Manager Account Executive

Robin Horst **** Michael Drive • Cincinnati • Ohio • 45243 513-***-**** **********@*****.***

PROFILE Creative Writer Innovation Strategist Brand-centric Thinker

Market and consumer knowledge of beauty, health/wellness and personal care categories. Versatile skill set and proven track record with global Consumer Package Goods (CPG) brands P&G Olay, Kellogg’s Special K, Dermal-Renu. I seek a creative leadership role where my passion for strategic communication can drive business-building results.

Robin Horst Creative Consulting July 2009 Present

Freelance copywriting, strategic thinking, blogging, content development

Libby Perszyk Kathman 1993 2009

Global design firm with annual billings of $50 Million +

Copywriter/Communications Strategist

Copywriting Create copy for high visibility, collateral including print marketing materials, product packaging, promotional brochures, inserts and in-store merchandising; craft lyrical brand narratives and richly detailed consumer profiles .

New Product Innovation Create new product ideas in creative sessions, facilitated ideation process, collaborated with design to refine ideas into written concepts for qualitative consumer testing.

Naming Drive methodology-based process for product/service naming, manage risk assessment with legal counsel for trademark search/registration. Responsible for naming Jimmy Dean D’Lights, Pampers Swipers

Account Executive (1993-2000)

Managed brand identity projects with accountability for budgets, billing, relationships

Pampers (2000 global redesign) a multi-cultural, complex design/research initiative

Pringles (1995 global redesign) managed all aspects of identity management for 5 years

ThermaCare Led cross-functional brand identity team for launch of P&G’s 1st healthcare innovation from initial market audit, naming, package development

Heinz Pet Foods Managed foray to specialty retail ; represented LPK in federal court as expert witness testifying on behalf of Heinz Pet Purebred brand

James A Jacobs Inc 1990 1992

Advertising Agency, Cincinnati, Ohio

Office/Accounts Manager for family-owned business

EDUCATION & OTHER RELEVANT EXPERIENCE

Emerson College, Boston Journalism, Mass Communications

Entrepreneur/owner-chef, The Joy of Not Cooking Created successful catering/wholesale baking business in Boston, Mass. and Cincinnati, Ohio

University of Cincinnati Online Ongoing education to improve my fluency in writing for the internet. Completed HTML Design; next course: Dreamweaver (app) and Search Engine Optimization Tactics

Website Administrator for Cura Bella Salon Redesigned Web-site, Craft content, designed look, tone & feel; currently maintain site and write blog

http://curabellasalon.com/

Technology/Software Mastery

Microsoft Office Suite, PowerPoint, Keynote, InDesign, i-movie

Updated 09/13/2011 for Starpoint Creative Dir/Copywriter Position

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