Manager Account
Resume:
RENATA MATA
*** * ***** ** ***. *A – New York, NY 10026
******@*****.***
http://www.linkedin.com/in/renatamata
Experienced Account Manager specialist with over eleven years of experience in online advertising creative and media planning. I have comprehensive background in strategy, design, implementation and management of online marketing campaigns. Throughout my career I’ve been known for building a strong relationship with clients while delivering agency objectives. I have strong analytical skills with a keen eye for nuance and details. I have the ability to multitask and meet deadlines. Native speaker of Brazilian Portuguese with a high-level of fluency in English. Green card holder.
PROFESSIONAL EXPERIENCE
Online Media Analyst (Freelance) – Jan 2011 to today
– Analyzed campaign data, created reports and presented results;
– Monitored campaign delivery and performance, using analytical skills I were able to determine what worked for the client;
Neotix Internet Agency – São Paulo
Online Media Analyst (Freelance) – Sep 2008 to Dec 2010
– Responsible for strategic design of online media strategy and budget allocation for Brookfield, a luxury Real State developer in Brazil;
– Negotiated placement pricing for international campaigns;
– Strategically reviewed media performance and provided optimizations recommendations;
– Achieved to quickly synthesize information and make solution recommendation;
– Delivered strong ROI -with only 1% of the entire communications budget, the online campaign was responsible for 36% of all sales.
iG Internet Group – São Paulo
Partnership Coordinator – Sep 2007 to May 2008
– Created a new area in the Company, being responsible for the establishment of procedures and implementation of the content partner area;
– Coordinated the area including personnel and financial issues;
– Received, processed and tracked the payment of operational invoices.
– Developed new partnerships;
– Created and maintained a strong relationship with the content partners.
Partnership Executive – Jan 2007 to Sep 2007
– Managed the campaigns sold by the content partners;
– Liaison between content partners and online sales area;
Account Manager Coordinator / Client Service– Sep 2006 to Dec 2006
– Coordinated the account manager analysts;
– Monitored data and ensured on-time delivery and customer satisfaction;
– Oversaw all stages of campaign insertion;
– Provided liaison between corporate clients and technical personnel to guarantee proper campaign delivery;
– Analyzed campaign results and status reports development to deliver;
– Worked with lead agencies as Ogilvy, DM9 and McCann supporting their clients with the online campaigns.
Lumina 1 – São Paulo
Online Media Manager – Jan 2005 to Sep 2006
– Managed all aspects of strategy, budgeting and online campaign performance for Natura, a leading beauty brand in Brasil - www.natura.net;
– Planned, developed, presented and executed all online campaigns for the client;
– Negotiated placement pricing with publishers;
– Monitored and analyzed campaign delivery and performance ensuring strong ROI;
Universo Online S.A. – São Paulo
Account Manager Analyst/ Client Service – Apr 2003 to Dec 2004
– Lead the relationship with key accounts such as IBM, Webmotors, Folha de São Paulo, Match.com and others;
– Monitored program and procedures and ensured on-time delivery and customer satisfaction;
– Liaison between corporate clients and technical personnel to ensure overall satisfaction and success in the campaigns;
– Analyzed campaign data as well as research and prepared status reports.
Cineclick – São Paulo
Marketing Consultant – Jun 2000 to Sep 2002
– Created and implemented online and off-line promotions;
– Established, maintained and improved the communication channel with the website user.
Team Nash Marketing Company – New York
Media Coordinator – Jan 2000 to Jun 2000
– Established the target public profile for selection and purchase of the distribution list of direct mail;
– Analyzed the data obtained by the fulfillment company to determine the performance of the selected lists;
– Contributed to the Team Nash stand layout and presentations at the Direct Marketing Fair in New York City in May 17 of 2000.
SOFTWARES
DART, OAS (Real Media), Mediamind, Eyeblaster, Atlas, Doubleclick, Adwords, Excel, Word, Acess and Powerpoint.
EDUCATION
Bachelor in Communication and Advertising – Jan 1996 to Dec 1999
Universidade Católica Dom Bosco – Campo Grande, Brazil
Hight School – Jan 1993 to Dec 1995
Instituto Padrão de Ensino – Campo Grande, Brazil
LANGUAGES
Fluent in English
– Certificated in advanced English by the American English Institute;
– 3 months of advanced English course at the Cambrige Institute in New York;
– 6 months of experience as trainee in New York.
Native speaker of Brazilian Portuguese
HOBBIES
Photography
– Participated of photography summer classes at SVA;
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