Retail Executive

JEFF HERSHEY

**** ***** ***** ****** • Brookeville • MD •20833 • 301-***-**** • Mobile: 240-***-**** • **********@***.***

Seeking a position in retail, sales or marketing management

RETAIL MARKETING MANAGER

 Highly motivated, goal oriented retail sales and marketing professional with extensive experience in managing all aspects of a retail or corporate related industry

 Proven and successful experience with increasing sales and profits, creating unique marketing plans and providing the optimum mix of prospect and repeat client sales

 Special emphasis in providing high quality customer service to a wide range of clients through effective sales, management and problem solving skills

 Trained, managed and motivated staff through effective sales training, inspiration and implementation of creative marketing ideas

 Exemplary presentation and communication skills

AREAS OF EXPERTISE

Sales Marketing Retail Management

Training Buying and Merchandising Planning & Implementation

Business Development Promotional Strategies Exemplary Presentation

Project Management Budget Customer Satisfaction

RETAIL MANAGEMENT AND BUSINESS DEVELOPMENT

 Delivered the only profitable store on a regular basis in the Mid Atlantic DC market

 Created marketing plans for the opening of new and existing stores and set up procedures for creating an inventory system, receiving/damage claim procedures and streamlined the paper flow system

 Directed the conversion and outfitting of a warehouse of 25,000 square feet including coordinating the installation of lighting, heating, bathrooms, signage and office set-up

 Hired, trained and supervised the sales force of a 35,000 square foot high end furniture department within a discount retail establishment totaling 85,000 square feet and improving the closing ratio by 50%

 Researched and negotiated manufacturer close-outs and specials using industry contacts to obtain merchandise at below market pricing

 Maintained tags throughout the furniture department and implemented an aggressive company mark-down policy on slow moving merchandise

 Directed the duties of a Director of Visual Merchandising to create visual displays that improved the look and profitability of stores

 Developed a cohesive training manual including product knowledge, company policies and procedures in order to provide sales staff with the acumen to make sales and improve their closing rate

 Hired and trained staff, including additional management and sales force of 18 for a new store location

 Maintained management control of all phases of sales, marketing and distribution operations and analyzed industry developments, trends and opportunities within the marketplace

 Managed difficult or emotional situations and responded promptly to client needs and solicited customer feedback to improve service

 Prepared and maintained annual, quarterly and monthly reports, budgets and forecasts

 Scheduled appointments, maintained long-term relationships with clients and increased revenue by generating new relationships, constant communication and follow-up with clients, team members, vendors and managers

 Outstanding ability to motivate, inspire and help consultants manage their pipeline of clients as well as manage multiple projects concurrently

Jeff Hershey

301-***-**** • Mobile: 240-***-**** • **********@***.***

SALES, MARKETING AND STRATEGIC PLANNING

 Managed a staff of 30 and directed day to day operations of a multi-store operation with sales of $9M

 Created and executed an annual marketing plan with a budget of $400,000 and negotiated the purchases for all case goods categories for a $12M operation

 Developed a merchandise and advertising strategy that increased sales in one year from $7M to $12M

 Planned and implemented the merchandise and marketing for a new 35,000 square foot store resulting in an additional $5.5M for the company and improved profits by conducting outlet sales that reduced unwanted inventory and produced additional sales of $750,000

 Promoted to Director of Special Sales and increased sales from $100,000 per event to over $1M

 Developed sales and promotional marketing strategies targeting potential high-growth areas through brand identity, trade shows and effective campaign skills

 Analyzed needs, developed pricing structures, conducted sales presentations and closed on final sales

PROFESSIONAL SKILLS

 Able to prioritize duties and resolve complex tasks and disputes

 Self-motivated with exceptional organizational and problem solving skills

 Highly energetic with pride in providing quality service while sharing additional ideas and recommendations

 Team player with polished communication skills who can also work independently while adhering to strict deadlines and achieving or exceeding sale quotas

 Extremely motivated when working in a challenging, fast-paced, results-oriented environment while ensuring all policies and procedures are followed

 Familiar in Spanish

CAREER DEVELOPMENT

May 2008 – February 2009 Manager La Z Boy Waldorf, MD

November 2007 – February 2008 Manager Persiano Gallery Gaithersburg, MD

May 2007-October 2007 Furniture Manager CMART Landover, MD

July 2005 – April 2007 Vice President Simms Furniture Fredericksburg, VA

October 2004 – July 2005 Store Manager/ Casegoods Buyer Shofer’s Furniture Baltimore, MD

February 1999 – 2004 Executive Vice-President Colony House Arlington, VA

April 1982 – January 1999 Promotions* Mastercraft Interiors LTD Beltsville, MD

Casegoods Buyer/Sales Trainer/Director of Special Sales (1990-1999)*

Senior Store Manager (1984-1989)*

Operations Manager (1982-1983)*

EDUCATION

B. A. History: University of Maryland

Industry Education: Hickory Chair University, Henkel-Harris University, Drexel Heritage University, Vanguard University, Henredon University, Sligh University, Serta University, Sealy/Stearns & Foster University and Fine Furniture Direct, Shanghai, China

COMPUTER

Retail Systems GERS, MS Word and Excel

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