Regional Retail & CPG Sales Manager

MARK D. DOTY **** N. Glenwood. Chicago, IL.*****, cell:773-***-****, email:************@*****.***

Regional Manager-DVDPlay Inc., July, 2007-Dec 2008

• Launched new Midwest region. Oversaw all pricing, promotions/PR, product assortment, analyzed regional P&L and placement within major grocery and c-store channels for Safeway/Dominick’s and Woodman’s grocery chains in Illinois; as well as developed new accounts with Kroger’s in Ohio and Michigan.

• Successfully led and managed a regional team across Il, AZ, & TX consisting of field managers, merchandisers and technicians who worked with me to maintain a multi-account territory, with over 70 locations in Chicago/suburban area, and across diverse retail channels.

• Restructured field merchandise manual and spearheaded merchandiser re-org pilot for future launch across entire company.

• Greatly improved product pricing, brand marketing & POS consistency, as well as promotional effectiveness within my region. Successfully partnered with corporate marketing and other cross-functional teams to execute more adaptive and localized strategies resulting in an increase of revenue of over 20%. Furthermore, I conducted multiple site surveys and developed solid competitive product understanding and analysis.

Retail Business Analyst-Accenture, Consumer Goods and Products Division, 2005-06

I successfully supported multiple engagements providing retail brand re-positioning, market innovations, and shopper insights, focusing on pricing and promotion, inventory management, space and demand planning, RFP creation, and merchandising. Clients included: PepsiCo, Walgreens, Boston Scientific, Meijer’s, Best Buy, Lockheed Martin, Sara Lee and Rent-A-Center.

• Led cross functional performance testing team on transformation project for PepsiCo, including implementing tools to measure the end-to-end supply chain e-procurement strategy to dramatically improve logistics effectiveness, category management, and growth while improving overall cost structure across all business unit channels.

• Implemented effort to test supply chain diagnostic for new Walgreen’s venture by identifying sources of supply chain opportunity across the network; including, consolidation of warehouses, supply chain strategy for a big-box retailer, touching on all elements of both information and physical flow in the supply chain.

• Successfully launched a best-in-class merchandise and in-store signage strategy for Rent-A-Center.

Merchandising and Operations Manager-Marshalls/TJX Companies, 2003-05, multi-store locations

Responsible for building store talent, driving operational excellence with store payroll and P&L, customer service, visuals and merchandising, LP, HR, and driving sales.

• Launched first Mega shoe store concept, at Evanston, IL., with over 20 million in yearly sales

• Opened new store at Howard St., Chicago, 25K sq ft. location; personally interviewed over 1400 candidates and training over 70 new associates.

• Successfully led turn around in largest Women’s and Shoe business in upper Chicago region at Northbrook location. Responsible for inventory, store P&L, customer service direction, LP, HR, store visuals and merchandising

Midwest Regional Merchandising and Sales Account Executive-DKNY/Haggar Clothing Co. 2000-01; CHAPS Polo Ralph Lauren/Warnaco Apparel Co., 1999-00

• Expanded and maintained existing accounts for DKNY and Chaps across accounts with Macy’s, Lord & Taylor, Carson’s/Bergner’s, L.S. Ayers, Parisian, Herberger’s, Famous Barr, Lazarus, and Dillards.

• Successfully partnered with corporate on development of account specific marketing, POS collateral, plan-o-gram, visual and fixture strategies to drive brand development and sales.

Sales Manager-Nordstrom, 1994-99

• Achieved yearly sales goals and personally recognized with top Customer Service and Sales Performance awards; and implemented and executed high department visual and merchandising standards. Successfully hired and trained team of 30 plus full/part time commissioned-based sales associates.

• Partnered with Buyers on competitive research and successfully brought in new and more relevant product assortment resulting in expanding market share over top anchor store competitors (then Marshall Field’s, Lord & Taylor, Saks and Bloomingdales).

Education B.S., State University, 1992. Special skills: Proficient presentation, verbal, writing ability; MS Word, MS Excel, Power Point, Access, SAP and Database applications; possess excellent financial analytical skills

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