MARIE ALQUIROS
* ****** ****, ********, ** *****
cell 713-***-**** *********@*****.***
MARKETING PROFESSIONAL PROFILE
Results-proven, entrepreneurial management professional with 7 years combined
work experience developing marketing programs and business development
initiatives that generate an increase in sales and brand recognition.
Entrepreneurial Skills/High-Impact Presentations/Team Building & Leadership/
Trade Show Production/Budget Presentation/Product Line Development and Launch
Event Management/ Collateral Production & Design
EDUCATION
Master of Business Administration
Rosemont College, Rosemont, PA
(Expected graduation Dec. 2008)
Bachelor of Arts, Communication
Cum Laude, Dean’s List, GPA 3.4/4.0
University of St. Thomas, Houston, TX, May 2005
PROFESSIONAL EXPERIENCE
Marketing & Business Development Manager, Coordinator Aug. 2000-present
Alquiros Sources & Design Inc. USA, Houston, TX
• Operation Efficiency: Planned and implemented a fit-for-purpose organizational system for a multi-national jewelry trading company. Established an Access database to monitor inventory and sales to recognize revenue. Created new policies and revised processes as needed to improve operational efficiencies.
• Business Development/Marketing Expertise: Analyzed industry trends, develop and created company web page, brochures, signs, and flyers. Created a marketing system that targeted client base development and generated a 50% increase in sales in the first year onward.
• Event/Trade Show Production: Built strategic partnership with community business and produced tradeshow participation on a monthly basis.
Marketing Specialist, Jewelry Consultant July 2006-Feb.2007
Milanj Diamonds, King of Prussia, PA
• Re-Brand, Product Launch: Spearheaded marketing and re-branding initiatives for the multi-million dollar company, which included magazine, direct mail, company website and advertisements, resulted in over 25% sales increase within one month of implementation.
• Creative Communications: Created and produced the company’s major communication and sales collateral which included sales brochures and presentation materials, promotional signage and packaging.
• Sales & Customer Relationship Management: Achieved company sales goals as a Jewelry Consultant and created lasting, repeat customer relationship program for the Bridal market segment.
Management Associate Aug. 2005- July 2006
Tiffany & Co. (Iridesse), King of Prussia, PA
• Innovative Procedure: Created a merchandise and customer service management system, which resulted in an increase in customer service flow, and communication between corporate and retail locations. Implemented new, operational procedures for new store opening in Tampa, FL.
• Sales Presentation & Staff Management: Attained up to 300% over sales plan for the region, and directed and nurtured sales staff to achieve personal sales goals and customer retention objectives.
• Marketing & Promotion: Promoted IRIDESSE brand to various businesses in the territory increasing the bridal business sales by 30%.
University of St. Thomas, Houston, Texas
Public Relations Intern Summer 2004 - Fall 2004
• Media Relations: Assisted with media relations for the UST presidential inauguration
• Creative Writer: UST Weekly newsletter and Just For You publication. Generated new stories, and interviewed faculty, staff and students for articles.
Campus Life Orientation Coordinator Summer 2003
• Public Relations & Event Management: Planned and promoted the success of multiple start-up events which included the “Organization and Club Fair” and “UST Parent Weekend” which comprised of over 35 UST clubs and organization and 20 corporations. Lead the orientation team of 20 and trained volunteers.
• Creative Media Production: Created and produced “UST Virtual Tour” and collateral for the first “UST Parent Handbook” publication, and Leadership Banquet slideshow.
LEADERSHIP POSITIONS:
University of St. Thomas
President, Vice –President, Council of Clubs 2002-2005
• Implemented member participation program, which increased student activities by 50%, club participation and quality activities. Increased club allocations by 63%.
• Generated publicity and planned events for over 35 organizations.
• Created and maintained the Council of Clubs communications which include website, new membership packets, and created a training and orientation session for council members.
Vice-President, Student Activities Board 2003-2004
• Launched the organization’s new brand and image through email, campus radio show, video kits, flyers and targeted communication to various student demographics.
• Increased membership retention by 80% and student awareness on campus.
• Successfully executed new events on campus, by mobilizing new volunteers
and generated publicity campaigns.
AWARDS/HONORS
Communication Honor Society
National Art Honor Society: Best Portfolio Award
Student Leadership: Presidential Award
Aquinas Honor Society