Marketing Management

Mark D. Kelleher

Professional Summary

Marketing professional with client and agency experience in all facets of marketing, advertising and promotions within various industries and organizational levels.

Education

The Claremont Graduate University, Claremont, CA - MBA in Marketing Management (with Honors)

Santa Clara University, Santa Clara, CA - Bachelor of Science in Commerce, Marketing

Project Experience

Marketing Strategy

Developed annual marketing plans that included competitive research and analysis, strategy and tactics, campaign execution, and post-mortem analysis.

Search and Social Media

Consulting assignments to provide strategic planning and execution to increase online lead generation and organic search engine rankings through a combination of Facebook and other social media profiles, customized content delivery, branded and non-branded micro-sites, press releases, and SEO / SEM tactics.

Branding and Positioning

Consulting assignment to develop corporate messaging and value propositions through a series of executive workshops, internal and external surveys, and competitive reviews. New corporate branding was then visually presented through brand icons, websites, collateral, tradeshow properties, and internal documents.

Digital Account Management

Project-managed several online strategy initiatives that included development, execution, ongoing support and follow-up. Integrated various online elements: E-Commerce websites, email campaigns, SEO/SEM tactics, and interactive demos. Managed internal resources and external agencies and marketing partners.

Marketing Communications

Provided integrated approach for delivery of brand message through consistent style, tone and content for all customer-facing communication pieces including websites, mobile Apps, print, collateral, POP, DVDs, infomercials, lead campaigns, online and broadcast advertising media, annual reports, and presentations.

Website Development

Designed, provided copywriting, and managed internal and external resources to scope, build, deliver and market multiple websites as part of an overall integrated marketing communications strategy.

Lead Campaign Management

Performed online and traditional campaign management to fill sales funnel with qualified prospects.

Events and Promotions

Managed tradeshows, sporting events, speaking engagements, press reviews, training seminars, company meetings, and corporate sponsorships within multiple industries.

Other Marketing Support Services

Also experienced in research, surveys, telemarketing, inside sales management, photo shoots, contract negotiations, new product development, dealer training, public relations, media planning, and budget control.

Employers

one80 Consultants, LLC – Owner and Marketing Consultant

Jacuzzi Hot Tubs – Marketing Director

Auto-Graphics – Marketing Director

Kelleher Consulting – Principal and Marketing Consultant

Lassoo Interactive Agency – Client Services Manger

Nissan Motor Corporation / Infiniti – E-Commerce Marketing Manager; marketing management positions

Industry Experience

Telecommunications, Automotive, Aerospace and Defense, Consumer Goods, Technology, Software, Recreational Vehicles, Retail, Higher Education

12400 Cypress Ave #5, Chino, CA 91710 | 909-***-**** | ****@****************.***

www.one80Consultants.com | www.linkedin.com/in/markdkelleher

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