business Manager

JANANI SESHADRI

*** ********* ******, **********, ** 14845 585-***-**** ******.********@*****.***

Data mining Market research & analysis Market positioning marketing communication Branding & communication strategy Gap analysis Brand positioning Cost management Inventory management Sales planning People management

Professional Experience

Business unit Manager WILLS LIFESTYLE ITC (Jan’08- Jan’10)

Store Grossed Rs.4.8crores ($ 1,033,370) annually.

- Ensured that the corporate goals were met and exceeded by focussing on responsibilities including

o Merchandise planning.

o Cost management

o Visual Merchandising

o Customer Service

o Inventory management

o Manpower management

o Sales planning

o Micro marketing initiatives

o Business review and management

o General administration/ facilitation

Recognized for the best improved unit for the year 2008-2009

Slashed shrinkage from 1.2% to 0.67%

Was an integral part of the team responsible for the set-up of the first boutique store of Wills Lifestyle in its own property ‘The Maurya’ a heritage 7 star hotel.

Improved individual store revenue by 20% in 2009 as compared to 2008

Consulting Project -“Designing an Employer Branding Strategy”, SUPERVALU Services India Ltd., (SSI) a captive centre for a retail chain SUPERVALU (U.S). (Apr’07-Oct’07)

Designed the branding strategy for a budget of Rs75,00,000 (approx. $150,000) for its captive centre, stage 1,in Bangalore, India

Structured the roll out plan for their media and communication strategy for the next 12 months with the short term and long term milestones.

Increased conversion rate from 22% to more than 75% and referral rate from 6% to 35%

Thereby reducing the attrition rate by more than half.

This helped SSI to position itself as a preferable place to work by making it an employer by choice.

Management Intern, Acer India Pvt. Ltd., (Oct ‘06 –Mar’07)

Evaluated the “Brand Awareness” of Acer laptops.

Data collection through surveys about the awareness of the brand Acer and its competitors were taken as the primary resource.

Secondary resource viz., the company facts and its growth factors were also interlinked to interpret the analyzed data.

Suggested steps that can be implemented to improve the brand awareness (potential customers) in India: Bangalore, Coimbatore and Chennai.

Suggested & identified the need of a brand personality.

The brand personality was then related to the characteristics of a celebrity (bollywood actor Mr. Hrithik Roshan) and along with the marketing team signed him for being the brand ambassador.

This helped the brand awareness and retention to increase from 15% to about 87% (the target audience being constant)

“Designing a Balanced Score card and evaluating an NGO”, SAMARTHANAM Blind School

(Jul ’06-Aug’06)

Designed a “Balanced Performance Scorecard” for a blind school in Bangalore

Inspected and evaluated the necessary requirements, the standards and processes involved in its operations keeping the industry standards as reference.

Suggested processes for smooth fund management and to improve the operating procedures.

Education

Masters of Business Administration (M.B.A) - Marketing Jul‘06- Dec ‘07

Ohio University, Ohio (GPA: 3.7)

B. tech (Electronics and Communication) Sep’02-Mar’06

Pondicherry University, India

Reference

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