Sr. Account Director
Resume:
Resume
Paul D. Setliff
Reidsville, NC 27320
ygvh6i@r.postjobfree.com
Profile
Self-motivated, proactive professional with over 13 years of experience in sales and marketing. Recognized by his peers as a dedicated, passionate leader with exemplary work ethic, exceptional client relations skills, mature problem solving abilities and ability to meet objectives.
Work Experience:
Cox Automotive LLC. -- Reidsville, N.C.; Sales and Marketing Manager, Feb. 2005 - Present
Oversee sales plans and budgets totaling nearly $4 million in sales for 2007
Manage all aspects of branding including website, print and TV advertising
Schedule and purchase all print and TV media buys
Manage six member sales staff
Oversaw recruitment of investment partners
Opened second location in Feb. 2008
Keystone Marketing Co., Inc. — Advance, N.C.; Sr. Account Director, February 1999 to Feb. 2005.
Developed and implemented marketing programs which included strategic planning, branding, communications, events, promotion, trade relations, and licensing for the following clients
Jim Beam Brands Co., General Nutrition Centers, Castrol Oil, Stacker 2, YJ Stinger Energy Drink, Hershey Foods, Kraft Foods
Managed as many as 12 permanent staff members and 50 or more temporary employees
Event Management – Developed and implemented event entitlements at major sports venues across the country including Daytona International Speedway
Developed vendor programs for GNC, which saved them $2.5 million in program funding and increased sales for vendors
Liaison between client and team, track, NASCAR on all facets of marketing programs.
Earned the 2001 Sports Business Journal’s NASCAR Busch Series marketing program of the year for the GNC Racing program.
Instrumental developing a marketing program for Jim Beam, the first distilled spirits in motorsports
Oversaw promotional, marketing and public relations concepts for use at trade, retail, print, and TV
Public Relation placements in media outlets across the US including "Teen People" and large market network affiliates
Supervised activity of entire account staff.
Oak Haven Wildlife -- Sentobia, Miss.; Partner, April 2004 to November 2006 -
Developed branding and packaging
Developed and executed marketing from product infancy through distribution
Executed Public Relations program to include placement in several medium to large market print media
Developed Website layout , design and ecommerce aspect
Expanded distribution network from a local distribution to a regional footprint including Sportsman’s Warehouse.
Oversaw trade show design and scheduling
Sold my interest in 2006
Bobby Hillin Racing — Charlotte, N.C., Director, Public Relations Director, Feb. 1998 to Feb. 1999.
Managed all areas of the team’s media relations and marketing efforts
Developed highly-visible cross marketing program which incorporated Major League Baseball star Mark McGwire
Multiple media placements included: large market network affiliates and print media
360 Communications – Greensboro, N.C., Sales and Service Representative, August 1995 – June 1998
Guided and advised customers in their telecommunications needs including mobile and long distance
Met or exceeded sales goals each period
Participated in out-of-office programs including the Greensboro Chrysler Classic
Education
Bachelor of Science, Sports Management, Western Carolina University, Cullowhee, N.C., August 1995.
Executed a motorsports management internship program with Champion Sports Group.
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