Human Services

Latoria Rowell

Summary of Qualifications

Results driven business professional with a sociological background in research methodology and strategic planning

• Conduct sociological research methods to find the best resources and implement plans that would be most beneficial

to the client

• Complete and oversee a variety of professional assignments designed to meet intended goals

• Provide planning and management services in a fast paced and demanding environment

•Analytical thinker with inductive and deductive reasoning skills

•Able to conduct and interpret quantitative and qualitative analysis

•Excellent communication skills and comfortable speaking in public

•Fast learner with the ability to adapt well in any environment

•Attentiona for detail and organizational skills

•Able to be compassionate to the needs of others

•Professional with an approachable attitude

•Highly self-motivated, driven, and creative

Professional Experience

GM Planworks, Detroit, MI 2/2007 – 11/2008

Media Planner – Chevy, Cadillac, Hummer

• Provided competitive multi-media planning for General Motors which included TV, radio, print,

digital, and outdoor billboard advertising

• Developed, implemented, and managed 12 regional markets totaling $6 million dollars annually

that would increase revenue, conquest new shoppers, and increase brand exposure

• Conducted and applied competitive data research to planning models that would progressively

align client goals and resources with intended results

• Fostered new business relationships that would help increase growth and stability for all partners

• Responsible for monthly audits to ensure that planning requests were accurate and to reduce debt

where appropriate

University of Michigan, Ann Arbor, MI 2/2002 – 2/2007

Desktop Support Specialist

• Provided computer technical support to 250+ staff and students maintaining network and server

connectivity, assistance with hardware and software installation, and user data back-up

• Set up on-site and off-site offices with new and refurbished computers and managed HR personnel

database

Education

University of Michigan, Ann Arbor, MI April 2006

Bachelor of Arts, Sociology

Sub-concentration: Law, Criminology, and Deviance

Computer Skills

Proficient with Mac and PC computers; Knowledgeable with Microsoft Office Word, Excel, Publisher, Access, PowerPoint, and SPSS statistical data

Additional: Media Basics Training Certificate

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