account executive

Yvonne Lerch

**** ** **** ******, ********, Oregon 97202

503-***-****

***********@*******.***

OBJECTIVE: Seeking a position as a marketing, advertising / PR

professional. Inside or outside sales.

SUMMARY OF QUALIFICATIONS

• Current entrepreneurial experience as an independent contractor publisher in the Portland and Seattle markets

• Strong sales experience in advertising media sales for the past 14 years.

• Extensive marketing, advertising sales, publishing, customer service and office operations background

• Creative, people-oriented, with good problem solving skills

• Excellent project management and presentation skills

• Familiarity with the building, real estate, health care, tourism, festival, event and food service industries

• Results oriented

EXPERIENCE

2006-2009 Contractor Publisher Ladymoon Publishing, Portland, OR

• Provide marketing, advertising sales, printing and distribution services as an independent contractor publisher for festival and tourism industry

• Create marketing plan, promotional materials, database management

• Coordinate content, design, layout, printing and distribution for publications: Washington Festivals and Events Calendar Magazine, NW Women’s Show, Portland Jazz Festival and Portland Rose Festival

• Member of the Washington Festivals & Events Assoc., Washington State Tourism, Seattle Convention and Visitors Bureau, Portland Jazz Festival

2003-2006 Advertising and Marketing Director Strategy Publishing,Tigard, OR

• Managed 8 publications in the home shelter and tourism industry: Portland Street of Dreams, Remodel Portland, Seattle Street of Dreams, Remodel Seattle, Home Building News, HBN Directory, Gardening in the Northwest and Washington Festivals & Events Calendar Magazine

• Created marketing plans, materials and promotion schedules for publications

• Solicit, negotiate and managed all advertising accounts-contracted clients

• Coordinated publications content, design, layout, database management and distribution schedules.

• Members of Portland Home Builders Association, Master Builder Association of Washington, Remodelers Council-Oregon & Washington, Washington Festivals & Events Association and Seattle Convention & Visitors Bureau

2 – Yvonne Lerch

2002-2003 VP Marketing & Sponsorship Sales Eyeswide Event Marketing, Lake Oswego, OR

• Event marketing, production and sponsorship sales

• Entertainment booking

• Co-produced the 2002 Northwest Festivals & Events Conference, 2002 Canby Giant Pumpkin Festival and 2003 Bend WinterFest

• Members of the International Festivals & Events Association

1997-2002 Contract Publishing Project Mgr Community Newspapers,Portland, OR

• Managed 7 publications: Oregon Events Calendar Magazine, Portland Rose Festival Guide, RF Airshow Magazine, Beaverton, West Linn and Sherwood Chamber Directories, and The Realtor Publication

• Created marketing plan, materials and promotional schedules for publications

• Solicited, negotiated, sold and managed all advertising/contracted accounts

• Coordinated publication content, design, layout, print and distribution

• Oregon Festivals & Events Association Board Member

1996-1997 Account Executive/PR The Portland Observer, Portland, OR

• Led sales department, managed newspaper accounts, photo coverage

1994-1995 Customer Service Advisor Trader Publishing Company, Portland, OR

• Ad placement, data entry and photographed vehicles

1982-1992 Realtor/Corporate Sales Associate Oregon Realty, Professionals 100

• Marketed and managed 150 properties in realty relocation department

1972-1982 Accounting/Customer Service Greyhound Lines, San Francisco, CA

• Supervised clerks in high volume billing department, preformed diverse tasks in operations, heavy emphasis on customer contact

1986-2008 Home & Family Management Portland, OR

• Member PTA, Fundraising Chair and Team Parent

EDUCATION

• Northwest Festivals & Events Conferences Specialized Training: Marketing, Sponsorship, Communication, Leadership, Industry Networking

• International Festivals & Events Conferences Industry Training

• Pioneer Pacific College Undergraduate degree in Applied Sciences: Computer Drafting & Design Technology, 45 units, Portland, OR

• Graduate of Realtors Institute, Portland, OR

• Portland Community College Marketing & Communications, Real Estate Law, Practices & Finance, 60 units, Portland, OR

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