Marketing Executive

FRANCOIS WOLF

SUMMARY Successful marketing executive with 15 years of experience developing and implementing effective marketing strategies for technology products in start-ups and large organizations.

EXPERIENCE DIRECTOR OF MARKETING

BOXX TECHNOLOGIES, Inc., Austin, Texas (Jul 2005 – Jan 2009)

High-performance computing solutions for advanced digital content creation (DCC) and data visualization.

• Member of the Executive Team - reporting to the CEO:

 Participated in all corporate decision-making in a start-up environment;

 Instrumental in growing revenue from $16 to $20million/year

 Maximized the ROI of a $1M marketing budget through actionable metrics;

 Shaped strategy formulation with advanced analytical tools, market and customer knowledge;

 Introduced a market-centric view in all strategic choices and initiatives;

 Influenced other functions to strengthen the Brand in all critical programs;

 Harmonized Marketing strategy with all other corporate functions;

• Business model transformation from an opportunity-driven to a market-driven model:

 Spearheaded an initiative to transition away from a custom engineering model

to an agile, market-driven innovation model;

 Influenced Engineering to design products that help customers achieve “desired outcomes”.

• Built a complete Marketing team in a start-up environment:

 Defined positions, recruited, trained, and coached the marketing team;

 Positions included: graphics/web, copywriter, lead gen., adv. & trade shows, Prod. Mgr.

• Focused the BOXX Brand on verticals with highest revenue potential:

 Defined effective market segmentation to target customer groups by specialized usage model;

 Develop a go-to-market strategy for verticals with similar pain points;

 Managed people/processes/technology/budget to implement strategy;

 Continuously grew vertical market knowledge through customer intimacy programs.

• Promoted higher profitability through effective Product Management processes:

 Initiated the Product Management function at BOXX;

 Established a formal product launch and product sustaining process for entire product line;

 Defined new products and roadmaps in conjunction with V.P. of Engineering;

 Consistently shifted to higher ASPs through a higher value product mix;

 Supervised creation of effective Sales training tools to support product launches;

 Designed an interactive database (OLAP) for quantitative product analysis.

• Created a Lead Generation process that eliminated cold calling by Sales:

 Proven ability to structure superior demand generation programs to drive revenue growth;

 Managed multi-channel lead generation programs through: email offers, eNewsletters, Web banners, event marketing, database marketing, presence on online communities

 Designed and supervised Acquisition and Retention programs in closed-loop with Sales;

 Implemented lead nurturing and lead scoring process;

 Created conversion metrics to monitor and report on lead generation ROI.

• Leveraged partners’ marketing resources with active co-marketing programs:

 Worked with all PC ecosystem partners to maximize results of the Marketing budget;

 Coordinated marketing activities with technology partners’ roadmaps’ and programs;

 Maximized the ROI of Advertising and demand generation by leveraging MDF/BDF budget;

 Performed SEO through effective link building with large partners

 Partners include: Intel, AMD, NVIDIA, PNY, ATI, Microsoft, Autodesk.

(FRANCOIS WOLF, Marketing Executive , resume continued)

• Propagated unique value proposition through targeted Public Relations:

 Set PR objectives, budget, and top line positioning for Communications/PR firm;

 Managed PR firm to disseminate the unique value proposition in target markets;

 Articulated “Thought Leadership” for DCC pros; Drove alignment with Core Values;

EXPERIENCE PRESIDENT

High Privacy Networks Inc., Austin, Texas (Feb 2005 – Jul 2005)

Proprietary web-based technologies for ensuring confidentiality of medical records (HIPAA)

• Sharpened company positioning to prepare for acquisition

Re-engineered core messaging; restructured and updated the Web site;

• Supported acquisition process by Revolution Health

Negotiation support, acquisition contract review

WORLDWIDE PRODUCT MANAGER – DELL PRECISION WORKSTATIONS

DELL, Inc., Round Rock, Texas (Oct 2003 – Jan 2005)

• Product Management: Responsible for managing the Dual-Processor Minitower Workstation category with annual revenue of $450 million/year.

