Marketing Manager

Paulette Livingston

Phone: 561-***-****

E-Mail: ******@*****.***

Profile

Marketing professional, with over 15 years of diverse marketing experience. Results-oriented, energetic and self-

motivated with a high level of creativity and a proven record of relationship building at all levels. Recognized for

my positive attitude and problem resolution skills. Keen business insight, with expertise and demonstrated

success in developing and executing all aspects of marketing programs and campaigns.

Skills

Strategic Vendor Relationship Management; Cross- Channel Marketing/Campaign Program Development;

Process Development and Improvement, Budget Planning and Development; Exceptional Project Management;

Solid Consumer-facing marketing experience; ability to work effectively in fast-paced, dynamic environment;

Professional Experience

OFFICE DEPOT – Corporate Headquarters, Boca Raton, FL 2006 -

Present

Senior Manager, Strategic Retail Channel Marketing (2012 – Current)

Responsible for developing and implementing strong marketing strategies, campaigns and promotions working

across several multiple disciplines (Print, Digital Experiential, Social Media, etc.,) to deliver increased traffic,

encourage repeat visits and improve in-store conversion; developing successful go-to-market strategies for new

product launches to increase awareness, trial and retention of key product categories; measure and analyze all

marketing programs/campaigns and present findings to pertinent Teams as well as incorporate key learning's into

future iterations to further drive growth and retention.

Selected Achievements:

• The development and Implementation of Customer Frequency Reward Programs focused on establishing long

lasting customer relationships, increasing the customer base and overall spend

• Collaborating with Vendors to establish/execute forward-thinking marketing opportunities utilized to drive

traffic and incent trial

• Effectively managing all marketing projects and initiative within established timelines and assigned budget

• The creation of thought leadership content and the implementation of Best Practices for the NA Retail

Channel Marketing Team

Senior Manager, Category Marketing (2010 – 2012)

Category management for Technology (PCs, consumer electronics, peripherals, etc.,) and Technology Services;

analyzed market factors, conducted market research, enhanced brand positioning and ensured strategic channel

alignment, to increase penetration and generate incremental category revenue across all channels; partnered with

key vendors to understand their marketing plans and priorities, identifying opportunities to leverage assets, collect

funds, and develop joint marketing programs; developed, managed and executed all related marketing events and

campaigns; marketing calendar development and management;

Selected Achievements:

• Drove improved profitability of the PC Category - increased 2011 annual basket IGM per transaction to

$45.26 (10%YOY;) notably for the back half of the year achieved $43 vs. $39 LY

• The launch of the Tablet Category contributed $2.2m of positive IGM to PC department

Manager, Creative Services & Production, Retail (2006 – 2010)

Effectively managed the internal Account Teams (4 people) responsible for producing effective advertising print

and promotional materials, including direct mail, brochures, corporate style guides and in-store promotional sign

packages - 80+ projects per quarter; responsible for scheduling and prioritizing the workload; responsible for the

integration of marketing efforts for the Puerto Rico markets, including the successful launch of inserts and

marketing of loyalty programs; interfaced with cross-functional leadership team to discuss strategy, objective/goal

for each project and gain alignment.

Selected Achievements:

• Established Direct Mail as one of the most successful marketing vehicle with a 2010YOY sales improvement

goal - 125% over goal; with an average response rate of 3%

• Eliminated redundant processes and implemented stronger quality control methods that improved

productivity by 25%

• Responsible for the effective collaboration across multiple department heads which reduced advertisement

review and preparation time by 80%

• Puerto Rico Markets enjoyed strong positive comp as a result of their first insert TY: $78,700.31 LY:

$68,707.01 Change: +14.54

DELL COMPUTER CORPORATION, Round Rock, TX 1996 -

2006

Advertising Production Manager, Dell Retail/Consumer Division (2004 – 2006)

Managed production process for direct mail and monthly magazine publications; approved all program schedules,

ensuring 100% efficiency and effectiveness of each project; oversaw 50+ creative executions per quarter;

developed corresponding online page for each direct mail for enhanced customer experience.

Selected Achievements:

• Launched effective print campaigns assisted in increasing Dell’s premium segment share from 7% to 25%

• Identified and implemented new and innovative marketing vehicles including mall signage, billboards, etc.

which resulted in increased awareness and overall conversion year over year - (Systems: +3.6%; Electronics

and Accessories: +68.2% and Services: +13.5%)

Marketing Advisor, Dell Direct Store Kiosk (2002 – 2004)

Managed the national marketing and merchandising programs for the Dell Direct Stores.

Selected Achievements:

• Organized the first Partner Forum at COMDEX to strengthen partner relationships and successfully secured

marketing funds of $800K

• Rapid increase in store locations – from the initial launch of 21stores in 3 states, to over 100+ locations in 10

states, in less than two years

Senior Marketing Events Analyst (1998 – 2002)

Legal Marketing Specialist (1996 – 1998)

Education

Concordia University Austin, Texas - Business Administration

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