CHERYL MCKENNA
** ******** ***** ~ Williamsville, New York 14221
Home: 716-***-**** ~ Cell: 716-***-**** ~ Email: ****************@***.***
SENIOR MEDICAL SALES PROFESSIONAL
Account Manager ▪ Consistent Closer ▪ Relationship Builder ▪ New Business Developer
Award-winning, self-directed sales representative with a proven track record of success driving organic growth by developing and executing sales plans. Fast learner, quickly gaining necessary medical knowledge to promote new product features and benefits. Creative marketer who surpasses sales goals. Focused individual, skilled in superior customer care, resolving client concerns, and identifying business opportunities. Career highlights include:
Over a decade of relationship building and networking within OB/GYN specialty.
Solely responsible for own territory and successes; NEVER worked in POD structure.
10+ years’ cold calling experience, with proven history in copy and fax machine sales.
Trainer, coach, and mentor, educating representatives on methods to improve results.
Recognized for persistent prospecting, diligent territory development, and lucrative new product launches.
PROFESSIONAL EXPERIENCE
inVentiv Health, Somerset, New Jersey 2008 – Present
Hospital Representative (2009 – Present)
Johnson & Johnson, Buffalo, New York
Present clinical studies to physicians and residents in hospitals across Western New York territory, promoting use of Tylenol, Children’s Tylenol, and Motrin. Responsible for 12 hospitals, focusing on teaching institutions. Gain solid experience in hospital settings.
• Skillfully leverage new findings of clinical studies, educating staff regarding safety and efficacy of Tylenol products.
• Work with Pharmacy Purchasing Departments to bring new items on formularies.
Pharmaceutical Sales Representative (2008 – 2009)
inVentiv Health, Cumberland Pharmaceuticals, Buffalo, New York
Promote Kristalose to gastroenterologists, pediatricians, and internal medicine and primary care physicians. Manage 250 accounts across New York State.
• Exceeded first month’s goal and boosted market share by 20% within two months.
Warner Chilcott, Inc., Buffalo, New York 1998 – 2007
Pharmaceutical Sales Representative for a leading specialty company focused on the development, manufacturing, marketing, and sales of women’s healthcare and dermatology prescription products.
Managed client base of 179 obstetrics / gynecological practices. Developed new business by capitalizing on networking opportunities. Worked closely with doctors, physician assistants, nurses, triage nurses, and support staff, providing complex information regarding products’ features and benefits. Educated clients on current media and HMO issues. Product specialties: Loestrin 24, Estrostep, Ovcon 35, Femring, Estrace Cream, Natafort, Imdur, and Doryx.
Rankings: #5 in 2004 and 2006, #2 in 2002 and 2003; #8 in 2001, #14 in 2000, #17 in 1999, and #9 in 1998 (out of a sales force of up to 302).
Successfully managed 250+ accounts, calling on OB/GYNs, cardiologists, urologists, dermatologists, infertility specialists, and internal medical physicians.
CHERYL MCKENNA Home: 716-***-**** Page Two
Warner Chilcott, Inc., Selected Accomplishments:
• Recognized with the Certificate of Achievement in 2003 and 2005.
• Launched a new territory, and created a reference manual that maximized efficiency, which enabled efficient scheduling.
• Effectively managed budgets of up to $20,000 per month.
• Employed creative marketing techniques, such as providing coupons, which encouraged physicians to prescribe target products, while also saving money for patients.
• Promoted to trainer position, coaching and mentoring new and existing representatives throughout the Eastern United States one-on-one, and in the classroom. Analyzed calls, determined areas of weakness, and proactively educated on methods of improvement.
• Coordinated and executed numerous programs and special events that presented product information to physicians, including arranging speakers, programming, and dinners.
• Addressed, communicated, and resolved discrepancies in the volume of written prescriptions by physicians, pinpointing and creating solutions that achieved goals.
Rosina Food Products, Buffalo, New York 1994 – 1998
Regional Sales Manager for a mid-sized business specializing in manufacturing Italian frozen foods.
Drove sales and managed accounts for a base of 16 distributorships. Maintained sales reports and journals. Created and implemented comprehensive marketing plans, incorporating techniques targeting operators, such as Subway, Marriott Food Service, and pizzerias.
• Generated $5+ million in annual sales through the identification of new markets, and consistently exceeded set quotas by up to 25%.
• Nurtured strategic partnerships with distributors, maximizing sales and retention.
Otis Spunkmeyer, Inc., Buffalo, New York 1991 – 1994
Outside Sales Representative for an international leader in bakery products.
Developed 35+ new accounts monthly. Trained sales representatives in cold calling.
• Awarded quarterly bonuses and incentive trips in recognition of top sales performance and for consistently surpassing quotas.
• Built new, lucrative relationships with key players and account managers.
***Kex/CopySource, Outside Sales Representative: Worked full-time to fund higher education— sold copy and fax machines.
EDUCATION
Houghton College, West Seneca, New York
Bachelor of Science in Management 2009
State University of New York College at Buffalo, Buffalo, New York
Bachelor of Science in Business Management, 1991
Bryant & Stratton Business Institute, Buffalo, New York
Associates of Occupational Science in Fashion Merchandising Management, 1989
COMPUTER SKILLS
Microsoft Office Suite, (Outlook, Word, Excel, Access, and PowerPoint), Internet navigation