Media/Advertising/Marketing Management

MARKETING AND ADVERTISING

Marketing and Promotions Management - Public and Media Relations - Product and Business Development - Media Buying - Sales Management - Brand Strategy

PROFILE

Highly professional, creative out of the box thinker, multi-tasking executive with over 10 years of leadership skills gained through experience in marketing, public communication, media, advertising, and project management. Possess comprehensive client relations, marketing affairs, and related public and private sector liaison experience with multiple achievements; able to generate leads through traditional and non-traditional media platforms. Familiar in providing sales, operations, marketing, and business development support to the media industry, combined with the ability to effectively coordinate before highly educated groups and employees of an organization in the marketing and consulting field within the media industry.

- Self-starter, confident, energetic, positive, focused, proactive, resourceful, and possesses a "can do" attitude; work independently and coordinate effectively with creative, technical and client services teams with ability to work long hours under pressure, stress, and deadlines

- Knowledgeable in marketing brand awareness through all media platforms including print, online, radio, TV, and direct mail in order to increase overall brand sales utilizing superior knowledge of media planning, negotiation, implementation and performance analysis

- Possess strong working relationship with various media platforms and companies in over 50 markets throughout the country including New York, New Jersey, Boston, Philadelphia, Baltimore, Phoenix, San Francisco, Cleveland, Denver, Seattle, and Salt Lake City to companies including Clear Channel, CBS Radio, Cox Radio and TV, Bonneville, Citadel, Greater Media, Comcast Spotlight, Rainbow Media, and Time Warner and numerous CBS, NBC, ABC, and FOX affiliates

CORE COMPETENCIES

MARKETING

- Administer and coordinate daily operational business aspects of own marketing/consulting firm whose main client is ACT, a nationally recognized, private, non-academic avocational program for children and teens dedicated to help students in mastering critical artistic and business skills necessary in today’s competitive entertainment industry

- Developed education in on-camera performance, self-development and confidence building, along with interview techniques aimed to help interested young talents pursue a career in the industry

- Established about 15 school locations throughout the United States managing media buys, generating leads, booking appointments, assisting on auditions, and sales in two to three markets a week

- Performed marketing and consulting services for JRP, a model and acting company based in San Francisco, California; managed the Booking Department, assisted the media buyer with all media buys, facilitated auditions, and supported with sales, ultimately increasing the companies Gross Revenue from $150,000 per month to $800,000 per month in just over a year

ADVERTISING

- Administered lead generation for the school through media buys on radio and television as well as distributed direct mail postcards in order to generate leads through direct response advertising

- Created, produced, and edited commercial copy for radio and assisted Comcast Spotlight with writing and production of TV commercials

- Generated a creative Direct Mail card that increased Direct Response for audition utilizing various lead sources from magazines that catered to specific Demo and amplified leads mailing through detailed listing of key qualifications; earned increased in direct response from 1% to 4%

- Directed the Promotions Director to collect leads through promotion fairs, festivals, concerts, and malls; coordinated with the Booking Department to ensure sufficient number of appointments for auditions through inbound/outbound calls and advertising

- Earned $250,000 sales monthly within the first three months, $600,000 sales monthly during the first year and escalated to $1 million monthly plus in gross revenue in the second year

PROFESSIONAL CAREER HISTORY

Owner / Marketing Consultant - ANDREKOPOULOS, INC., 2006-Present

On-Premise Marketing Director - MARLBORO BRANDS, SAN FRANCISCO, CA

On-Premise Marketing Director - J&B SCOTCH WHISKEY, MADISON, WI / SAN DIEGO, CA

On-Premise Marketing Director - MILLER BREWING COMPANY, MILWAUKEE, WI / MADISON, WI

On Air Talent / Promotions Director - MILWAUKEE, WI

EDUCATION

DOUBLE MAJOR IN THEATRE AND COMMUNICATION STUDIES,

University of Wisconsin-La Crosse, La Crosse, WI

TECHNICAL SKILLS

Proficient in Microsoft Office Applications

Ableton Live 7 and 8, Acid Pro 6, Sound Forge, Pro Tools, Reason, Prairie Fire Biz Edition

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