; developed an international conference with vendor partners providing specialty training.

• Preceptor Award from The Catholic University of America for serving as Preceptor to Graduate Nursing Students.

• American Council on Education – Women in Higher Education – Leadership Forum

• Presenter at the National Hispanic Nurses conference – Las Vegas 2004

• Presenter on Metro Talk radio WBIG 100.3 FM – topics including distance learning, k-12 outreach, workforce development and partnerships with employers and community organizations.

• Presented “Mindful Leadership” seminar in Atlanta to the Commercial Real Estate Women’s Association.

• Presented “Mindful Leadership” at the Chair Academy International conference – Ft. Lauderdale.

• President of the Alumni Board for Averett University in Virginia.

• Nominated and attended the Future Leaders Institute of the American Association of Community Colleges in June 2007 in San Francisco.

• Presentation on Team Building for the Northern Virginia Area Health Education Center in Virginia June 2007.

• Recognition award for contributing to the training of preceptors for the Northern Virginia Area Health Education Center of Virginia – February 2007.

• Led the development of a new model for articulation with George Mason University 2006-2007.;2009-2010.

• Lead the development of a “Bridge” model for dual enrollment and articulation with high schools in surrounding counties in Virginia 2007.

• Lead and implemented a 63% growth in enrollment in the nursing program in 2006-2007.

• Developed Weekend/Evening program and lead the development of the online/distance learning nursing program.

• Team member of the grants writing for the Medical Education Campus. Awarded 1.2 million grant with the DOL in 2007; HRSA grant partnership with George Mason University.

• A Finalist in Nursing Spectrum’s 2008 Nursing Excellence Awards

• Presentation at Workforce Development and Continuing Education two-day retreat in Spring 2009. Topics covered – personality, team building, systems, rational decision making.

• Advisor to NursingCAS – American Association of Colleges of Nursing 2009-2010; 2010-2011

• Received Excellence in Education Award 2010 from the State of Virginia

• Guest on NPR radio The Kojo Nnamdi Show – IOM; future of nursing

• Invited Presenter with George Mason University. Distance Education for all levels of Nursing at the University of Wisconsin at Green Bay 2011

• Humanitarian Award – for dedication and support to Student Life- April 28th 2011

• Department of Health: Mary Marshall Nursing Scholarship Advisory Committee 2011-2013

• National League for Nursing - Evaluation and Learning Advisory Council (ELAC) Elected Member -2011-2012.

Research & Teaching Interests

• Application of executive leadership in Management

• Gender and executive leadership position

• Entrepreneurship

• Serve on dissertation committees for Educational Leadership students – Argosy University

• Adjunct Faculty Agrosy University: Motivational Theory doctoral level

ASSOCIATIONS

• Academy of Management

• American Association for University Women

• College Associated Associations

• Rotary – Annandale, VA Board Member; Treasurer 2008 -2010

• National Advisory Board – Chamberlain College of Nursing/DeVry University 2008; 2009.2009-2010: 2010-present

• Virginia Advisory Board – Chamberlain College 2010- present

• Treasurer – VCCS Nursing Peer Group

Publications

National Publications:

Richman, F. (2005). Mindful Leadership: Introduction to a leader as a reflective practitioner. AZ:

Chair Academy.

Richman, F. (2004). Directing energy in the leadership role. Unpublished manuscript, Northern

Virginia Community College.

Richman, F. (1998). The Business of People: Starting from the Top. Caring Magazine.

Richman, F. (1997). The Business of People: Home Health Aide Retention. Caring Magazine.

Richman, F. (1996). Nurse Entrepreneur. Nursing Spectrum.

Richman, F. (2001) Female high school sports as a precursor to executive position in adulthood

Doctoral Dissertation. Walden University.

Higher Education Committees

Steering Committee for Strategic Planning for educational programs 2007; 2008

Academic Council 2000- continuing

College Senate 2005; 2006-2007

Senate College Steering Committee 2005-2006

International Taskforce Committee – appointed 2005; 2006

Advisory Board – National Association for Home Care 1994-97

Co-Chair Academic Steering Committee 2000 – continuing

President – Averett University Alumni Board. 2000-2002

Campus Council – 2003 – 2004; 2004-2005; 2005-2006; 2006-2007

College Grant Committee 2004 – 2008

Two different Provost Staff 2003 - 2004

College Technology Committee

Medical Mall Steering and Advisory Committee 2003

SACS substantive change committee

Chair - Campus Planning Committee 2006-2007

Chair Health/Fitness Campus Committee - 2005

College Distance Learning Committee – Appointed 2004 - 2006

College Professional Development Committee – Appointed 2004 -2006

Achieving the Dream (AtD) Campus Committee 2008-2009; 2009-2010

Chair Instructional Continuity 2009-2010

Appointment to the 2008-09 – current Hearing Committee

Student Services Planning Board 2010-2011; 2011-2012

Volunteer

Montgomery Humane Society

Bridges to Pals Maryland MHA

Women's Abuse Shelter Seminar Presenter

Various College Volunteer functions

Salvation Army

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