25+ yrs of combined, cross-functional experience in Cosmetic Skincare

Ana Ituarte

**** ******** ***** • Chula Vista, CA 91913 • 619-***-**** • ********@*****.***

Enthusiastic leader specializing in driving business growth, building strong teams, developing strategic initiatives, and cultivating a solid company image eager to offer talents toward maximizing success.

Profile of Qualifications

• Integral leader who offers talents in high-volume global business optimization, including conceptualizing, developing, and implementing forward-thinking programs and processes to achieve continued core profitability.

• Ambitious self-starter who contributes a background in international operations, strategic planning / analysis, business development, and communications; showcases an ability to see the “big picture” within key markets.

• Out-of-the-box thinker who excels at analyzing client needs, identifying lucrative sales opportunities, defining strategies for capturing new business and developing clientele - attaining leveraging in competitive territories.

• Top performer who seamlessly interfaces among executives, cross-functional teams, international vendors and clients, and exhibits bilingual proficiencies to effectively communicate with varied Spanish-speaking professionals.

Professional Synopsis

Online Enrollment Admissions Counselor

ASHFORD UNIVERSITY, SAN DIEGO,CA 2011– PRESENT

• Utilize broad scope of industry knowledge and dynamic business acumen to recruit and enroll online students for top-notch undergraduate and graduate degree programs, including identifying and qualifying prospective students as well as developing and disseminating call strategies to communicate messages via oral and written methods.

• Conceptualize daily strategic plans of activities encompassing database management, call strategies, and personal goal setting to assist prospective students throughout enrollment processes; counsel students on admissions processes, opportunities and key degree options, which includes scheduling interviews and addressing concerns.

• Optimize student support and success by following up with current students through to completion of first course.

Nutritional / Supplement Sales

SALUDINC.NET, SAN DIEG,CA 2007 – 2012

• Maximized bottom-line results by leading large-scale nutritional and supplemental sales within competitive markets, including providing product education, managing wellness and weight, supporting chronic disease management, facilitating training for healthcare practitioners and physicians; also delivering motivational speeches and coaching.

Counselor / Sales Representative

L.A. WEIGHT LOSS, SAN DIEGO, CA 2009 – 2011

• Strategically steered objective evaluation of clients seeking weight loss solutions and counseling through company products and services, including proactively identifying key components to achieve success; tracking inconsistencies with product, services, and / or business growth; and recommending improvements to managers.

• Built and sustained profitable operations by retaining clients via results-focused retention and referral processes, including creating unique referral programs used by all counselors while consistently surpassing expectations.

Senior Sales Executive / Outside Sales / B2B

COMMUNICATIONS PLUS - WEST COAST CABLING, LAKESIDE, CA 2007 – 2009

• Drove revenue and sales growth with a 30%+ per year average increase through 2008 of NEC business telephone systems by identifying and developing high net worth business and delivering innovative technologies, as well as networking among San Diego BNI, San Diego Regional Chamber of Commerce, and other San Diego executive decision-makers.

• Improved job performance and sales due to background in international and national telecommunications sales. Supported IT teams and C-level decision-makers by demonstrating clear understanding of Hispanic market.

• Established key relations with President of Chicano Federation and sold systems to San Diego Chicano Federation.

Independent Consultant – International Sales / Training Development

ALBENS GROUP MEXICO, TIJUANA, BC, MEXICO 2005 – 2007

• Led targeted decision-making among a details-driven team of 25 managers responsible for 15-20 insurance salespersons each in Mexico for the northern Mexico border region, including demonstrating knowledge of sales, contract negotiations and communications techniques instrumental in boosting business success in key markets.

• Participated in community-wide public relations initiatives, volunteer programs, and employee contributions for several non-profit groups to aid the community and assist in improving the company’s image and overall mission.

Ana Ituarte

Resume – Page Two • 619-***-**** • ********@*****.***

Professional Synopsis (Continued)

Sales Executive – International Division

COMMUNICATIONS PLUS-WHOLESALE TO THE PUBLC, SAN DIEGO, CA 2004 – 2005

• Applied strong leadership talents toward developing and managing an international sales team for cellular equipment and service contracts throughout Mexico’s northern border to international clients requiring services.

• Interfaced among manufacturing, trading, and insurance company clientele while conducting valuable B2B sales; co-hiring, development, and training of international sales team.

• Recognized for job performance excellence as the company’s “Top International Salesperson” until 2005 closing.

Inside Sales Representative

PACIFIC BELL / SBC (NOW AT&T), SAN DIEGO, CA 2000 – 2005

• Drove operations growth by managing a high volume of incoming calls. Promptly addressing and / or resolving wide-ranging customer concerns; responding to inquiries concerning services, products, billing, promotions, equipment and claims, while working in multiple queues / skill sets across various contact channels.

• Consistently achieved sales / service goals by expertly assessing customer needs: delivering solid recommendations of features, accessories, upgrades and rate plans, while developing innovative sales methods.

• Improved customer retention through comprehensive programs and services provided to the customer, along with boosting revenue growth by communicating products, services, features, plans and promotions that benefit clients.

International Purchasing Agent

ELLMAN’S OLD WORLD FURNITURE, VARIOUS LOCATIONS, MEXICO 1997 – 1998

• Met and / or exceeded purchasing objectives by building strong B2B relationships: visiting various furniture markets in the U.S. and Mexico, procuring rustic furniture in Mexico, and introducing multifaceted new merchandise items.

• Liaised among high-profile clients such as Pottery Barn, Z Gallery, Spiegel and Costco. Meeting with customers to identify needs and assess retail goals, searching out new vendors, and coordinating imports / exports.

Manager – Cosmetics Department

NORDSTROM, SAN DIEGO, CA 1993 – 2007

• Cultivated a solid cosmetic department image with high-quality standards to boost profits by building valuable customer relationships; creating an appealing retail environment via innovative merchandising displays.

• Served in multiple roles for several cosmetic lines, consistently seeking new trends and product knowledge, liaising among top vendors, and managing scheduling and execution of vendor events / promotions.

• Communicated business opportunities encompassing line performance, stock levels, and core team recognition.

Sales Associate

THE BROADWAY / MACY’S, CHULA VISTA, CA 1990 – 1992

• Exhibited proven interpersonal relations proficiency by driving sales of Estée Lauder cosmetics within a fast-paced retail environment; including increasing sales results, product awareness, and overall brand image.

Product Manufacturing / Junior Planner / Buyer

ESPECIALIDADES MEDICAS KENMEX, SA DE CV INTERNATIONAL DIVISION OF KENDALL CURITY, TIJUANA, BC 1987 – 1990

• Ensured efficient manufacturing processes by guaranteeing proper raw materials availability and tracking workflow throughout the facility. Working with production, quality control, customer service and sales to meet production schedules. Recording orders, raw materials, and material production; understanding supply chains.

• Liaised among manufacturing staff (e.g. product engineering, industrial engineering and QA teams) to meet integral company objectives.

Education & Professional Development

Bachelor of Arts in Business Administration (Projected 2012) ASHFORD UNIVERSITY

Associate of Arts in Industrial Engineering SOUTHWEST COLLEGE

Cosmetic & Skincare Certification – Nordstrom • Nutraceutical Certification – N.V. Perricone, M.D. Cosmetics

Quality Assurance Certification – Kendall Curity • Leadership / Self Development Training – Landmark Education

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