Marketing / Public Relations Professional

Elizabeth K. Perdue

** ******** ****** * Newnan, Georgia 30265 * 770-***-**** * *******@*****.***

Experienced Sales / Marketing Professional

QUALIFICATIONS PROFILE

? Proven leader in managing extensive marketing projects for diversity of industries.

? Exceptional communication and interpersonal skills – both oral and written.

? Analytical team builder with advanced planning skills to achieve short and long term goals.

? Proven ability to successfully handle multiple tasks, manage time and maintain personal organizational structure.

PROFESSIONAL EXPERIENCE

eBusiness Sales Manager

ADESA Atlanta Auto Auction, Fairburn, GA, May 2004 – December 2007

Streamlined marketing and Internet knowledge between an auto auction and dealerships nationwide. Responsible for selling pre-owned inventory to dealerships nationwide. Followed sold products through entire operational process. Educated current and new clients on how to use the Internet to buy pre-owned inventory on the day of an actual auction and how to use online program to buy inventory on non-sale days. Met and exceeded monthly and quarterly sales goals. Reason for leaving: My position was eliminated through a corporate restructuring process.

Marketing Manager

Developed new business and retained current business to increase sales weekly. Provided direction in accordance with corporate guidelines to ensure achievement of maximum dollar sales volume in the most profitable method. Coordinated promotion and advertising material. Produced layout of advertisements, sales catalogs and promotional mailings. Insured customer satisfaction with training and expectations implemented to the Marketing team. Designed a new corporate image to be partnered with a fresh perspective reversing the manner the company had been perceived. These efforts aided in growing the auction in customer size and increasing the quantity of inventory sold. Reason for leaving: Received a promotion in August of 2006 and was moved into the role of eBusiness Sales Manager for the same company.

~ April 2003 through May 2004, worked independently as a freelance writer. ~

Marketing & Advertising Manager

Authentic Pine Floors, Inc., Locust Grove, GA, April 2002 - April 2003

Handled corporate communication for privately owned flooring distributor. Responsible for advertising in 20+ national magazines and websites. Independently worked with $750,000 annual marketing budget. Revamped the corporate identity to better target retail/wholesale audiences. Orchestrated participation in national trade shows. Designed and improved trade show booth to achieve strategic, creative solutions that get results. Independently developed a multifaceted media kit with various components dependent on the targeted audience. Reason for leaving: This was a year long project with a pre-determined time frame. I halted all freelance projects and worked exclusively for this company for one year.

National Marketing Director

Sigvaris, Inc., Peachtree City, GA, July 2001 - April 2002

Strategized, planned, purchased and managed all media buying and media campaign development to be used by the USA sales force for this Swiss based medical compression hosiery manufacturer. Acted as national media buyer for all marketing tools needed. Supervised nationwide cooperative advertising through a 20 member sales force. Composed text independently for all printed material, advertisements, press releases and website content. Assisted with overall design of product packaging and launches for new product as well as reintroduction of previous lines. Reason for leaving: Following the tragic events in September of 2001, the revenue of this company dropped tremendously. All marketing and sales efforts were taken through a firm in Canada, and I was part of the personnel displaced.

Marketing Coordinator

Integrated Science & Engineering, Inc., Fayetteville, GA, April 2000 - July 2001

Composed and formatted all proposals and corporate communication pieces for this civil engineering company with four office locations in the southeast. Composed and proofread copy for all marketing tools that accompanied engineering proposals. Reason for leaving: Received job offer from SIGVARIS. This position was at a national level and provided room for career growth.

Traffic Manager

TJ Chameleon Graphic Communications, Inc., Union City, GA, March 1999 - April 2000

Followed printing projects for this commercial printer from the time the project was an idea to a finished piece. Clientele list included Coca-Cola, Delta Air Lines, Tropicana, Georgia Pacific, Home Depot and more. Monitored creative work, production and invoicing. Oversaw creative team of six and aided them in meeting project deadlines and production needs.

Education/Event Coordinator

Phoenix Healthcare Management Services, Inc., Atlanta, GA, September 1997 - February 1999

Organized and hosted national trade shows and educational conferences for a network of community-owned healthcare systems. Directly planned phases of educational programs for statewide members. Orchestrated events by coordinating needs assessment, speaker selection, promotional materials, budget management, contract negotiation, implementation and evaluation. Served as a business-to-business liaison for large Atlanta based commercial printer and between company and members of community-owned health care systems. Did so by directly planning phases of educational/informative programs by overseeing all marketing/advertising projects and by coordinating needs assessment and event contract negotiations.

Advertising Account Representative

Athens Banner Herald/Daily News, Athens, GA, August 1995 – September 1997

Created and sold advertising locally and nationally. Created campaigns for employment, real estate and automotive advertisers printed in a daily newspaper with a 15-county area daily circulation of 35,000 and weekend circulation of 60,000. Sold newspaper advertising locally and nationally by independently maintaining an established list of approximately 250 commercial accounts for a newspaper published twice daily, seven days a week. Responsible for originality, quality and accuracy of overall content. Designed annual pages for holidays, community awareness, coupon sections, etc. Wrote and incorporated journalistic copy with advertisements for a staff of five to use in selling. Delivered positive customer relations, met weekly call quotas and achieved monthly revenue goals up to $75,000.

EDUCATION

Bachelor of Arts in Mass Communications

Major GPA: 3.7 Minor: Sociology

Graduation ~ June 1995

University of West Georgia, Carrollton, Georgia

HONORS AND COMMUNITY LEADERSHIP ACTIVITIES

? Walker in the 2007 Susan G. Komen Breast Cancer 60-mile Walk ? Freelance writer and editor for the Newnan Coweta Magazine ? March of Dimes Walk America Team Captain ? Volunteer / Foster Parent for Animal Rescue organizations throughout the Southeast (North American Dachshund Rescue, Fancy Felines of the South, Meows with Moms, Atlanta Siamese and Persian Rescue, Georgia Heartland, Newnan-Coweta Shelter Rescue, West Virginia Dalmatian Rescue and more) ? Employee of the Month for December 1998 at Phoenix Healthcare Management Services ? Received Hope Grant all four years of college ? Received the Francis Parkman Scholarship based on a written piece ? Dean’s List 5 quarters

Computer literate in:

Access

Excel

PowerPoint

Deltek CRM

ACT!

Lotus Notes

Outlook Express

Peachtree Accounting

Scheduler +

Microsoft PhotoDraw

Windows ‘95, ‘98

Office 2000

Adobe PhotoShop

Adobe Illustrator

Microsoft Publisher

Sales Force Automation

Microsoft Office Word 2007

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