Project Manager Marketing
Resume:
TIMOTHY R. HANSON
**** ****** **** ****, #**, Austin, Texas 78741 | Phone: 512-***-**** | ******.*******.*@*****.***
Highlights of Qualifications
• Extensive social media, public relations, marketing and corporate communications experience
• Strategic advisor to Boards of Directors, C-level and senior executives
• Key member in creating strategic marketing and social media framework
Experience
Catalyst / Campus Advantage
Senior Account Executive
Austin, Texas
April 2010 to present
• Responsible for marketing, social media, public relations and corporate communications for Campus Advantage and all properties (48-plus communities)
• Developed overall message, managed team with budget responsibilities
• Built one of the most comprehensive social media and online advertising program (SEM) in the industry - combining Facebook, Google AdWords, Search Engine optimization (SEO), online reputation management, craigslist, Pinterest, Twitter, Google Places, Yelp, YouTube and other online marketing applications
• Turned a poorly performing marketing department, into one often cited for excellence, while increasing client satisfaction and revenue by 64%
PGC Marketing
Senior Account Executive
Marketing and Public Relations
Round Rock, Texas
November 2008 to April 2010
• Responsible for marketing, public relations, and corporate communications for a diversified client base (technical services, government organizations, consumer brands, and professional services)
• Built local and national marketing and public relations programs
• Developed proactive marketing strategies
o Web sites
o Cell phone interactive strategies
o Social media
• Public relations and marketing for a variety of clients
Griffin Integrated Marketing
Seabrook, Texas
Senior Account Manager (Contract NASA Project)
July 2008 to November 2008
• Marketing and public relations surrounding NASA’s 50th anniversary
• Oversaw public relations for Korn/Ferry Energy Practice, University of Houston, Clear Lake and Space Florida
o Successful media pitching to national media, regional print, broadcast media, and targeted trade journals
o Crisis communications, media relations and message management
• Consulted for clients such as Coalition for Space Exploration, Space Florida, Korn/Ferry, University of Houston, Clear Lake, and others
Advent, Inc.
Houston, Texas
Director, Marketing and Public Relations (Contract OTC Project)
February 2008 to June 2008
• Developed and launched a spinout of Shell Labs, Swellfix, into the Western Hemisphere at premier oil services tradeshow, OTC
• Built marketing and public relations strategy
• Developed sales presentations
• Consulted for clients such as Royal Dutch Shell, Superior Energy Services, Aker Solutions, Chet Morrison, Crescent Directional Drilling, and others
Identity Marketing & Public Relations
Bingham Farms, Michigan
Director
February 2005 to February 2008
• Responsible for marketing, public relations, and investor relations for a diversified client base (energy, consumer brands, technology, telecommunications, professional services, financial services, automotive, and not-for-profit), managing a $500,000 plus book of business
• Oversaw investor relations functions for a billion dollar-plus NYSE company
• Company spokesperson and corporate communications
• Oversaw response to Hurricane Karina
• Consulted for other clients such as Dassault Systemes, Delmia, BASF, Continental, Nationwide, Champion Enterprises, and others
Lambert, Edwards & Associates
Grand Rapids, Michigan
Managing Director
February 2003 to February 2005
• Responsible for public relations, investor relations, and marketing for a diversified client base (energy, consumer brands, technology, telecommunications, professional services, financial services, automotive, and not-for-profit), managing a $600,000 plus book of business
• Reported to C-level executives and offered counsel to the boards of directors as needed
• Company spokesperson and corporate communications
• Managed the opening and closing ceremonies of the financial markets (NYSE and NASDAQ) for several clients
• Consulted for companies such News Corp., Champion Enterprises, Reliance Communications, Asset Acceptance Credit Corp., Wolverine World Wide, Krispy Kreme, and others
Internap Network Services
Seattle, Washington
Director, Investor Relations
February 2000 to February 2003
• The senior-most investor relations official, reporting to the CFO, dotted line to the President, CEO and Chairman of the Board
• Key member in creating communications for a $101 million PIPE, $43 million secondary public offering, three corporate acquisitions, delisting hearing, product launches, joint venture with NTT in Japan as well as several strategic alliances and other agreements
• Company spokesperson and corporate communications
• Manage process for targeting potential institutional shareholders, monitor stock trading activity, institutional holdings, and peer modeling
Microsoft
Redmond, Washington
Program Manager, Investor Relations
September 1997 to February 2000
• Member of group responsible for positively positioning Microsoft with the Wall Street financial analyst community
• Responsible for Microsoft’s Financial Analyst Meeting
• Project manager for all aspects of executive level conferences, including:
o Venture Capital Seminar for the Ministry of Information Industry in Beijing, China
o The U.S. visit of the Minister of Science and Technology, People’s Republic of China
o Congressional visits
The Heritage Foundation
Washington, D.C.
Donor Relations
March 1996 to June 1997
• Wrote foundation and corporate proposals marketing the Foundation’s message to current and prospective donors, analyzed donor database for donation patterns to maximize donor giving
United States Air Force
The Netherlands and Washington, D.C.
February 1992 to February 1996
• Directed worldwide secure and unclassified governmental and military communications at the Defense Information Services Agency’s (DISA) hub in Washington, D.C.
Professional Organization
• National Apartment Association
o Student Housing Committee
Education
Western Michigan University, Business and Political Science
University of Michigan, Theory and Practice of Investor Relations
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