Sales Data

GERALD R. GOFF

**** ******* ***** • Concord, CA *4521 • 925-***-**** • ys0ttj@r.postjobfree.com

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Database / Financial Analyst

Detail-oriented information technology professional with expertise in the creation, implementation and maintenance of database systems for the finance industry. Adept at configuration design, troubleshooting, maintenance and support management. Strong understanding of financial reporting requirements and creation of financial reports to enhance management information system distribution. Create data processes which improve speed and accuracy of data distribution channels, as well as responsive applications and strategies that decrease costs and increase revenue. Consistently recognized for effective communication skills combined with top quality technical ability. Proficient in a wide range of state-of-the-art computer systems, languages, tools and testing methodologies, including Access, Raddon-MCIF, FOCUS, SQL, Paradox, Dbase, and Foxpro. Prepare Excel spreadsheets, Word documents, tables, and charts to supplement reporting requests.

PROFESSIONAL EXPERIENCE

MECHANICS BANK, Hercules, CA 2005-2012

Financial/Marketing Database Analyst

Assisted with design and production of bank segment dashboard reporting program

Directed ASA vendor with dashboard programming design and tested new system

Analyzed and reported on quarterly dashboard data results via EXCEL spreadsheets

Implemented and administered new Raddon Marketing Customer Information File (MCIF) system

Mapped MCIF database and tested system; tested and debugged data source file conversion

Administered and maintained bank-wide Sales Opportunity database

Generated branch portfolio reports within sales database; Developed Decile, Distribution, Crosstab, and Product Tracking data variance reports

Coordinated bank Direct Mail campaigns and monitored campaign results

Directed government mandated annual Privacy Mailing effort for Compliance unit

Prepared data enhancement specifications for IT and vendor due diligence write-ups

Monitored new account on-boarding process, which led to a yearly 20% increase in bank deposits

Developed ad-hoc queries and reports in Access and SQL; created customer and product profitability reports

Collected and documented end user requirements on heavy volume bank wide data projects

WEST AMERICA BANK, Fairfield, CA 1999-2005

Financial Analyst/Programmer

Maintain sales tracking databases for retail sales Incentive program

Developed and programmed financial reports in Foxpro

Coordinate employee quality survey rating process

Maintain branch general ledger databases for profitability reporting

Create ad-hoc queries and reports in support of general ledger team

Provide support in budget and plan variance reporting

Assist with merger and acquisition reporting

BANK OF AMERICA, Concord, CA 1996-1999

MIS Consultant

Key team member for planning and testing of costing and billing data system conversion

Fulfill NOMAD database programming requests for general ledger financial reporting

Marketing team representative for Year 2000 data conversion testing

Prepare consumer lending monthly reports for marketing senior managers

EDUCATION

BACHELOR OF SCIENCE IN BUSINESS MANAGEMENT

San Francisco State University, San Francisco, CA

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