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Management Marketing

United States
March 14, 2012

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My objective is to join a dynamic and challenging environment to apply my education and work experience in the areas of Marketing Analytics; Data Analysis, Mining, Modeling; Statistics, Financial and Macro Economic Analysis. My goal is to add palpable value in my work place within months of joining the firm.


Over 5 plus years of consistent experience and expertise in the areas of Marketing and General Business Data analytics.

Expertise in pulling out, organizing, building models and analyzing data to extract insight, patterns, trend to generate recommendations and give presentations.

Great knowledge of Accessing database by creating query and other reporting functions.

Ability to handle multiple routine processes and functions of large data quantity in SAS, VBA, and excel formats.

Technical expertise and Ability to Elicit, Analyze, gather and document Business Requirements, experienced in writing Use Cases.

Understands the workflow concept, ability to gather and document the 'As-Is' and 'To-Be' processes.

Data analysis, protective model building and forecasting in compliance with Sarbanes-Oxley Act (SOX) and other business rules.

Ability to work within tight timeframes showing great Teamwork in achieving of set milestones.

Proven ability to work within demanded time constraints and meet deadlines.

Creative and aggressive self-starter with integrative thinking skills, capable of forming and maintaining positive and productive working relationships in internal, external, independent, and team environments.

Highly motivated, organized and results and detail oriented with excellent interpersonal, communication and presentation skills.

Proven capability of adapting to new and fast changing technologies.


Masters in Business Administration (MBA), Texas A & M University 3.70 GPA 2011

Masters of Science in Statistics, University of Ibadan 2009

Bachelor of Science in Statistics, Abia State University 3.94 GPA 2004


Advanced in MS Excel, PowerPoint, Microsoft Visio, SQL, MS SQL Server, MS Access, Oracle database, SPSS, MINITAB, INFORMATICA, ETL, Cristal report, MATLAB, R, SAS and STRATA


Employer: American Society of Clinical Oncology July 2011 to Present

Position: Marketing Analyst

Company Description:

American Society of Clinical Oncology was founded by a small group of physician members of the American Association of Cancer research (AACR) who recognized the need for the creation of a separate society dedicated to issues unique to clinical oncology. ASCO is a nonprofit organization founded in 1964 with the overarching goals of improving cancer care prevention. More than 27,000 oncology practitioners belong to ASCO, representing all oncology disciples and subspecialties. Members include physician and health care professionals in all levels of practice of oncology. ASCO publishes the Journal of Clinical Oncology (JCO)


Extract response and customer data set for holistic marketing analysis

Pulling out data from data marts and performing predictive analytics.

Developing models to predict impacts of pricing and product changes

Conduct ROI analysis for all channel including direct mail, email, telemarketing and online.

Performs gap analysis and recommend untapped customer segments

Manage and track product sales against budgeted revenues, analyze sales report

Analyzing and interpret marketing reports used by management in making bottom-line decisions..

Interacts with senior marketing managers across different channels to streamline procedures and address business needs.

Partner with senior marketing manager on managing subscription licensing and sale agents, their contracts and rate quoting process and monitor results; oversee commission reporting

Coordinate and provide analysis of the marketing department’s s annual revenue and expense budget

Generating weekly, monthly and quarterly report as maybe needed by senior executives

Employer: Texas A & M University- Commerce, Texas Jan. 2010 – May 2011

Position: Graduate Research Assistant

Work Description:

Worked closely with a professor in Economic and Financial research using impact analysis (IMPLAN), input-output modeling, that represents interdependencies between different branches of national economy and branches of different competing economies; Economic and Financial Analysis and forecasting using SPSS, MINITAB, SPSS, R, C+, Mat lab, SAS and Excel.

Employer: Bharti Airtel Limited, Lagos ; July 2006 to Dec. 2009

Position: Analyst Marketing Research and Strategy

Company Description:

Bharti Airtel Limited commonly known as Airtel, is an Indian telecommunication company that operates in 19 countries across South Asia, Africa and the Channel Island. It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with over 207.8 million subscribers across 19 countries at the end of 2010. It is the largest cellular service provider in India with over 164.61 million subscribers at the end of 2011 April. Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom.


Provide assistance and support to both senior management and analysts within the business strategic department

Collecting data input from various department, segments, channels and user groups; apply relevant statistical assumptions and performs predictive analytics and logistic regression

Retrieving data from various sources to conduct innovative business analyses for various companywide projects.

Solving problem using quantitative analysis and technical skills to address business needs.

Analyzing and interpreting performance and sales reports used by management in making bottom-line decisions.

Reviews different campaign to determine attrition and migration rates

Reviews campaigns and subscription packages to effectively manage deep selling in various targeted segments.

Developing and presenting proposals based on KPI to departmental, regional, and executive management.

Interacts with customers, subject matter experts across departments and with senior management in different divisions and regions streamline procedures to more effectively address business needs.

Assisting in the marketing of products and working in close liaison with the commercial department

Perform historical trend analysis, Document analytic requests, work flow, and summarize findings for process review to determine optimal strategy parameters.

Generate new indicator ideas using linear and logistic regression models

Identify opportunities to expand use of stochastic modeling to additional stable value products

Identify emerging trends and opportunities and recommend appropriate action

Summarize in written form results of quantitative analysis and assist in the loading of forecast and budget data at the corporate level.

Assist in the coordination and the preparation of various PowerPoint presentations for senior management meetings, group executive meetings, and the quarterly Board meetings

Develop new insights and analyses KPI`s that inform strategic management decisions

Generating weekly, monthly, quarterly and ad hoc report as maybe needed by senior executives

Employer: Zain Nigeria Limited, Lagos October 2004 to July 2006

Position: Financial Analyst

Company Description:

Zain Group is a mobile telecommunications company founded in 1983 in Kuwait as MTC or Mobile Telecommunications Company, and was later rebranded to Zain in 2007. Zain has commercial presence in 7 countries across Africa and the Middle East with about 37.6 million customers as of March 31, 2011 with over 6000 employs. From 2005 to 2010, Zain maintained a presence in a number of countries in Sub-Saharan Africa, in addition to its core market in the MENA region.


Assist in the preparation, distribution and analysis of balance sheet and cash flow reports on a monthly basis to ensure there is a complete understanding of the main drivers of variances against budget, forecast, and prior actual performance.

Assist preparation of Annual Profit Plan including P&L operating budgets, cash plan, capital budget balance sheet plan, ratio analysis and presentation.

Maintains databases and revision history used to produce standard and ad hoc management reports.

Assist with the preparation and analysis of the consolidated annual operating plan (budget) for different cost center accounts.

Proactively communicate with business and legal entity and finance staff to resolve outstanding balance sheet and cash flow issues.

Analysis and reporting of balances, revenue, direct and indirect expenses to various user groups.

Raises accrual journals and fully engaged during month end journal closures

Manages and reconciles different vendor accounts and cost center accounts

Assist in the consolidation and analysis of monthly and quarterly causal variance analysis

Ad hoc analysis, projects, and performs other duties as assigned


Associate member American Mathematical Society

Member Rotary International

Best Graduating Student Department of Statistics, Abia State University Uturu, September 2004

“Be the First” Bharti Airtel Ambassador, December 2008

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