Marketing Manager

MARKETING COMMUNICATIONS MANAGER

Accomplished, driven professional with extensive experience in marketing, business development, campaign management, project management and customer relations. Skilled at increasing revenues and market share by optimizing the potential of products and services. Strategic thinker with an awareness of new technologies, changes in the marketplace, industry trends, and emerging market opportunities. Takes on new challenges with great tenacity and enthusiasm. Committed to excellence with a powerful work ethic and exceptional decision-making abilities to handle multiple tasks and projects.

Areas of Expertise:

• Managing the marketing of products, including development, competitive research, and launch.

• Offering industry presentations, maintaining customer and vendor relations, and providing ongoing sales support.

• Developing and implementing a market-driven vision by unifying development, sales, and service.

• Optimizing sales and consistently meeting or exceeding revenue and growth objectives.

• Identifying methods of delivering client solutions in more cost-effective ways.

• Overseeing marketing to ensure optimization of product market potential and competitive advantage.

PROFESSIONAL EXPERIENCE

Director of Marketing Communications, Process Path 2009 – Present

• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

• Redesign website, logo and all marketing materials

• Develop email and print marketing campaigns

• Create and develop video testimonials and product overviews

• Compile lists describing product or service offerings.

• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.

Marketing Communications Manager, Software and Internet Marketing, GTS 2005 - 2009

• Responsible for marketing, PR and advertising for Portland office, including new

marketing campaigns for 2007 - 2009.

• Develop pricing strategies, balancing firm objectives and customer satisfaction.

• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.

• Compile lists describing product or service offerings.

• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

• Select products and accessories to be displayed at trade or special production shows.

• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.

• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.

• Initiate market research studies and analyze their findings.

• Coordinate large events and trade show attendance; successfully organized most successful

client conference to date.

• Coordinate 15,000+ recipient direct mail marketing campaigns.

• Organize over 21 trade shows and regional events.

• Manage and organize 2 webinars per quarter

• Create new video format demo cd

• Create 3 television commercials for viewing at hotel during trade show events.

• Responsible for creation and tracking of marketing and sales budget for sales team

• Coordinate rebranding of company logo, image and all marketing materials.

• Recipient of bronze award in International Summit Awards for “Join the Winning Team Campaign”

Marketing Consultant, Freelance 2003 - 2005

• Created and prepared variety of marketing and promotional materials

• Presented materials at meetings and researched relevant information.

• Prepared materials and presentations for trade shows and other industry events.

Business Development Coordinator, Robinson Construction Company 2003

• Coordinated logistics for special events attended by 2,000+ guests and media.

• Created advertising, marketing materials, and advertising plans.

• Wrote and created business proposals, RFPs, RFIs, and SOQs.

• Presented materials at meetings and researched relevant information.

• Prepared materials and presentations for trade shows and other industry events.

• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

• Seek and provide information to help companies determine their position in the marketplace.

• Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Marketing Analyst, Trammell Crow Company 1998 – 2002

• Responsible for advertising and PR functions of Portland office.

• Responsible for branding and office image in local market.

• Prepared advertisements for distribution to media, including newspapers and magazines.

• Prepared marketing plans and future projections.

• Wrote press releases for distribution to media, including newspapers, television,

magazines and miscellaneous internal national publications.

• Created and prepared variety of marketing and promotional materials, including brochures,

flyers, RFPs, tour package guides, maps, and presentations for internal publications.

• Analyzed data, prepared marketing budgets, and monitored marketing budgets.

• Coordinated logistics for special events attended by 150+ guests and media.

• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

• Measure the effectiveness of marketing, advertising, and communications programs and strategies.

• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

• Monitor industry statistics and follow trends in trade literature.

EDUCATION

Masters of Business Administration (Business Administration), University of Phoenix

Bachelor of Science (Communication Management), University of Portland

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