Sales Manager
Resume:
Shannon L Corbin
*** ***** ****** *****, ********, WA 98033
*******.******@*****.***
Business Development Manager Qualifications
• Specialization in sales campaigns, marketing, promotions, and brand management.
• Analyze product distribution sources; project sales growth and pricing structures.
• Track product and services history, produce month-to-date, year-to-date stock turnaround and potential.
• Comprehensive experience in the startup, growth and profitable leadership of corporate and entrepreneurial enterprises.
• Develop and execute effective promotion events, brand/product marketing strategies and sales tactics.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Strong coordination and relationship management with consumers, field sales teams, creative agencies, and multifunctional project teams.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Expert in identifying market trends, product acceptance opportunities and regional solutions.
• Motivational leader and staff trainer; team leader-player with decisive management style that combines client-side and agency experience in the B2B, B2C, B2I arenas. Direct and ROI-Based Sales.
Professional Experience
PRINCIPAL BUSINESS CONSULTANT
Corbin Consulting, Kirkland, WA 2009 - Present
Contract Marketing, Promotions, Public Relations, Sales and Consulting services for B2B/B2C companies on the West Coast with needs for comprehensive marketing strategies and execution.
• Emphasis on corporate branding and product positioning, support for new product launches, partner/vendor relations, cross-group collaboration and overall sales & marketing objectives.
• Developing effective planning, communication and execution in such arenas as Advertising, Promotions, PR, Merchandising, Sales Support, Lead Generation, Direct Marketing and Online.
• Handling clients such as Thinkstock | Getty Images, Foreground Background, Plateau Partners, PowerBar, PUSH Marketing & Promotions, XtraCool Games and “The Creative Center for Opportunity”.
MARKETING MANAGER
a-Microsoft/Microsoft Surface (Kelly Services), Redmond, WA 2008 to 2009
Formerly providing, User Experience (UX) Solutions to global companies looking towards future technology.
Focus: Audience and Partner Marketing
STRATEGIC ACCOUNT MANAGER
v-Microsoft/IdentityMine, Inc., Seattle, WA
Consulting on computer software applications, specializing in core Microsoft technologies: WPF, SL, Surface. Hired by the founders/acting partners; I was the first, Sales & Services Account Manager at IdentityMine, Inc.
• Delivered a number of key marketing initiatives; working first as a Partner, then in Corporate Microsoft.
• Successfully launched the Microsoft Surface Partner Program after two years of the hardware’s release.
• In-charge of partner relations and vendor communications, including application certification with MPN.
• Created marketing materials for Partners (In Touch monthly Newsletter, customizable datasheets), World-wide Sales Field (product presentations), and Surface Marketing Team (MS “all-hands” meeting).
• Planned partner presence/involvement in company tradeshows: CeBit, WPC, PDC, Product Fairs & PAC.
• Created the Touch First Developer Challenge for partners to showcase their applications to win a Surface.
NEW BUSINESS DEVELOPMENT ACCOUNT MANAGER
Bensussen Deutsch & Associates (BD&A, Inc.), Woodinville, WA 2005 to 2007
Provided promotional solutions and strategies to top marketing staff at Fortune 500-level accounts. Hired and trained account teams, for new clients, while developing and reporting account maps to head executives. Selected by the Executive VP and principal owner; I was the first to hold this position.
• Managed successful advertising strategies and campaign launches for client accounts, to help extend the brands of some of the world’s largest corporate clients (Microsoft, Starbucks), pharmaceutical/biotech companies (Genentech, Johnson & Johnson), entertainment studios (SONY, American Idol), sports teams (MLB, NFL) and consumer stores (Best Buy, Toys R Us).
• Created and presented POS/POP promotions and devices, sales and channel promotions, and direct to consumer campaigns to drive revenue and grow market share.
• Developed timelines, quantifiable measures, and evaluated results based on partner objectives; including brand management, P&L, marketing budget, revenue contribution, and overall ROI.
• Planned entry strategy as a member of the executive team, from the RFI/RFP/RFQ submission process to communicating new client policies & procedures via internal Sales Training Courses.
• Identified consumer segmentation and target markets with Senior Product Managers, and monitored competitive advertising trends, while working on industry verticals.
• Delivered value to client organizations, with powerful, cost-effective, strategic solutions in-line with global marketing plans. Sourced the best product, processed bid requests, documented SOW’s, processed PO’s, maintained vendor relations, and negotiated with domestic and import suppliers, advertising agencies, and ASI vendors, in order to maximize company profit margins.
• Captured and drove business in a margin sensitive marketplace, doubled spot order profits, each quarter. Increased 2006 business development sales 120%, and 2007 first half revenues 400%.
PROFESSIONAL SALES REPRESENTATIVE
Reliant Pharmaceuticals, Inc., Palo Alto, CA 2004 to 2005
Managed a large territory, maximizing the marketing opportunity for Reliant’s innovative products and services. Responsible for disease state and brand awareness in the Cardiovascular therapeutic area.
• Successfully launched two, new Rx products (AXID OS & ANTARA 130mg) with scripts to achieve #11 on the list of 900+ representatives.
• Ethically promoted Lescol XL, DynaCirc CR, InnoPran XL, & ANTARA 130mg to physicians, nurses, hospitals, and pharmacies, as well as other designated health care providers.
