Marketing Manager

KATHLEEN CAVALLO

732-***-**** ***************@*****.*** www.linkedin.com/in/kcavallo

MEETING/EVENT MANAGEMENT

Proven ability to develop and manage Meetings/Events that are memorable and measurable for Corporations and Not-for-Profit Associations; Conceptual thinking of Strategic Planning and Execution as well as Delivery of Cost-Effective Solutions and an aptitude to effectively communicate with all Organization Levels.

CORE QUALIFICATIONS

Business Development Marketing Communications Seminar/Workshop Development

Client Management Meeting Management Tradeshow/Conference Services

Event Planning Program Production Train/Supervise Staff

Financial Administration Quality Control & Compliance Website Design

CAREER PROFILE

MED EDGE MARKETING 2004 – 2012

Director, Meetings/Events

Strategically develop creative marketing strategies that built on clients’ brand; Operated marketing campaigns to $1.5 million for pharmaceutical companies on various programs; Developed and implemented meetings and events with attendance over 750; Compiled data from evaluation and generated reports as well as completion CE certificates;

Client Roster: Bayer Healthcare, Eli Lilly/Elanco, Schering-Plough/Intervet, Docs Duds,

North American Veterinary Conference

Projects/Achievements:

• Bayer Healthcare – Produced Key Opinion Leader Dinner Meetings, Practice Management Programs and Conference Symposiums for Continuing Education

• North American Veterinary Conference – Built E-commerce site, video recording/editing of sessions for download or to purchase on CD at conference

• Schering-Plough - Produced webcast/webinars

• Docs Duds - Marketing services included stationery design, photo shoot for brochure, graphic design for booth graphics

• Bowman Animal Clinic and Ahwatukee Commons Vet Hospital – Website Design

ADVANCED COMMUNICATIONS & EDUCATION 2002 - 2004

Associate Director

Senior Meetings Manager

Rapid promotions based on quantifiable achievements; Directed 150+ events annually

• Managed department’s financials while suggesting cost-efficient ways to manage programs to increase revenue enabling Director of Operations to concentrate on new business development and focus on increasing department revenue; Supervised staff of 30 in Meetings & Event Department

• Administered and coordinated Product Information Meetings for Novartis Animal Health; GlaxoSmithKline, Abbott, Roche, Amgen, Solvay and Janssen

KATHLEEN CAVALLO Page 2

IMPACT UNLIMITED, INC. 1995 - 2001

Marketing Manager

Marketing Coordinator

Handled off-site domestic and international client special events; Assisted Director of Marketing in doubling department’s business to $1.0M in a year’s time by increasing marketing services and promotions to events; Developed Impact’s identity/brand change, public relations and newsletter

Client Roster: Covance, Sanofi-Aventis, Forest Laboratories, Shaw, Roche, Pharmacia/Upjohn, Johnson & Johnson, Ortho-McNeil, Pfizer, Cordis, Knoll Pharmaceutical, Key Pharmaceuticals

• Tripled the department’s business to $3M in 1996 by researching more cost-effective ways to produce and market programs

• Managed tradeshow event marketing opportunities and sponsorships at conventions/tradeshows

• Proposed, researched and implemented advertising specialty items which generated $300,000 in 1996

Special Projects: developed event concepts and worked with sales account teams to produce:

• Cirque de Soleil - Private Party during Convention

• SpeakEasy Event – Private Party at Tradeshow

• Kathy Griffin - Comedian/Private Party during Convention

• Jay Leno - Comedian/Private Party at Tradeshow

RELATED EMPLOYMENT

GUND, INC. - Assistant to Director of Sales & Marketing 1991 - 1995

EDUCATION

University of Phoenix, Phoenix, AZ

Concentration in Business Administration and Marketing

Ocean County Community College, Toms River, NJ

Concentration in Business, Finance and Marketing

The Cittone Institute, Edison, NJ

Concentration in Business, Technology and Administration - Academic Achievement

AFFILIATIONS

Move for Hunger – Sponsorship/Fundraising/Outreach 2012 – 2012

IEP Youth Services – Development/Fundraising Committee 2011 – 2012

National Association of Professional Women (NAPW) - Member 2009 – 2012

NAPW Chairperson - Freehold Chapter 2009 – 2012

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