Market Research Pro

Tracee Porter

Seeking in: Cincinnati or Columbus areas

Marketing and Advertising Professional

Creative professional with the analytical and technical abilities to develop, plan, and execute ideas into successful projects, seeking a position with a qualitative market research team or company.

SKILLSETS:

Market Research

• Project Management of Qualitative, and Ethnographic Studies

• Mystery Shopping

• Proposal Creation and Contract Negotiation

• Study Design (Goal, objectives, methodology, analysis)

• Creation of Discussion Guides, Screeners, Homework, and Respondent Diaries

• Vendor Selection and Management

• Coordination of Qual Findings with Quant Teams

• Editing Audio and Video Clips for Presentation

General Marketing, PR, & Graphic Design/Layout

• Competitive Intelligence Gathering & Analysis

• Mainframe Systems and Report Generation

• Database Design and Analysis (SQL)

• Ad Planning and Strategy

• Graphic Design and Copywriting

• Print and Production Management

• Ad Design/Layout/Typography (Newspapers, Magazines, Trade Publications, Billboards and Online)

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CAREER HIGHLIGHTS:

Research Manager

GfK Custom Research North America, Minneapolis, MN

2008 – 2009

Designed successful studies by assisting clients to determine objectives and designed qualitative and hybrid methods to meet those objectives.

Planned and managed focus groups, IDIs, and shop-along interviews for clients in a wide variety of business segments in the US and worldwide. Settings included in-facility, in-situ (home, retail, business), online, and telephone. Clients included corporations in CPG, technology, banking/finance, and healthcare. Respondents and clients included consumers and business professionals both in US and worldwide.

Wrote proposals, screeners, interventions/homework/diaries, and presented final reports and findings.

Corporate Marketing Assistant to Director

JH Larson Electrical Co, Plymouth, MN

2007-2008

Successfully analyzed and reorganized annual marketing co-op budget, records, and procedures. Reconciled vendor accounts (including collections) and made recommendations to maximize and use remaining ad funds within pressing year-end time constraints.

Managed, created, and provided all communications and advertising for 8 show rooms (in 3 states) in addition to the corporate, and regional offices.

HOST EPOS Services Admin

Supervalu INC, Hopkins MN

2006-2007

Improved service levels to 99% accuracy rate by analyzing point of sale pricing system and data, making changes to procedures and creating audit processes using Microsoft Access to produce profiles and audit data.

Managed HOST EPOS services to Retail Customers using the internal mainframe system and Access Database working with retail clients and through internal SV departments: Category Management, Retail Pricing, and IT Services.

Category Management Assistant

Supervalu INC, Hopkins MN

2004 - 2006

Contributed to the annual analysis and ad planning for the Produce category.

Created and produced ad hoc sales and product reports used in tracking, analysis, and planning.

Managed, created, and edited circular ad layout for the upper Midwest in the US (2 regions).

Recruiting Manager

Fieldwork Minneapolis Market Research, Edina, MN

2000 – 2004

Managed a team of 25 recruiting interviewers: mentoring, training, and supporting them daily.

Created tracking methods and developed procedures to monitor recruiting activities and improve screening process increasing show rates by more than 35%.

Provided client service and recommended problem resolution regarding projects.

Conducted and assisted with qualitative fieldwork including in person surveys, interviews, and in-store shop a long studies.

Market Research Recruiter—Freelance

Minneapolis, MN

1999 - 2006

Conducted Client Satisfaction Surveys with Business Executives and reported findings.

Researched, planned, and coordinated off site focus groups nationally.

Interviewed consumers; screened and qualified them for study participation (focus groups, IDIs, shop a longs, telephone and online).

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EDUCATION AND TRAINING:

• B.A. Communications, emphasis in Advertising and Marketing/ Minor Graphic Design - Augsburg College, Minneapolis MN

• Mini Masters in Retail Excellence—an overview of retail distribution from product development to marketing and sales - College of St Thomas, Minneapolis MN

• Proficient using MS Word, Excel, Access, Power Point, Outlook, Lotus Notes, Outlook, Webex, and Adobe CS3 Suite (In Design, Illustrator, Photoshop).

Contact this candidate