Sales Manager

CHRIS STROMBERG

*** ****** ****** • Petaluma, California 94954

707-***-**** • Email: ***********@*******.***

SALES & MARKETING PROFESSIONAL

Sales Manager ~ Regional Sales Manager ~ Account Executive ~ Business Development Manager

Dynamic, results-driven sales management professional with an 18 year record of achievement and demonstrated success driving sales growth in the building materials industry; recently produced top line sales growth of $1.7 million in 2011. Proven sales manager who provides critical leadership to the corporation and executive team. Adept at driving revenue growth and improving sales-territory performance. Demonstrated ability to learn and teach new concepts, easily adapt to change and manage multiple simultaneous tasks. Effective relationship builder and leader who understands the necessity to develop and gain the loyalty of clients and vendors.

CORE COMPETENCIES

• Sales Methodology • Training and Mentoring • Consultative Sales

• Strategic Planning • Budgeting & Forecasting • Customer Relationships

• Customer Retention • Team Building • Solution Selling Strategies

SELECTED ACHIEVEMENTS

• Cultivated and developed new business accounts with general contractors throughout Northern California.

• Liaised with design engineers and governmental agencies to ensure exact specifications for project bids.

• Constructed an extensive list of industry contacts over the course of 18 years in the construction industry.

• Obtained superior product knowledge of precast utility vaults/manholes, reinforced box culverts as well as water and wastewater precast structures.

• Boosted regional sales through creation and implementation of comprehensive client outreach initiatives.

• Forged long-standing business relationships with key decision makers in the construction industry and leveraged those contacts to expand market share.

• Utilized expert concrete technical knowledge to increase sales and assist clients to resolve technical product issues.

• Utilized project management methodologies to guarantee on-time and on or under budget project completions.

• Honored with the U.S. Concrete Horizon Sales Award as the top sales newcomer in 2002.

PROFESSIONAL SUMMARY

Orchestrated the sales of all custom precast concrete building materials in the Northern California region. Charged with sales management and administrative duties of a defined geographic territory. Oversaw all sales and business development functions for territory. Responsible for developing and implementing sales and marketing policies and procedures. Cultivated relationships with large key accounts. Analyzed personal sales data to pinpoint areas of strengths and weaknesses. Created annual territorial budget and sales forecasts. Fostered a team environment and built a sense of ownership amongst all sales cycle stakeholders. Gained expert knowledge of precast concrete structures and applications. Created novel and custom concrete structures for customer projects. Developed comprehensive marketing plan to attract and garner business from general contractors to ensure corporate sales objectives were surpassed.

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CHRIS STROMBERG • ***********@*******.*** • PAGE TWO

Metal Fabrication Company, Northern California 2011-Present

Local manufacturer of custom metal fabrications servicing general utility companies and the

construction industry. Largest provider of standard PG&E and AT&T hatches in Northern California

with annual sales of $14 million.

Regional Sales Manager

• Oversee and direct account management for PG&E, SMUD, L.A. Water and Colorado Springs Utilities.

• Identify, track and generate cost proposals for all construction projects requiring custom metal fabrications.

• Work closely with city and local agencies to develop new product lines.

• Developed a market outreach program within the engineering community to increase product awareness.

• Responsible for all direct hatch sales to local precast companies throughout the region.

U.S. CONCRETE PRECAST GROUP, INC. Pleasanton, California 2001-2011

One of the leading national providers of ready-mix concrete, precast and green concrete solutions

for the construction industry. U.S. Concrete Precast is a division of US Concrete Inc., a corporation

that produced annual sales of $456 million in 2010.

Senior Sales Territory Manager

• Developed and implemented aggressive sales plan for all custom precast structures resulting in top line sales revenue of 1.7 million in 2011.

• In 2010, successfully launched and managed a new product line for stormwater applications that resulted in sales revenue of $650,000 with an average gross margin of 35%.

• Developed and trained an inside sales group to increase overall productivity by creating a new sales quote program.

• Worked with Operations and Engineering Services to streamline the production process resulting in a 15-20% reduction in labor hours and material cost for standard structures. Net result produced increased gross margin contributions to overall product line.

• Worked closely with upper management to produce an annual sales budget that met or exceeded corporate EBITA guidelines.

QUIKSET/ASSOCIATED CONCRETE PRODUCTS, Livermore, California 1997-2001

Regional provider of precast and ready-mix concrete solutions for the Northern California

construction market with an emphasis on the dry utility market. Major accounts included PG&E,

AT&T, SBC and Verizon.

Northern California Sales Manager

• Directly responsible for all precast dry utility sales to electrical contractors in the Northern California market. Met or exceeded annual sales quotas by an average of 20-30% each year.

• Actively worked with local engineers and specifiers to increase product awareness and gain additional market share.

• Responsible for attending trade shows and industry functions to influence key decision makers in the contracting community.

• Introduced and managed a series of contractor awareness programs to increase company visibility and product demos.

FIBERGLASS REPRESENTATIVES, Novato, California 1994-1997

Local provider of fiberglass reinforced products to various industrial facilities across the region.

Specialized in the production of FRP grating systems and chemical storage tanks along with other

custom applications.

Territory Sales Manager

• Responsible for developing and implementing a sales activity program (SAP) to generate new leads and business opportunities.

• Increased FRP tank sales by 15% within one year period from 1995-1996.

• Created new product prototypes and introduced a new FRP safety grating product utilized by metal coating facilities that resulted in an additional $850,000 in top line sales in 1996.

• Met or exceeded EBITA standards by an average of 5-8% annually.

Previous experience included Staff Scientist with Baseline Environmental, Field Services Supervisor at Kennedy/Jenks Consultants as well as Project I.D. Coordinator for the Law Office of Jack K. Clapper. Details on request.

PROFESSIONAL AFFILIATION

Active Member, Associated General Contractors of California (AGC)

Active Member, Engineering Utility Contractors Association (EUCA)

Active Member, Engineering Contractors Association (ECA)

Active Member, North Coast Builders Exchange (NCBE)

EDUCATION

Bachelor of Arts – Biological Sciences

University of California at Davis, Davis, California

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