Strategist / Account Manager / Project Manager / Content Strategist /
Resume:
Brian McKinney
**** ***** *****, *****, ** *****
*************@*****.***
Strategist / Account Manager / Project Manager / Content Strategist / Web Content Manager / Writer / Producer
- Summary of Qualifications -
Award winning Interactive media / marketing communications expert with demonstrated competence in all aspects of account management and consulting including: project management, strategic services, user experience design, content development, information architecture, image and identity development.
Creative, resourceful leader and possibility thinker, noted for innovative solutions to complex problems with specialized ability in recognizing opportunities and formulating experience design strategies for Ford, Alcon, Mobil / Exxon, Federal Express, Fujitsu, Dr. Pepper, National Hockey League, Loral Aerospace, Constellation Energy, Interstate Brands, Network Security, Twin Labs, Holiday Inn, Fast Signs, and others.
Established track record for designing strategies, developing new business opportunities, researching and writing Web content, orchestrating multi-faceted programs, launching large-scale campaigns, and promoting concepts to record visibility levels. Accomplished writer, speaker, presenter, and media producer.
Former creative director at two Dallas based corporate communication firms who has managed, and produced projects in all media formats including; Internet, interactive multimedia, print, audio, video, film, traditional and digital photography, and live events.
- Experience -
June 2008 – Present
Strategic Consultant / Content Developer
Current engagements:
Internet strategist, project manager, web content developer, production manager for Austin based health and wellness clinic specializing in bio-identical hormone replacement therapy.
Internet strategist and content developer for a 90 year old marketing services company that offers creative, services photography, pre-media, and print production for high profile businesses and government agencies.
Business strategist for an Austin based start-up in the process of patenting a proprietary software application that facilitates the wireless delivery of broadcast quality streaming video for Internet and television.
June 2007 – May 2008
Strategic Consultant / Web Production Services Manager
First ROI / BancVue
Managed Web development for a digital marketing agency serving over 400 community banks and credit unions located across the United States.
Directed a high-powered Web development team. Responsible for the design and production of numerous industry leading(1)e-commerce websites and award winning(2) microsites.
Designed and implemented end-to-end project management processes and customer facing online collaboration tools to maximize production efficiencies.
Scheduled and orchestrated all time lines and deliverables specific to: current state site reviews, future state content strategies, content matrices, information architectures, site maps, visual designs, programming activities, pay-per-click advertising campaigns, and strategic consulting services.
Established and maintained ongoing client relationships with c-level executives and bank / credit union marketing professionals.
Winner - 2007 First ROI “Leadership Award”.
(1) “Some of the most creative work I've seen in 12 years of following the space...” - Jim Bruene, NetBanker.com
(2) 2007 “Best in Class” Award for Banking – Interactive Media Council
September 2006 – May 2007
Interactive Strategist / Analyst / Solutions Designer / Account Manager
New Media Gateway.com
Developed technology solutions and Web-based enterprise marketing strategies for a premier digital technology firm whose client base includes more than 2, 200 clients worldwide and over 80% of the Fortune 1000.
Scoped, estimated, and managed project engagement specifications, requirements, and budgets.
Managed client relationships and wrote proposals for business development staff.
Developed sales and marketing content, wrote positioning statements, and managed the creation of visual branding assets for a new company product offering for the radio, television and film industry.
October 2001 – August 2006
Interactive Communications Strategist / Account Manager / Content Developer / Producer
Freelance communications strategist and account management consultant to Web development firms and high profile corporations. Responsible for developing R.O.I. driven online solutions including content development, content strategy, natural search optimization, online security, workflow, and business process automation.
Managed content strategy for the creation of a new Internet presence for a publicly traded health & wellness company. Mannatech.com.
Developed content strategy, managed the content development process, and wrote copy for a new website for NewEnergy.com, the largest supplier of commercial electricity in North America (Fortune 200.
Managed logistics and installation of new video replay equipment for the National Hockey League - 2005-2006 Season (30 cities, 2 countries, 4 technicians.
Developed comprehensive Internet strategy for Hillwood, the largest real estate development firm in Texas. Co-authored six-figure proposal, directed pursuit strategy, provided consulting services, conducted interviews with stakeholders, and wrote site specifications for alliancetexas.com and hillwood.com.
Managed research and development of written strategy and business plan to support funding for construction of a 91, 000 square foot entertainment facility (Gilley’s Dallas, Texas). Plan included comprehensive Internet presence including user experience design strategy for first iteration of website, marketing, advertising, positioning strategies, and sale of corporate sponsorships.
Served as creative director / writer for a series of television commercials for Kraft Foods. Served as creative director / for campaign to drive online direct response for Kraft Food & Family Magazine via kraftfoods.com. Wrote series of television spots promoting Kraft enhancer ”low carb” product line (A1 Steak Sauce, A1 Marinade, Miracle Whip, Kraft Mayonnaise, and Kraft Salad Dressings).
February 2000 - September 2001
Vice President Business Strategy
Rare Medium, Inc.
Responsible for business focused Internet strategy engagements for a publicly traded Internet services firm representing high profile clients including; Wyndam Hotels, Neiman Marcus, Home Interiors &
Gifts, Dallas County Community College District, Corporate Express, Forbes Magazine, and Tivo.
Co-founded “Geek Meet”, one of the largest networking organizations of technology professionals in Dallas / Fort Worth.
February 1995 - January 2000
Independent Internet Consultant / Business Strategist / Account Manager / Content Developer
Select Payment Processing, Inc. - Developed core set of strategic initiatives for company specializing in ACH based payment processing products and services. Primary area of focus included the development of online and offline marketing communication strategies and advertising content designed to promote the launch of all electronic Internet check product.
Twin Laboratories, Inc. - Orchestrated the design and implementation of corporate Intranet for one of the largest manufacturers of nutritional supplements in the USA. Coordinated the creation of employee-generated content from five operating divisions and corporate headquarters of $500 million organization with offices in New York, California, Utah, and Florida.
Weider International - Managed top-priority Internet research project for one of the nation's premier health and fitness companies and publisher of Muscle and Fitness Magazine. Advised top management on key issues specific to migration of magazine content to the Web.
Bristol Hotels & Resorts - First person hired to manage corporate Internet, Intranet, Extranet strategy and implementation for largest Holiday Inn franchise owner in the world. Managed project from inception through the first year of existence including all aspects of design, usability, and content management.
Exhibit Dynamics - Provided on-demand marketing support and proposal writing services to ten person sales staff for four divisions of company specializing in the design, fabrication, shipping, and installation of communications environments.
- Education -
BS in Journalism - William Allen White School of Journalism and Public Information at the University of Kansas
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