Sales Representative

SYED KHURRAM RASHID

**** - ******** ******, **** : 416-***-****

Mississauga, ON L5V 2H 1 Email: ********.******@*****.***

CAREER OBJECTIVE

To execute sales and marketing activities of a reputed company utilizing my entrepreneurial background and extensive B2B sales experience with developed activities in problem solving and strategic planning

Expert in Fast-Paced and Multi Tasking Environment

HIGHLIGHTS OF QUALIFICATIONS

- Over 5 years of successful track record of Industrial sales and Account management experience

- Having sales and customer service experience in a big box Consumer Electronics retail environment having good product knowledge, FMCG - Printing and Packaging Industry Specialty Chemicals Industry, Proficient technical skills in Ms Word, Excel & Power Point.

- Creative, entrepreneurial sales professional having experience in the conceptual sales supported by a University degree and significant professional training. Key strengths include:

- Team player

- Able to work Independently

- Results-Oriented Implementer

PROFESSIONAL EXPERIENCE

SALES ASSOCIATE – (Product Expert - Home Theatre) 2008 - 2012

Future Shop

- Assist sales manager to combat the daily challenges and provide complete customer service solutions using product knowledge and overall customer courtesy

- Review daily store and warehouse inventory control report for effective sales and customer closing

- Make sales calls to existing accounts providing complete solutions and cold calls to new potential clients

- Conduct and submit weekly competitive market intelligence through personal site visits and online study

- Attend sales meetings and seminars as required. Setting objectives and developing strategic solution in conjunction with the sales manager on going basses

- Ensure products displays and demos are properly organized to ensure that the overall presentation of merchandise meets the company standards and customers satisfaction

- Attend leading edge GUEST training program and monthly product quiz to qualify as reputable product expert and enables customers to be a professional partner by assisting them with important buying decisions and offering complete solutions

ACCOMPLISHMENTS

- Nominated best PSP (Product Service Plan) Award in the quarter of 2009 - 2010

- Nominated best Connect Pro Award for Dec 2009 - 2010

- Proved as an Outstanding Top Sales Associate delivering monthly sales volume of USD 150K

- Recorded highest sale (17% of 175k) of Product Service Plan for home theatre department in each quarter

- Achieved daily, monthly sales and merchandising program to achieve department monthly target of $1 million with the gross margin of 15%

- Ensured quality standards for the department and maximized performance and profitability up to 25%.

- Processed customers orders and deliveries in a timely and accurate manner with 85% closing ratio.

- Generated additional gross margin of 10% by up selling package deals, play of the week deals along with the Product Service Plan, Calibration and Connect pro services

ACCOUNT REPRESENTATIVE – (Litho , Roto-gravure) 2002 - 2008

Packages Limited

- Developed strong patterns of repeat sales and client loyalty; provided product demonstration and trouble shooting services in liaison with technical department, retaining product quality and help in assessing client needs

- Regular visits to the corporate accounts and maintain close relationship with major accounts while targeting new potential customers, reviewing credit list, sampling new ideas and expediting orders

- Facilitated department Manager for running the overall department budget of 70K valued at USD 2.0 million by analyzing the market trend, Industrial growth, competitive activities and market share

- Keep all the records of the jobs, Inspects proofs , setup press checks with customers if needed

- Act as a liaison between production, prepress, design and customer service department

- Create and review weekly production schedule with the manager production planning

- Process customer orders, Inspects proofs with customers if needed and arrange timely deliveries

- Complete the billing process after delivery within the agreed credit days

- Keep an eye on cost fluctuation of raw materials in liaison with procurement department to monitor variances and timely communicated to the customers for better profitability and sustainable business

- Attend daily production meetings, sales meetings and seminars as required. Setting objectives and developing strategic solution in conjunction with the sales manager.

