Executive Sales Manager

Bradley L. Pervell

***** ****** **

Colorado Springs, CO 80908

y36wo4@r.postjobfree.com Cell 714-***-****

Objective:

To continue to be a part of a world leading, aggressive sales and marketing organization. I'd like to offer my knowledge and background in supermarket and perishable product sales to your sales and marketing organization.

Summary of Qualifications:

• 25+ years in Dry and Perishable Food Sales

• (Frozen Grocery, Dairy, Deli and Bakery) Desserts, Ice Cream, Yogurt, Deli Meat, Deli Cheeses, Breads, Snacks

• Strong leadership and communication skills

• Full understanding of profit and loss statements

• Consistently delivered on sales goals while increasing profitability

• Increased depth and breadth of product distribution in key national and regional accounts

• Have demonstrated the ability to open new channels of business and streamline these channels from a manufactures’ perspective and a retailers’ perspective

• Developed the ability to build an Entrepreneurial Business Culture within an Organization

• Demonstrated the ability to work well with “internal customers” (marketing, finance, etc) as well as “external customers” (brokers & direct and indirect customers & end users)

• Knowledge and ability to develop sales plans/forecasts in a timely and an accurate manner

• Proficient in but not limited to the following computer programs – Word; Excel; Powerpoint: Outlook

• Knowledgeable in the creation of and the implementation of HACCP programs and perishable food safety

Professional Experience:

Special Markets, Inc; Virginia Beach, VA

Vice President of Deli/Bakery Retail Operations 2007 – 2009

• Streamlined distribution channels

• Lowered cost by over 2% or $4 million in wholesale dollars

• Returned bakery department to profitability +$250,000

• Developed concise & effective marketing programs, maximizing trade dollars

• Increased companies overall gross margin by 6% and sales by 7.75%

• Planned and successfully introduced new ice cream cakes to all locations

• Secured contract extension from DeCA (US Military Commissary Agency)

• Received presentations from direct sales representatives, distributors, and brokers

Responsible for –

• $25 million in sales

• Profits, Costs, Labor, Purchasing, Inventory of company

• Product selection & category management

• Sub Contractors (Fresh Sushi Chefs, Krispy Kreme Donuts, etc)

• 350+ employees

• Developed a self-funding store bonus program for store managers

• Constant review and evaluation of business processes in back office & stores

• Initiated an expense reduction plan for the field regional managers

• Successfully introduced new operational procedures

 New inventory dates

 New coupon promotional programs

 Developed store specific “self-adjusting” order/inventory guides to simplify ordering and inventory control

Jon Donaire Desserts; Santa Fe Springs, CA

National Account Manager 2001 – 2007

• Increase sales to $17.4 million from $6 million

• Managed 11 brokers (in-store bakery and frozen retail)

o Focused brokers on profitable sales & large accounts

• Successfully developed and introduced nationally private ice cream cakes (4 skus) for Albertsons

• Successfully developed and introduced a National Direct Store Delivery network for ice cream cake delivery for Albertsons and Safeway

o Managed 15 DSD accounts

o Sales increased first year by 40%

• Increased Albertson sales from $4.9 million to $7.1 million

o Accomplished by successful introduction of –

 Private Label Tropical Fruit Cheesecakes & Ice Cream Cakes

 Cheesecake Party platters

 Twin slice pack cheesecakes using a custom made freezer “inside the glass” shelf

• Grew Dawn Food Products to over $1 million in annual sales

• Initiated the introduction of the Jon Donaire Branded items into the east coast in such customers as - Winn Dixie, Giant Foods, Pathmark, Kings

Kellogg’s USA; Battle Creek, MI

Senior Broker Manager – Western United States 1997 – 2001

New Business Development – In-Store Bakery

• Initiated the In-Store Bakery sales channel of Kellogg’s USA

• Built channel to a $5.5 million market based on one item - the Rice Krispie Treat Sheet

• Managed 14 brokers (21 offices) in 26 states

• Introduced a breakfast kiosk program in Winn Dixie Supermarkets

• Successfully introduced a Kosher Rice Krispie Treat Sheet for kosher bakeries

o Initiated negotiations between Rabbinical organization(s), manufacturing, marketing, and, management to establish Kosher status for product line

• Introduced single serve items to Houston Harvest Gift Company (Co-packer of holiday gift baskets)

• Developed a direct store delivery network for convenience stores

• Initiated the development of the Snack-a-Long meal solution product for the in-store deli

• Managed two Kellogg’s Broker Sales Managers

• Responsible for sales plan development, AOP, and budgets

Van den Bergh Foods (purchased Pennant Products in 1993); Lisle, IL

Division Sales Manager – Western United States 1987 – 1996

• Responsible for Sales ($14 million) and Marketing for 13 Western States

• Managed one (1) VdBF’s Territory Manager and two (2) VdBF’s Bakery Technical Advisors

• Managed eight (8) food brokers

• Initiated the introduction of In-Store Bakery frozen items to the west coast

• Controlled and managed inventory/volume projections for 500+ frozen skus for Western States

• Featured speaker at 1995 IDDBA Convention in san Jose, CA

Pennant Products; Rochester, NY

Territory Sales Manager - Southeast

• Sales responsibility for in-store bakery channel in the Southeast

• First to introduce mixes to Winn Dixie

• First to sell Publix an “outside” produced frozen bakery item – the croissant donut

• Fully trained in the production of donuts (mix & frozen), cakes (mix & bases), puff pastry dough, danish dough, cookies, bread, muffins, and thaw & sell items

Carnation Co.; Wiesbaden, West Germany

Senior Territory Manager 1979 – 1987

• Initiated Carnation Company’s European Military Channel direct sales force and successfully transitioned the operation from a broker network

• Responsible for U.S. Army – Europe Commissary Headquarters and U.S. Air Force Region offices

• Successfully introduced 75 new skus into the European military market (total availability 93skus

• Introduced fresh dairy products to U.S. commissaries produced by Carnation’s European Company – Fresh milk & yogurt products

 Successfully negotiated branded and non-branded contracts

Carnation Co.; Jacksonville, FL

Territory Manager

• Responsible for sales and merchandising of Carnation products in the North Florida and South Georgia market

• Headquarter calls included Winn Dixie, US Navy, United Grocers, and Daylight Grocery Co.

Education: Class of 1979

Bachelor of Science Degree – Major(s) Marketing and Management

Jacksonville University

Jacksonville, FL

Personal:

Member of –

Retail Bakers of America

IDDBA

Southeastern Retail Bakers Association

American Logistics Association

References:

Available upon request

Contact this candidate