Nashville, TN 37217
SUMMARY OF QUALIFICATIONS
• Bachelor’s degree in advertising, marketing or related field and 7 years digital media sales experience
• Familiarity/comfort with web and campaign analytics
• Strong interpersonal skills, including conflict resolution, consensus-building skills and leadership abilities
• knowledge of online marketing tactics, creative development and campaign optimization driving to ROI metrics
• Proven track record of hands-on experience managing online acquisition or lead generation campaigns and delivery, either in client or agency role
• Proven experience with third party internet marketing research: comScore, Media Metrix, MRI, eMarketer, etc
Online Advertising Sales Manager – United Methodist Publishing House/Cokesbury.com, Nashville, TN (1/07-Present) Serves as the expert on interactive space and sells in merits of digital programs to clients. Incorporate strategic interactive programs into overall client campaigns through collaboration with Insight & Strategy, Media, Interactive, Creative and Account Service. Plans and implements all interactive elements: banner and search. Provides strategic planning (including primary research and wire frames) for digital initiatives. Actively monitors campaign delivery, makes optimization recommendations and regularly updates campaign reporting. Develops interactive marketing strategies for new business initiatives. Consults on organizational structure and process flow required to facilitate interactive marketing programs. Recommends appropriate ad management and measurement mechanisms to evaluate campaign performance. Negotiates and manages multiple portal partnerships. Evaluates potential business development partnership proposals on behalf of clients. Recommends segmentation and targeted contact strategies. Identifies key metrics to measure program effectiveness and implements optimization strategies.
Online Advertising Specialist-Tennessean.com, Nashville, TN (5 /02-1/07) Generated advertising prospect leads by cold calling, scheduling educational appointments and partnering with advertising agencies that facilitated local and national businesses’ advertising initiatives. Used various advertising delivery applications to strategically manage and administer all creative and tracking assets. Ensured that online advertising campaigns were implemented in an accurate and timely manner. Worked closely with all relevant sales parties in selling value added online initiatives. Managed and coordinated products tracking assets requested from internal departments and Advertisers. Troubleshot any ad creative issues that affected tracking, implementation, or reporting. Maintained ongoing liaison with clients, advertisers, 3 rd party vendors, and internal departments, to ensure campaign goals and objectives were satisfied. Provided strategic analysis and insight on campaign delivery and management.
National Account Manager– Chicago Sun-Times Daily Newspaper, Chicago, IL.(12/96-4/02) My duties included soliciting local consumer goods companies and wine/spirits brands to purchase annual print advertising schedules in the daily newspaper . I solicited new advertising prospects by cold calling local businesses and advertising agencies, setting appointments, promotional event planning. I consistently achieved annual sales goals no less than 100%.
Print Advertising Team Manager – Ameritech Yellow Pages, Chicago, IL (10/92-12/96)
I was responsible for soliciting new business growth in Chicago and Northwest Indiana to purchase annual print display advertising in neighborhood/city directories. I generated leads through cold calling and scheduling appointments daily. I achieved sales rookie of the year in 1992, President’s Club achiever 1994, 1995 and 1996. I was appointed as a new sales talent trainer from 1993-1994 before being promoted to sales manager.
Lewis University, Romeoville, IL
Bachelor of Science Degree in Liberal Arts, 1992
Major: Marketing Communications
Available upon request