- Responsible for monthly sales forecast and engagement session with the production and distribution team to achieve operational and business excellence by optimizing the inventory level. Maintained forecast accuracy up to 90%

- Review weekly and monthly production schedule with the production manager, estimating, cost analysis and expediting orders in a timely manner

- To keep abreast changes in the company, competition products and technological advances in the industry, keeping close liaison with technical department for product development

ACCOMPLISHMENTS

- Enhanced sale by 30% introducing new product development and package deals. Improved credit cycle by 60% with in the assigned region. Nominated Best Sales Award of the year 2005

- Shifted 35% Corrugation business worth USD 30K from the competitor through product development, sampling and offering best package deals

- For Consecutive two years increased sales volume by 22% and outstanding recoveries through out the region to avoid bad debts provision for the company. Nominated Best Sales Award of the year 2002

- Managed Key accounts with annual sale valued of USD 1.2 million of Offset , USD 1.4 million sales valued of Roto-Gravure and Corrugation USD 0.11 million with in the assigned territory

- Ensure complete customer satisfaction and services for customer complaints by focusing on selling techniques:

Selling benefits…. handling objections…cold calls…demonstrations…closing

INDUSTRIAL SALES REPRESENTATIVE – (SPECIALITY CHEMICALS) 1998 - 2002

Descon Group Of Companies - Descon Chemicals Private Limited

- To prepare annual department budget keeping in view market trend, industrial growth, competitive activities and market share

- To monitor monthly sales performance of the department and review individual performance in terms of weekly/monthly visits plans and ensure effective ales force management

- To provide monthly sales, production and collection forecast keeping in view inventory level and stock turn over

- Regular visits to customer s for better intersection with them

- To receive customers complaints against the product delivered and sent to the concerned functions

- Keep an eye on cost fluctuation of raw materials in liaison with procurement department to monitor variances and timely communicated to the customers for better profitability and sustainable business

- Responsible for driving economies of scale operating model through the adoption of distributor model for market capitalization and increase market share.

- Managed product portfolio sold by traders resulting in full time traders, new product development and introductions, product line, margin management and product mix

- Setting objectives and developing strategic solution in conjunction with the sales manager

- To keep abreast changes in the company, competition products and technological advances in the industry, keeping close liaison with technical department for product development

- Managed product portfolio sold by traders resulting in full time traders, new product development and introductions, product line, margin management and product mix

- Maintain close relationship with high end/ major accounts while targeting new potential customers, reviewing credit list, sampling new ideas and expediting orders

ACCOMPLISHMENTS

- Managed Key accounts with annual sale of 60K drums of Alkyd resin valued at USD 8.6 million, 10K Drums of Emulsion Resin along with Special Coating Additives valued USD 2.6 million.

- Introduced the Distributor model concept and capitalized the idea to capture additional market share of 3% which created barrier for new market entrants in the specific segments. Later on Top Management acknowledged the Recognition for the innovative strategy of bulk distributor.

- Facilitated General Manager for running the overall department budget of 70 K valued at USD 20 million by analysing the market trend, Industrial growth, competitive activities and market share

- Responsible for improving the collection cycle and reducing the debts up to 10 % on annual basis. Special task was assigned to recover the long outstanding receivables exceeded up to 120 days

EDUCATION

Year Institution Degree/Diploma

1997 University of Arkansas State, USA (Accredited) MBA - Marketing

1997 Punjab College of Business Administration MBA - Marketing

1992 University of the Punjab, Pakistan Bachelor - Science

PROFESSIONAL DEVELOPMENT

- GUEST” Sales Training Workshop at Future Shop

- In-house Technical Training of Printing & Packaging (Litho, Roto-gravure, Corrugation) Packaging materials, Machinery and Processes at Packages Limited

- In-house Quality Control training of Alkyd Resins, Water Binders, Paint Production and Applications, Equipment used for Testing of Paints , Trouble shooting of Paints at Descon Chemicals Private Limited

- Sales Force Management - University of Management & Sciences

- Emotional Intelligence - University of Management & Sciences

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