Sales Marketing

ANDREW KRESCH

“Andrew doesn’t think out of the box. He creates his own boxes”

Kelly Morgan, VP; Scotiabank,

**** *. ******* **** ******* River FL 34429

C: 340-***-**** E: ********@*******.***

AWARD-WINNING SALES & MARKETING PRO

Roll-up-your sleeves reputation for Creating and Implementing strategic profitable plans

leveraging all weapons in the marketing arsenal.

20 years corporate and consulting experience

Business Development Corporate Branding

Public Relations Campaigns Social Media

Direct Marketing Special Events

Earned B.S. from Wharton School & MBA from Stanford

Career Highlights

• INCREASED ANNUAL SALES BY $2,700,000 AND CUT COSTS BY

$400,000 for $32,000,000 Virgin Islands retail jewelry operation.

• INCREASED NEW USVI ACCOUNTS 5.1% for global bank doing business in 50 countries.

• GENERATED $10,400,000 for American Express International Payments

38% of annual revenues.

• CONCEIVED AND PRODUCED FIRST SUPERBOWL PARADE

co-founding largest special events parade production company in US.

• LAUNCHED MANHATTAN’S PREMIER FITNESS SALON, BodyHeat Fitness. Signed up Gloria

Vanderbilt as charter member. Generated buzz in Elle and New York Magazine.

Industry Experience

FINANCIAL SERVICE CONSUMER PRODUCTS

SPORTS / EVENTS TRAVEL / LEISURE

ENTERTAINMENT JEWELRY

SENIOR MARKETING MANAGER 2007 – 2011

Scotiabank 50 countries. 14 million customers. 178 years strong.

U.S. and British Virgin Islands

• INCREASED NEW ACCOUNTS 5.1% with “Really Free Checking Account”.

Orchestrated PR gold – endorsement by Lieutenant Governor. Awarded “Best New Product

Introduction.”

• CONCEIVED “MOST PROFITABLE EVER” SALES EVENT Beat estimates by 224%.

New accounts: 88 mortgages; 55 CDs; 52 lines of credit; 51 personal loans; 45 credit cards; 153

checking; 190 savings; 22 safety deposit box.

• EXCEEDED REVENUE PROJECTIONS BY 11% with “Lot Loan” campaign leveraged realtor

e-blasts; in-bank leave-behinds; title sponsorship of real estate events.

• MEDIA COSTS SLASHED 18%: Negotiated multi-year contracts and premium placement.

• PUBLIC RELATIONS COUP: Voted “Best Bank” in VI three years in a row.

Negotiated with U.S. Mint appointment of Scotiabank (a Canadian bank) as “Official Bank” for

launch of USVI quarter.

NEW BUSINESS & CLIENT SERVICES 2006 – 2007

Creative i Group, Inc. award-winning full-service advertising agency

Palm Desert, California

• INCREASED AGENCY BILLINGS 40%: $513,000. Brought in three blue-chip accounts:

Jensen’s Finest Foods – gourmet supermarket chain; La Quinta Arts Festival – Ranked in Top 10

U.S. cultural events; The Living Desert – California’s most-acclaimed zoo/conservation center.

• Identified New Media Platforms: Launched “Niche Sales” Plan capitalizing on special-interest and

professional publications. Launched innovative media campaign targeting gay market.

• Introduced Robust Selling Channels: Implemented profitable “upsell” sales program.

DIRECTOR OF PUBLIC RELATIONS 2004-2006

PMA Advertising & Public Relations, LLC

Palm Springs, California’s premier marketing agency for multi-million dollar

real estate developer clients

• Researched, conceived and wrote all Public Relations: news releases;

cover stories; feature articles; advertorials; backgrounders.

• Leveraged press relationships negotiating favorable insertions and placement.

VOLUNTEER 2003 - 2004

Aids Foundation

Palm Springs, California

• Salesman at thrift shop raising money for Aids Foundation

• Assisted with direct marketing and fund-raising efforts

MARKETING DIRECTOR 2002 – 2003

FirstBank Virgin Islands St. Thomas, United States Virgin Islands

largest financial network in U.S. and British Virgin Islands

• GENERATE NEW BUSINESS: Created most profitable new branch launch event.

Introduced time-sensitive offers for new accounts. Captured all corporate information creating

Comprehensive data base. 58% response rate.

• LOWER MEDIA COSTS: Negotiated $66,000 in savings by locking in reduced rates with first-ever

multi-year contract. Pioneered free editorial and sponsorship of weekly financial column “Managing

Your Money”. Obtained exclusive front cover position in Sunday supplements.

