DENNYS M. SILVA
*** ******* ****** #** ***** Beach-FL, 33139
Phone 305-***-**** **********@*******.***
INTERNATIONAL BUSINESS DEVELOPMENT / MARKETING
TELECOMM, TECHNOLOGY & SECURITY
Results-driven, business development and marketing professional manager with extensive experience developing and executing growth programs for high-technology products in the US & international markets. Skilled in generating positive media coverage, product promotion, and market presence. Expertise in local market launch, establishing local office, and setting up distribution channels through importation, distributors, and dealers of security, networking and telecomm markets. Establish and manage marketing channel policies and accounts. Dual American and Brazilian citizenships. Bilingual/ bicultural English and Portuguese; fluent Spanish. Extensive international travel and education. Broad-based strengths and accomplishments in:
Channel Management Product Launch and Sales Cost Control
New Market Penetration Project Management Media and Vendor Relations
Integrated Marketing Campaigns Tradeshow Coordination Brazil Expert
Market Share Growth Distribution Team Building
Strategic Alliances Inventory Management Regulatory Compliance
PROFESSIONAL EXPERIENCE
FERMAX Inc, Miami, FL 7/2007 - 6/2008
Regional Manager – Choosen by Corporate Human Resource Director to open and develop the North American market of this top leading ISO 9001 Spanish manufacturer of video access control intercom security systems. Charged with opening accounts with security & access control distributors across the United States, South Florida’s real estate developers and security installers.
Participated in partnership with Honeywell Latin America of the Americas Fire & Security Expo July 2007 held at Miami Beach Convention Center, FL.
Performed sales product training to Honeywell dealers in Central America & Caribeean.
Developing distributors of Security Equipment in the United States.
Participated of “Meet the Builders” event of the BASF (Builder’s Association of South Florida).
Establishment of 6 distributors of Fermax in Florida and contacted over 350 distributors in the United States.
Participated in the ISC West Security show in Las Vegas, NV in April 2008 with Fermax Inc.
Business trips to Atlanta, GA; through Florida, Charlotte, NC; Texas & Las Vegas, NV.
SENAO INTERNATIONAL CORP, Sao Paulo, Brazil 5/2002 – 5/2006
Country Manager – Chosen to open and ramp up Brazilian operations for leading Taiwanese manufacturer and distributor of wireless PABX, VOIP, and wireless LAN products. Charged with starting up local market, setting up distribution channels, managing price proposals, homologating products with Brazilian authorities, and overseeing setup up of local assembly structure.
Setting up technology channels and telecom carriers by building profitable relationships with 8 WLAN and 4 long-range cordless phone distributors.
Grew revenues from $150,000 (US) in 2002 to $600,000 (US) in 2004.
Sold $800,000 (US) in 2005 revenue for data and telecom products.
Participated of tradeshow campaigns at TELEXPO, FUTURECOM, and COMDEX fairs.
Coordinated and facilitated training and distributorship program for Brazilian dealers, assisting with international shipments and creation and implementation of importation strategies and procedures.
Recruited and mentored sales, administrative, and technical staff and planned and directed human resources policies and procedures.
Continued
DENNYS MARK MARQUES SILVA Page Two
Spearheaded print media advertising campaigns: targeting markets, developing budgets, establishing and retrieving leads, and carrying out marketing plans.
Created and launched Brazilian website for SENAO International.
Developed press assistance publication to promote public relations and media coverage.
Established negotiations with Brazilian authorities to achieve certification and compliance with national regulations.
Planned and introduced sales and product training seminars throughout Brazil, coordinating seminars in 10 major markets.
Oversaw setup and opening of office operations: negotiating lease, purchasing furniture, computers, and office equipment, developing communication lines, and establishing finances and banking relations.
Recruited as Account Executive in Miami, FL; developed idea for Brazilian operations and earned promotion to Country Director of Brazilian Market within 3 months of hire.
GENERAL MOTORS, Miami, FL 1/2002 – 5/2002
Marketing Intern – Key member of marketing team that developed, planned, and executed on-campus marketing program to promote newly released Pontiac Vibe to targeted student population.
Liaised with dealership to coordinate event, securing sponsors and entertainment.
Surpassed attendance objective, attracting 3,000 students – twice the participation goal.
MGA ENGINEERING CORP., Clearwater, FL 5/1998 – 5/2000
Inside Sales – Developed Brazilian market for electronic semiconductor sales.
Researched and conducted worldwide sales activities.
EARLIER EXPERIENCE as Executive Assistant Secretary for AVS COMERCIO EXTERIOR in Brasilia, 2/1997 – 11/1997
EDUCATION
FLORIDA INTERNATIONAL UNIVERSITY, Miami, FL
Bachelor of Business Administration in International Business and Marketing, 2002
Professional development training:
Fortune 500 Marketing Management Program, Cydcor, Fort Lauderdale, FL (2007)
Import & Export, Miami Dade Community College, Miami, FL (2007)
Spanish Class 2, Miami Dade Community College, Miami Beach, FL (2007)
Marketing Channel Program, EnGenius Technologies, Los Angeles, CA (2005)
Finance for Non-Finance Administration, Fundacao Getulio Vargas, Sao Paulo-SP, Brazil (2004)
Business Strategy, Fundacao Getulio Vargas, Sao Paulo-SP, Brazil (2004)
Negotiation, Fundacao Getulio Vargas, Sao Paulo-SP, Brazil (2004)
Service Marketing, Fundacao Getulio Vargas, Sao Paulo-SP, Brazil (2003)
Importation Specialist, Aduaneiras, Sao Paulo-SP, Brazil (2003)
Member, American Marketing Association (2002 – Present)
PERSONAL
Born in the US and raised in Brazil and United Kingdom
Bilingual and Bicultural English and Portuguese; fluent in Spanish