Sales Development & Trade Marketing

CURRICULUM VITAE

JEAN DESIRE EYEBE NGA, ** years Old, Bachelor

Contacts: (237-**-**-**-** & (237-**-**-**-**; *******@*****.**

Professional Goal: Put my Skills to an International Company in Trade Marketing, Customer Relationships or Business Development/ Sales in order to develop all the strategic opportunities of Commercial Growth with a high quality Relationships with Customers.

ACADEMIC BACKGROUND

- Masters Degree of Professional Studies (Diplôme d’Etudes Professionnelles Approfondies-DEPA) in Marketing Management – ESSEC Douala- Cameroun (High School of Management), 2003.

- Master in Social Sciences from Central Africa Catholic University (UCAC). (First certificate), 2000.

- Degree in Social Sciences, UCAC, 1999

- DEUSS in Social Sciences, UCAC, 1998

- General Certificate, A4 allemand, Junior Seminary of Efok, 1996

PROFESIONAL EXPERIENCES

From 2003 to Nowadays (7 years): SALES & MARKETING DEPARTMENT at GUINNESS Cameroon Hub (DIAGEO GROUP).

SALES & MARKETING MANAGER

(Experience in Trade Marketing & Sales/Distribution)

From July 2010: REGIONAL SALES MANAGER (SOUTH-EAST-NORTH-SANAGA-GRAND MBAM areas). (20% of Cameroonian beer market).

Deliver Distributors Performance through effective coaching of Areas Sales Managers & Sales Executives.

Lead, motivate, train and develop the Regional Team in order to deliver Volume, Share, Distribution and profit targets expressed through the Trade Strategy and One Plan.

Budgets and controls trade , marketing and overhead expenditure of the Region

Through Push and Pull teamwork, generates NSV & Trade Profit in the region.

As part of the Sales Leadership Team, RSM share in the collective responsibility for the national Trade Strategy and One Plan.

July 2009- June 2010 (12 Months): AREA SALES MANAGER – EAST Region

Field Sales, Keys Account Management and Distributor Sales Teams Management in line with the brand and commercial objectives in the Trade Strategy.

Identify market opportunities so as to generate a superb commercial plan for the area that will maximise sales drivers’ effectiveness, return on investment and brand objectives.

Achieve volume, increase market share, and ensure distribution, efficient Sales by territory.

Ensure appropriate annual business plans with clear partner strategies that are aligned to GCSA strategy, with quarterly evaluations including financial

Consolidate and evaluate market intelligence, own and competitor activity;

Ensure all BTL activities are aligned with the Consumer and Customer Insights as developed by Customer Marketing are timely updating of the regional database

Management of Push and Pull teams: Effective plan and manage of promotional and sales resources & capability development.

April- June 2009: SALES ACTIVATION MANAGER (03 months)

(Divisions: South - East- All North areas) about 20% of National Sales Volume

Management of Sales Drivers Pull team Activation (about twenty people)

Development of Rates of Sales at POP & Sales Out growth with action plans.

Analysis Market Trends (Market share, Distribution rate, Competitor activities impact, Sales & Marketing Activities volume contribution)

Training, Coaching & Development of Sales Force and Promotion team Capabilities.

Measurement & Evaluation of Trade Activities for ROI analysis.

Feb- March 09: Acting ACCOUNT DEVELOPEMENT MANAGER- (02 months). Spider Distribution: (GUINNESS CAMEROUN SA’s Distribution Partner, East Area).

Optimisation of Route to Distribution per chanel/Journey Plan coverage.

Elaboration of Partner “Platform for Growth” for the coming three years.

Commercial Activities analysis (Profit & Loss, risk analysis, credit facilities to customer’s analysis, investment program).

April 2008-January 09: REGIONAL CUSTOMER MARKETING MANAGER (10 Months): (Divisions: South - East- All Nord areas) about 20% of National Sales Volume.

Consistent achievement of Regional Qualitative & Quantitative Sales Unit Target/ Teams Sales Performance/ Uplift Volume Generating.

Lead in Designing & Implementing integrated & comprehensive Sales Plans & Promotional Strategies/ Development of Innovative plans & programs to On trade & Off trade channels.

Build & Increase the Market Share in territory/ Regional Market Analysis, Trends & Ensure effective Market Intelligence to in report and reacting to Competition.

Ensure effective planning and management of Promotional resources and capability development of promotions team.

Build Regional Marketing Activities Operation Plan

Alignment of all BTL activities with the Consumer & Customer Insights

Management of Regional Marketing/Sales Assets & Budgets

Prepare & Submit Weekly/Monthly Sales & Marketing Activities Reports/ Activities Review/ Measurement & Evaluation.

February & March 2008: Acting BUSINESS DEVELOPMENT MANAGER- Yaoundé (02 months)

Supervision of Guinness Cameroon SA’s Partners of Distribution (CEDISPRO & JIPEDIS), Follow Up of Commercial Contract

Sales Objectives Achievement: 40% Central Region with Sales In & Sales Out

Business Risk analysis & Ecobank transactions analysis

Business Plan & Follow up Profit & Loss (P&L) of Partners

Ensure Distribution & Implementation of Trade Marketing Activities via Pull & Push teams.