• DRIVE WEB SITE INTERACTION: Increased sign-up rate for on-line banking using aggressive

campaign – newspaper, statement stuffers, in-bank brochures. Made corporate web-site more

user-friendly adding easy-to-print versions of all financial forms.

• EXPAND FOOTPRINT: Outdoor – established new selling channel – first time installation of

billboards in high traffic areas. Sales Materials – created first integrated financial services package

with interactive CD. Customer Services – developed “extended hours” campaign to publicize ease

of drive-through banking.

DIRECTOR OF MARKETING 2001-2002

Cardow Jewelers $32,000,000 tourist-driven retail company

St. Thomas, United States Virgin Islands

•: Re-BRANDED Cardow from “discount mart of the Caribbean” to “Upscale Market Leader.” Won

“BEST CORPORATE” campaign

• SALES INCREASE 9%: Created and administered profitable cruise ship Port Lecturer incentive

program. Negotiated exclusive in-taxi signage for all STT/STJ safaris.

• PROMOTION COSTS CUT $400,000: Negotiated cost-cutting contracts with three cruise line

promotion companies – OnBoard Media, PPI Group and NCL.

• MEDIA EXPENSES DOWN 12%; FREQUENCY UP 40%.: Re-negotiated video and print contracts

including securing of free editorial placement.

• VOTED #1 JEWELER: Orchestrated PR campaign including $30,000 “Red Cross 9/11

Contribution” and sponsorship of Olympic V.I. Bobsled team.

SALES AND MARKETING CONSULTANT 1999 - 2001

Hit A Six Ltd.

Barbados, West Indies

• GENERATED OVER $245,000 IN ADVERTISING REVENUES for McCann

Erickson – helped sell in Caribbean hotel website.

• WON BACK $325,000 CIBC BANKING ACCOUNT for Lee Sorenson

Advertising with dynamic multi-media presentation – overcoming agency

of record not being invited to present.

• GREW CORPORATE CONTRIBUTIONS BY 14% for Junior Achievement

Foundation – designed innovative fund raising program.

• DOUBLED ANNUAL SALES for Premier Motors –created targeted direct

marketing/promotion campaign.

NEW BUSINESS DEVELOPMENT / DIRECT MARKETING 1998 -1999

American Express Foreign Exchange Services

New York, New York

Performed so well on one month consulting project,

asked to stay on board for additional year and a half.

• Responsible for generating over $10M in International Payment revenues

accounting for 38% of annual sales.

• Brought 20 non-transacting, high-volume International Payments accounts

to the table - each with a projected annual foreign exchange volume of

$500K-$1M.

• Developed "first name" profitable business relationship with over 325

FX customers.

• Documented marketing needs of travel agency pilot partners and created

effective Sales Tool Kit. Result: foreign exchange sales increase 18%.

SENIOR COPYWRITER / PRODUCER 1995-1998

Dentsu Advertising New York NY

Clients: Canon Calculators and Copiers, Mikimoto Pearls, Nissin Cup O’Noodles

Dancer Fitzgerald Sample New York, NY

Clients: Winston, General Mills Trix, Cheerios, L’Eggs, Glass Packaging

Institute

SPECIAL EVENTS PRODUCER 1993 – 1995

Co-founder Prestige Parades & Events, LLC, largest parade

production company in U.S.

New York, New York

• Sold first Super Bowl Parade idea to NFL & Arizona Host Committee.

Largest horse drawn parade in the world raises $90,000 for local

charities.

• Produced Biggest Event in America –The Nation’s Parade – celebrating

50th Anniversary of U.S. victory in WWII • Donald Trump, Grand Marshall

• Coordinated 17 countries;5,000 marchers; vintage/modern military

equipment; B 1 fly by. 1,000,000 watch.

• Conceived and produced first UNICEF Children’s Parade. Mayor Giuliani

lends support. Floats, bands, performers and dancers from 19 countries

participate.

EDUCATION

Stanford Graduate School of Business, MBA in Marketing/Communications

Wharton School, University of Pennsylvania, BS in Economics

AWARDS

• CLIO finalist (advertising),Canon calculators

• 2 Art Director Awards (advertising), Glass Packaging Institute

• First Prize, "Cleopatra's Barge" float, Southampton, New York, Fourth

of July Parade

• First Prize, "Pac Man Fever" float, Fire Island, New York, Labor Day

Parade

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