Project Manager - Enterprise Software Sales & Marketing Manager

BRIDGETTE HERNDON

**** ****** *** * • Minneapolis, MN 55419• 612-***-**** • *********@*****.***

SUMMARY OF QUALIFICATIONS

Results-oriented Senior Marketing Manager with over 10 years of experience in business to business marketing with Fortune 500 companies. Achieved with partners to drive strategic initiatives aimed at delivering market awareness, generating high-quality leads, and increasing revenue. Proven ability to generate and sale enterprise management software, security and e-business solutions that delivers positive results.

PROFESSIONAL EXPERIENCE

Minnesota Chapter of the American Marketing Association, Minneapolis, Minnesota 2011-Present

AVP of Membership, Directed, planned and organized all membership events for the chapter. Managed a

group of event volunteers to define event topics, speakers and logistics

Family Tree Clinic, St. Paul, Minnesota 2009-2011

Board of Director. Chair for the marketing committee as well as participant on the development and fundraiser committees

CenterPoint Energy, Minneapolis, Minnesota 2008

Product Manager, Account Services. Responsible for leading market analysis, strategy development, growth planning, and implementation for centerpointenergy.com account services (Online-Billing, Budget Plan, Automatic Bank Draft, and My Account Online)

• Created interactive marketing campaigns, promotional materials, and advertisements to increase customer attachment rate for centerpointenergy.com account services

• Developed and executed call center campaigns, incentives, and rewards to increase customer enrollment for web-based services

• Participated on leadership team for the Get Ready for Winter Campaign which targeted customers to enroll in “Budget Plan” to manage natural gas costs. Campaign resulted in a 15% increase of customer enrollment within a three month period

• Recognized and received monetary awards for achieving department goals for account services.

• Developed website ROI analysis/measurement mechanisms to evaluate online product and services effectiveness

BEA Systems, Inc, (a division of Oracle), McLean, Virginia 2006-2007

Senior Partner Marketing Manager. Responsible for executing integrated partner marketing campaigns including resellers, ISV partners and system integrators to achieve $90 million in software revenue growth

with new and existing customers for commercial and federal markets

• Executed partner events for C-level clients to showcase our best-in-class middleware, business management software, and Service-Oriented Architecture (SOA) enterprise network solutions. Marketing contributions resulted in 15% of pipeline revenue

• Defined and communicated web management technology, value proposition, and product roadmap

for partners

• Managed interface between the partners and BEA (including corporate functions, field sales and marketing, other channels) for effective implementation of the business plan

• Executed product/program enablement training for BEA channel reps and business partners

RSA Security (a division of EMC), London, United Kingdom 2000-2001

OEM Developers Sales and Marketing Manager (Europe, Middle East, and Africa). Key driver for generating revenue through field engagement and marketing campaigns with channel partners

• Recruited, supervised and managed internal sales team across Europe to meet tactical sales objectives

• Defined and communicated enterprise management technology, value proposition, messaging, and product roadmap to strategic alliance partners

• Developed and implemented channel and reseller partner recruitment campaign to increase presence and selling security solutions to mid-markets; facilitated initial joint customer sales opportunities

• Assisted customers in developing security strategies and infrastructure to support RSA BSAFE products and addressed needs within specific accounts

BMC Software, Paris, France 1996-2000

Senior Channels and Partner Marketing Manager (Europe, Middle East, and Africa). Responsible for recruiting and developing joint channel partner and channel programs across Europe with OEM strategic partners, Compaq and Sun Microsystems

• Established and managed strategic partner relationships, dealing often with senior leadership teams and high-level executives

• Conceived and implemented product rollouts, sales training, and marketing programs across Europe on enterprise application management technology

• Participated in sales calls, partner recruitment efforts, and training; prepared and oversaw budgets; and liaised with corporate and partner marketing teams in United States

• Executed customized demand generation campaigns, collaborating with regional sales directors in subsidiary offices to drive revenue

BMC Software, Houston, Texas

Senior Partner Marketing Manager. Executed strategic partner marketing initiatives aimed at delivering integrated customer solutions and increased revenue

• Defined and communicated enterprise management technology, value proposition, messaging, and product roadmap to strategic alliance partners

• Implemented go-to-market plans to increase awareness and maximize revenue through demand creation, corporate public relations, tradeshows, seminars, workshops, promotional events, and various collateral materials

• Set up marketing development funds (MDF) program to assist resellers with constructing and executing marketing activities

Compaq Computer Corporation (a division of Hewlett Packard), Houston, Texas 1989-1996

Program Manager, Systems Management. Responsible for systems management marketing communication activities worldwide with strategic partners, SAP, BMC Software, Cabletron, IBM, Intel, Microsoft and Oracle.

• Developed comprehensive systems management and marketing communications plans

• Designed and executed brochures, direct mail campaigns, press releases, sales videos, tradeshows/events, seminars, and Web sites

Customer Service Operations (CSO), Information Management, Systems Analyst II – Project Lead

• Provided technical system support for various manufacturing applications in CSO; responsibilities included evaluating and prioritizing support calls from a 350+ customer base, assigning an analyst to resolve problems, or correcting end user problems by phone or on-site visit

Network Administrator Project Lead, Information Management

• Recommended, designed infrastructure and installed Banyan and Novell networks at CSO to support manufacturing applications.

• Resource Trainer - Developed and conducted training on manufacturing applications

EDUCATION

Master of Science in Management (MBA), Marketing and Finance, University of Saint Thomas,

Houston Texas

Bachelor of Science (BA), Management Science and Computer Systems, Oklahoma State University, Stillwater, Oklahoma

TECHNICAL PROFICIENCIES

Software: Windows, Word, Excel, Access, PowerPoint, Project, Eloqua, Exact Target, Outlook, Lotus Notes, Siebel

eSecurity Technology: PKI Foundations, Cryptography and Protocol Foundations, RSA Keon, RSA BSAFE, Enterprise Storage, Service-Oriented Architecture (SOA)

Programming Languages: HTML, UNIX, SQL Server, TCP/IP

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