Coaching & Training of Guinness Cameroun’ Sales force & Partner’s Sales Force.

September 2006 to January 2008: SENIOR RETAIL DEVELOPEMNT REPRESENTATIVE – CENTRAL REGION (05 months)

Supervision of Pull & Push Sales activities

Implementation of New Routes to Market with partners

Follow up of Sales & Marketing Activities

Development of On trade & Off trade Routes to Consumers

October 2006 –August 2007: REGIONAL CUSTOMER MARKETING SUPERVISOR (11 months)

Implementation Trade Marketing Activities: North Areas, South, East & Centre & Littoral peripheric areas.

Planning and Execution of Consumers & Customers activities.

Execution of BTL & Corporate Activities/ Events through Pull teams, Promotions & Events teams.

Effective Planning & Management of Promotional Resources and Capability development of Promotions Teams.

Management of third party Agency / Partners.

Communication with Brand Teams & Sales Teams; Development of Customer’s Propositions and Regional Operation Plan.

December 2005 to September 2006: VAN TEAM SUPERVISOR

- Chief of Commercial Center (Guinness’ Depot MVAN- Yaoundé (Chef des Ventes) – (10 months)

Sales Administration & Supervision/ Figures Analysis.

Management et Coaching eight Sales Teams / Achievement Business Objectives : 25% Sales Contribution with 400 Millions of NSV per Month.

Optimisation Route To Market/ Distribution.

Training, Follow up & Development of Sales Teams to the DIAGEO’s International Standard (DIAGEO Ways of Brands Building with Customers.)

Human Ressources Management (About fifty persons.)

Customers’ Needs Analysis & Credit Management/ Risk Management.

Nov 2003-November 2005 : TERRITORY SALES REPRESENTATIVES at Yaoundé (21 months) & Bafoussam (4 months).

Guinness Cameroon SA’s Commercial Representative: Yaounde North & Far West & Bafoussam Areas: (Mifi, Ndé, Noun, Hauts Plateaux, Koung Khi.)

Management 3000 Retailers Customers.

Activation & Development of Sales Drivers at Retail: Quality, Distribution, Visibility, Price, Promotion & Persuasion.

Follow Up & Analysis of Competitors Activities/ Tracking & Analysis of Market Share in top Customers & Development of Rate of Sales

Public Relations Management

Briefing & Coaching of Van teams & Retailers/ Outlets consultancy to decision makers.

PROFESSIONAL TRAINING

Train to DIAGEO’s Commercial Capability International Standard.

DIAGEO Ways of Brand Building with Customers: Sales Drivers, Outlets Segmentation, Commercial planning, Insights Generation

DIAGEO Ways of Selling

DIAGEO Sales Operating Standards via Managing Relationships with Customers: Diageo Sales Core Skills, Diageo Steps of Calls, Persuasive Selling Technics.

DIAGEO Leadership & Functional Capabilities.

DIAGEO High Performance Coaching Technics.

DIAGEO Business Code of Conduct & Diageo Marketing Code

COMPETENCIES

Customers Relationships Building

People Performance Management/ Strong Team management skills

Trade Marketing Activities Deployment / Development Channel Activities- Demand Generating/ Excellent Project Management

Persuasive Selling/ Negotiation & Commercial Communication

Sales Performance & Partners’ of Distribution Management

Sales Force Capabilities Building & Coaching & Training Skills

Business Plan & Risk Analysis

OTHERS

Word, Excel, Access, Power point, Outlook, Publisher, SPSS

Driving License, category B with 4000 km per month to cover my territory.

Good Communication in French & average in English.

Good sense of planning & organisation; rigorous in work execution & sense of responsibility; good sense of human relations & good team player.

Football player & Yaoundé Sport Communication Manager 2005-2007.

Theme of end of study ESSEC: « Actions & effects of Publicity & Promotion in Cameroonian beer market ».

Cofondateur & Executive Secretary of NGO international & panafrican: « Human Dignity for Africa », 6 years of existence.

Consultant at « Régie Star, Communication Agency» (Speaker 2nd edition « Bourse de l’emploi 2007 » ; HILTON HOTEL, January 2008)

Board of Directors, « ALSIC », Alpha Service Institute Catholique, Yaounde, 1999.

Référencies :

- M. Norbert ELOUNDOU, Director of Corporate Affairs, GUINNESS CAMEROUN SA (Member of executive committee),

Tél: 75 29 42 77, *******.********@******.***

- Didier MOUAFFO, General Manager JIPEDIS Sarl (GUINNESS’ Partner of Distribution- Yaoundé MVAN), Tél: 77 50 95 23, *******@*******.***

- M. Louis Albert BIKELE, Country Manager- West & Central Africa, Société d’Articles Hygiéniques SA, Tél. +237-**-**-**-**, ********@*****.**

- Rev. Father Stéphane HAGBE, Archidiocèse Douala Office, Tél. +237-**-**-**-**/ 99 88 39 70, *************@*****.**.

Contact this candidate