• Worldwide New Product Launch: Launched the Dell Precision 670, new high-end DP workstation; crafted product positioning for internal & external customers: produced all Marcom & press materials, sales force training, online presence; launched product evaluation program; drove focus into regional teams to profitably transition the customer base to the new platform;

• Product P & L Management: Deliver weekly analysis of financial metrics, across all customer segments, worldwide for the DP Workstation category.; Drive weekly actions into LOB Brand Managers & regional Product Line Managers worldwide to deliver on quarterly revenue and margin targets. Develop 3-year sales & financial targets for the two CPU Minitower workstation;

• New Market Development: Oil & Gas Vertical. Delivered analysis of the opportunity and estimate of resources required to increase market share: market sizing, competitive landscape analysis, scenario analysis, revenue and ROI estimates, go-to-market plan, partnering opportunities;

• Cross-Functional Teaming & Collaboration: Engaged Quality, Engineering, Supply Chain Management, Product Support, Peripherals; also engaged OS, electrical, and mechanical engineering on daily basis to enhance the product and ensure a superior Customer Experience.

DIRECTOR OF MARKETING

Triton Imaging Inc., Watsonville, California (Feb 1999 – Nov 2002)

Leader in design of integrated systems and software tools for digital mapping used in: Oil & Gas Exploration, Civil Engineering, Oceanic Cable-Laying, and Defense.

• Product Management for Engineering Software & Integration Engineering Services: Managed complete lifecycle for a line of 13 products from concept to end-of-life; spearheaded the roll-out of a new integrated mapping system; translated clients’ challenges into product requirements for project managers and development engineers to initiate the development of innovative solutions.

• Brand Re-Engineering: Re-positioned the Triton brand as a worldwide reference for digital mapping with a coherent product strategy following a merger with a foreign competitor. Lead the outbound marketing team to design collateral that communicated leadership in digital mapping.

• Customer Retention/Acquisition/Development: Responsible for the Far East & Latin America Sales & Marketing; managed and developed the international sales representatives network; organized

• User’s Meetings and Distributor’s seminars: managed presence at all trade shows worldwide; performed sales presentations, system demonstrations and lead road shows in 12+ countries/year.

DIRECTOR OF MARKETING

L3 Communications/SeaBeam Instruments, Inc., E. Walpole, Massachusetts (Jun 1997 – Jan 1999)

L3/SBI develops large-scale digital seafloor mapping systems for Oil & Gas exploration and Defense

• Personally achieved $9 million in sales of integrated systems and software packages;

• Supervised two international Sales & Service branches: Houston and Tokyo.

• Increased market penetration in the key Japanese market;

• Prepared key proposals for US and foreign government customers;

• Managed a strategic alliance with AlliedSignal Elac Nautik (Germany);

INTERNATIONAL MARKETING MANAGER

• Channel Technologies Group/SeaBeam Instruments, Inc., E. Walpole, Mass. (Jun. 94 – Jun. 97)

• Executed a marketing plan for UNIX-based engineering software used for processing digital mapping data

• Developed and managed a worldwide network of agents and distributors;

• Designed networked solutions for digital map data acquisition & processing, storage systems;

• Delivered product and company presentations to customers around the world (45+ countries);

• Secured EXIMBANK financing for system exports to Asia.

MARKETING MANAGER

• Japan Machine Tools, Houston, Texas (Apr 1993 – Jun 1994)

• Managed sales of computer numerically controlled (CNC) machine tool systems.

EDUCATION MASTER OF BUSINESS ADMINISTRATION in International Management

American Graduate School of Global Management, Thunderbird, Glendale, Arizona

Dual-track: Finance and Marketing

BACHELOR OF BUSINESS ADMINISTRATION

University of Texas at Austin

INSTITUT D'ETUDES POLITIQUES DE PARIS

Graduate College of Economics & Finance, Alumnus

LYCEE INTERNATIONAL DE SEVRES

Baccalaureate in Mathematics, Physics & Biology

LANGUAGES Native speaker of French and English (read, write & speak fluently)

Working Knowledge of German, Spanish, Portuguese, and Croatian (read and speak)

Basic knowledge of Russian, Japanese

HONORS Awarded Scholarship: The International Budo University, Chiba, Japan

SOFTWARE Advanced Microsoft Excel & PowerPoint skills, Mindjet, Smartdraw.

PERSONAL U.S. Permanent Resident, EC citizen

Address: 10121 Chestnut Ridge Road • Austin, Texas 78726 USA • 512-***-**** • E-mail:

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