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Sales/Marketing Manager, Senior Account Executive

Coral Springs, FL, 33065
August 30, 2012

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Celia Cooper

**** ** ***** ***, ***** springs Fl, 33065


Goal oriented, consistent and extremely proactive sales professional. Proven ability to lead, outperform expectations and increase revenue in a down economy. Demonstrated skill in adapting to the ever changing market by spotting trends and creating sales opportunities that get results! Inspired by setting sales precedents and by developing valuable and profitable client-firm relationships.


President/Senior account Executive, Wicked Hustle, LLc, WEST Palm BEACH June 2011- Present

Provide sales and marketing consultation for small to medium sized businesses.

Perform media buys for Internet, TV, Radio, Print that bring results and ensure cost-effectiveness.

Sponsorship sales for local grassroots events.

Create Marketing plans

Build sales departments, attract and interview new candidates, create sales presentations and sales packages.

Copy writing and content creation for Facebook, Twitter etc;

Prospect and network for new business

Manage budgets and projections.

Local sales Manager/Senior account Executive, CBS RADIO, WEST Palm BEACH March 2002-June 2011

Increased sales revenue for stations and websites by 44% in a 3 month period.

Train, led and inspired WMBX, WNEW radio sales staff to exceed sales goals.

Leverage large media sales through creative on-line / on-air promotion, advertising and customized special events and event sponsorships.

Service agency and prospected direct accounts to provide valuable client recommendations while increasing account size, through: digital assets, added value proposals/event sponsorship sales.

Target new business, create effective marketing proposals and create revenue.

Managed station sales budgets and achieve target goals.

Created innovative, lucrative sales programs that leverage the power of market research, radio and available assets to generate effect results for clients.

Created sales programs and incentives to exceed sales goals.

Promotion Director, NuFF ENTERTAINMENT, Toronto, Canada MAy 2000 - MArch 2002

Development of national / regional sales, marketing and promotional strategies for all major label releases.

Prospect and cultivate cross-promotional opportunities.

Oversee the execution of national retail marketing / promotional initiatives.

Manage Marketing/Promotional budgets.

Supervise production and distribution of promotional materials.

Media buying for print, television, and radio.

Plan artist appearances and special events.

Direct promotional street team and marketing staff.

Marketing Manager, Sam THE RECORD MAN, Toronto, Canada July 1998 - May 2000

Direct marketing efforts in all issues relating to retail marketing.

Build strategic marketing campaigns for various regions in the retail chain.

Oversee and plan all in-store appearances.

Produce corporate communication / literature (i.e. memorandums, reports, newsletters, proposals, ad copy, press releases)

Manage budget for co-op advertising, general advertising and marketing budgets for year end reviews and on going analysis.


University of Windsor Bachelor of Arts, Communication Studies


Advanced level skills in: TAPSCAN, Media Audit, MAPMAKER, QUALITAP, MAC, Numbers, Pages, PhotoShop Excel, Powerpoint, Word, Access,MS Project,MS Publisher, Social Media Management, FaceBook, Twitter and all Windows versions.


Excellent referrals available upon request.

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