Sales Quality Assurance

MARCO ALFARO

***** ** **** **., *******, FL ***** 480-***-**** *************@*******.***

Business Development Problem Solving Sales Management

Strategic Planning Business Analysis Result Oriented

Client / Customer Relationship Relationship Building Bilingual: Fluent in Spanish

PROFESSIONAL EXPERIENCE

Director of Enrollment , University of Phoenix Fort Lauderdale, FL Nov. 2008 – Present

Senior Enrollment Manager , University of Phoenix Phoenix , AZ Sep. 2006 – Nov. 2008

International Enrollment Manager, University of Phoenix Phoenix , AZ Sep. 2005 – Dec. 2006

International Admissions Counselor, University of Phoenix Phoenix , AZ Jul. 2003 – Aug. 2005

Sales Management Oversee five campuses, 79 counselors, nine managers, and two associate directors

Manage, coach and develop sales team utilizing a solution-selling approach with prospective students resulting in 23% more annual sales which generated over $11M over prior year (FY09 vs. FY10).

Client / Customer Relationship Introduced retention strategy to increase student population, revenue, and student satisfaction.

Maintained weekly contact with new students on the “at-risk student” list.

Revamped new student orientation to better prepare students for success.

As a result of the new strategy, retention when up from 69% to 80% over previous year (FY09 vs. FY10).

Problem Solving Identified a near $300,000 of revenue lost on annual sales from over 1300 unanswered calls of prospective students to sales agents.

Researched options and made changes resulting in the reduction of missed calls by 97%

Partnered with Quality Assurance Director to reengineer internal Admissions process as a result turnaround time improved by 50%

Strategic Planning Developed business plan to increase vital performance indicator for University of Phoenix, Fort Lauderdale Campus.

Determined annual departmental goals and milestones

Relationship Building Created a cross-functional team training to increase skills, knowledge, and build better interdepartmental relationship.

Business Analysis Analyze monthly and weekly trends to sure sales targets are met.

Prepare bimonthly forecasting report on sales for executive meetings

Bachelor of science, International Business Western International University,

Phoenix, AZ February 2008

TECHNICAL BACKGROUND

Highly proficient with advanced understanding in the following areas:

MS Office Suite (2003 & 2007) MS SharePoint 2007 Windows XP

HTML Oracle Windows 7

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