Sales Marketing
Resume:
Charles L. Keller
Fairhope, AL *6532
*********@***.***
Profile
Seasoned sales agent, currently selling floor covering in three states. Have represented world’s top rug manufacturer, Oriental Weavers, for ten years, and various other floor covering companies. Travel 80%. Also have extensive experience in corporate marketing, working for top companies in housewares and sporting goods industries.
Sales Experience
•Achieved double digit sales increases for leading area rug marketer. Almost tripled territory sales volume in six years.
•Opened more new accounts than any other rep, won prestigious award for new business development (2001, 2003, 2005.).
•Consistently ranked in top percentile in quota attainment and new business development.
•As a new rep, opened 50 new accounts for a tile distributor. 2001
Product Management
• Managed the development of housewares, sporting goods, and textile product lines. Delivered new products on time and on budget. Have numerous success stories.
• Coordinated efforts of creative personnel, engineering, purchasing, and manufacturing in developing and marketing products in game tables, accessories, and cookware industries.
• Administered efforts of outside manufacturers, both domestic and international. .
• Created business plan responsible for 50% increase in game table sales over two years. (26 million dollar volume category).
• Developed business plans for licensed lines and individual products responsible for sales increases up to nine million dollars.
Marketing
Experienced in most aspects of marketing including: advertising, public relations, product development, pricing, marketing research, competitive analysis, promotion, trade show management, merchandising, and copy writing. Also administered the development of a web site and email database.
Employment
CLK Associates (self) 2000-Present
Masland Carpets, Mobile, Alabama, 1999-2000
Cuisinart, Stamford, Connecticut, 1998-1999
Le Creuset, Early Branch, South Carolina, 1995-1998
Escalade Sports, Evansville, Indiana, 1993-1994
Cycle Products Company, Commack, New York, 1985-1993
Education
State University of New York, College at Brockport, Bachelor of Science Degree
Major: Business Administration, specializing in Marketing
Second Major: Interpersonal Communications
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