Project Marketing

Objective

To obtain a position that provides challenging opportunities allowing me to maximize my potential, and prove to be a valuable asset within the company. Develop and execute project plans, outlines and communications solutions leveraging my marketing, project management, and strong execution skills.

Core Skills

Develop and execute project strategies

Design and develop creative marketing materials

Developing communication and marketing plans

Project management

Strong interpersonal communication and advanced organizational skills

Technical Skills

MS office Suite of Products

Adobe Photoshop

Product Maintenance Programs

Customer Maintenance Programs

Project Management Programs

Experience

Marketing Specialist-Contract Position September 2011 – March 2012

Genworth Financial (Corporate)

•Manage, update, and organize to the marketing materials matrix

•Core marketing approvals of customer/partner materials by channel, customer, and state

•MacWorks database project management and overall job request management

•Manage of low stock notices and marketing material recompiles

•Responsible for partnering with the compliance review coordinators to further job request fulfillment

•Coordinate advertising agreements, and negotiate pricing for e-mail and print advertising campaigns

•Build and execute project plans to ensure on-time delivery

Business Development Associate June 2010 – June 2011

Rainbow International of Richmond

•Write, design, and execute monthly newsletters for business contacts, agents, project managers, and executives

•Manage social media and e-Marketing programs to expand customer base

•Design promotional materials for prospective customers including graphics and content layout

•Plan, organize, and promote continuing education seminars for insurance professionals, real estate agents, property managers

•Responsible for developing, building and managing a master marketing contact database

•Perform other various aspects of marketing and advertising, including: agent routes, direct mail campaigns, networking events, and trade shows

Project Consultant-Contract Position July 2009 - February 2010

Altria Client Services (Phillip Morris)

•Plan, outline, and create executive level presentations

(Example: Budget Reports, Board Meetings, Project updates, Training Material)

•Track and forecast all project expenses for 2009-2010 (4.2M)

•Manage Budget for 5-10 vendors (Invoice management, Contract oversight….)

•Responsible for planning and hosting all off-site project meetings and functions

•Special Projects:

Animation Deck (Graphic Presentation)

Develop a streamlined overview explaining automated product development process

Design and animate a workflow depicting product development process and overall company benefits

Marketing Coordinator October 2007- May 2009

S&K Famous Brands, Inc (Corporate)

•Design and execution of retail promotional marketing strategies working for VP of Marketing

(Example: Marketing Campaigns, Promotional Concepts and Materials, Marketing updates, Customer Satisfaction)

•Develop and communicate store level consumer response rates at annual meetings (Increased consumer response rates over 50% in 2 years)

•Generate traffic codes and instructions for national television and radio media distribution

•Periodic, structured Corporate Communications to over 200 retail stores

•Responsible for successful photo shoots for promotional materials

•Supplier Manager for 30-50 vendors (Invoice management, Contract oversight….)

•Special Projects:

Style Rewards (Customer appreciation reward program)

Launch, manage, and develop innovative rewards programs

Inventory Allocation, E-Store Fulfillment (Re-allocate online store inventory)

Streamline purchase orders and product shipment

Reduced internet fraud over 30%

Office Administrator June 2002- March 2012 (Part-time)

Sundecks of Richmond, Inc.

•Manufacture promotional materials, newsletters, and brochures for prospective customers including graphics and content

•Administration of contracts, file permits, file taxes, and weekly updates of business accounts

•Provide continual status of client accounts ensuring correct billing and subsequent payments

•Organize and manage local trade shows, including display, electronics, equipment, marketing materials, and sales efforts

Education

Bachelor of Business Administration May 2006

Major: Marketing

Radford University, Radford, VA

Activities

Athletic Chair, Delta Zeta Sorority

Member, American Red Cross Club

Member, Radford Redcoats Equestrian Team

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