• Developed and implemented POA with counterparts, based on target offices and the state of the statin class/hypertension market.
• Effectively positioned the company’s brand and products competitively in the market space. Developed and implemented brand messaging and reminder-relevant merchandise plans.
• Established and led “Best Practice” sessions in quarterly District Sales Meetings.
• Drove business, by increasing market share and volume in all CV products through flawless execution, every day on every call.
• Ensured accurate accounting, maintenance, and storage of samples per PDMA & HIPPA Guidelines.
CORPORATE ACCOUNT MANAGER
Six Flags, Inc. – Six Flags Northern CA. Theme Parks, San Francisco, CA 2002 to 2004
Represented Six Flags Marine World & WaterWorld USA’s Marketing Administration Team, in Group Sales, by providing employee benefits to over 600 of Silicon Valley’s leading companies. 2003, Rookie of the Year.
• Generated 2.3 million dollars in admission, 1.6 million in catering, and $250,000 in miscellaneous up-sell revenue on a $30 product.
• Administered one quarter of Field Sales; in both park attendance, and seasonal revenue goals.
• Established key accounts and negotiated contracts with Marketing Departments for corporate discount programs, company meetings and employee events (Cisco Systems, Lockheed Martin).
• Maintained alliances with local Credit Union’s and Hotel Chains for annual “discount week” promotions.
• Introduced marketing automation approaches to Sales Management, including Direct Mail and eBlast.
• Closely monitored the entertainment market, as well as the competition, to ensure proactive strategies and retention within the corporate market.
• Coordinated and attended all trade shows and industry events.
REGIONAL SALES MANAGER - TOUR & TRAVEL; SPECIAL INTEREST GROUP; EDUCATION
Viacom International: Paramount Parks Division, Santa Clara, CA 2001 to 2002
Represented Paramount’s Great America’s Marketing Administration Team, in Group Sales, by signing, scheduling, organizing, and hosting special events held at the theme park. Two-time Pinnacle Award Winner.
• Generated over 3.5 million dollars in revenue, over 200,000 in park attendance, while raising $50,000+ for charitable organizations, during two, full operating seasons.
• Organized special events ranging from 250 to 7,500 people. Signed and coordinated over 200 events.
• Created, developed, and executed all of the department’s Special Interest Group/Youth Events (Special Olympics, Physics/Science/Math Days, Girl Scout/Boy Scout Days, Miss CA.).
• Secured outside Special Event partners/sponsors/promoters and negotiated contracts.
• Independently managed the Tour and Travel Program; in conjunction with Hotel Consignment.
• Conducted meetings with the Marketing Department and Public Relations to help support the Park’s Local, Regional and National Event marketing efforts and media plan.
• Provided sales attendance and revenue forecasts, as well as year-end analysis of calendar events.
CHANNEL SALES MANAGER, MANAGER OF ART & ARTIST DEVELOPMENT
Bruce McGaw Graphics, Inc. (d.b.a. ArtInsider.com), San Francisco, CA 1999 to 2001
Helped build and launch an Internet start-up company from inception to acquirement. Managed marketing and sales activities; capitalizing on new B2B, B2C, B2I, and channel opportunities which drove revenue, profits, and growth. Pre-IPO positioning for greater visibility and eventual acquisition.
• Generated 82% of sales, on/offline. Initiated both short and long-term sales plans, reflecting ArtInsider's goal of $2MM in 2000. Drafted and maintained policy and procedural systems for Sales & Support.
• Actively pursued alliances and partnership deals within the art, business, and online communities, which had a strong, strategic fit with our organization. Negotiated legal agreements/contracts with artists, major publishers, and other art sites; signed approximately 42% of accounts that were represented.
• Analyzed traffic trends via WebTrends, to strengthen web presence, review product demands and growth.
• Repositioned the company from selling “Art For Art’s Sake”, to art for the Home Décor Market.
• Managed cross-group collaboration to streamline the time from placing an order to the time of receipt.
• Implemented repeat/frequent buyer, referral, and loyalty programs, to reward buyers and visitors.
• Worked as an artist agent, developing marketing plans and promotional activities for existing artists. Executed successful product launches from pre-launch, delivery, and post-launch stages.
• Developed direct marketing component and lead generation program to build customer database.
• Managed PR from art publications through choreography of previews, reviews and feature stories.
Technical Skills
Proficient in multimedia design & computer applications: Microsoft Office (Word, Excel, Access, Outlook, PowerPoint, SharePoint, Visio), CRM, Adobe (Director, FreeHand, Illustrator, Photoshop, Premiere), Autodesk (3dsMax, Animator Studio), Corel (Painter), Digital Video (Toonz), Avid (SoftImage), QuarkXPress, & HTML.
Education
Bachelor of Arts, Major: Art; 1993 University of Washington, Seattle, WA. Elected to The Lambda Rho National Honorary for Academic Achievement in Art.
Associate of Applied Arts, Major: Computer Animation; 1998 The Art Institute of Seattle, Seattle, WA.
Received Honor Role Recognition; throughout course of study, with The Dean’s List & President’s List.
Served as Department Representative on AIS Student Advisory Committee for The Dean of Admissions.
Affiliations
ESM Association
Microsoft Playtest & Usability Research Volunteer
Junior League of Seattle
Make-A-Wish
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