Market Research Professional

________________________________________

David G Sonnamaker

*** ********* **, *****, ** 75002

Home 214-***-****, Cellular 817-***-****

*****.**********@*****.*** ________________________________________

SUMMARY

Successful marketing and business professional with more than 12 years experience. Possess skills in market research, communications, team leadership, personnel supervision, and professional development.

SKILLS

Microsoft Office tools; Syndicated Household panel and scanner data analysis; Microsoft SQL; VBA; database design and management

PROFESSIONAL EXPERIENCE

Information Resources, Inc. Dallas, TX 2007 - 2009

Manager of Client Services/Operations, Dean Foods (2008 – 2009)

• Consulted with client on a full-range of IRI services, including store data analysis, household purchase behavior analysis, surveys, audits, data modeling, in-market testing, and other custom projects

• Worked closely with clients to produce high quality ad hoc reports and presentations across strategic and tactical top-line applications

• Used strong analytical skills to consult with client groups

• Coordinated, executed, analyzed, and presented findings from a variety of research projects; recommended potential action steps and additional research opportunities

• Trained and assisted client's market research, sales, and marketing teams to navigate and analyze syndicated data for decision-making, marketplace innovation, and category management

• Implemented creative techniques, tools, and processes to improve all aspects of client and team performance

• Identified and developed new project opportunities with client contacts; wrote proposals to gain new business

• Participated in and developed quarterly business reviews and annual operating plans.

• Member of pilot dairy vertical team resulting in most successful database restatement in client history

• Tracked new product launches and recommended optimal price points and merchandising

• Analyzed promotion effectiveness and presented findings

• Rationalized SKU assortments for maximum sales velocity

Manager of Client Services, Frito-Lay (2007 – 2008)

• Consulted with client on a full-range of IRI services, including store data analysis, household purchase behavior analysis, surveys, audits, data modeling, in-market testing, and other custom projects

• Worked closely with clients to produce high quality ad hoc reports and presentations across strategic and tactical top-line applications

• Used strong analytical skills to consult with client groups

• Coordinated, executed, analyzed, and presented findings from a variety of research projects purchased by the client; recommend potential action steps and additional research opportunities

• Trained and assisted client's market research, sales, and marketing teams to navigate and analyze syndicated data for decision-making, marketplace innovation, and category management

• Implemented creative techniques, tools, and processes to improve all aspects of client and team performance

• Identified and developed new project opportunities with client contacts; wrote proposals to gain new business

• Participated in and developed quarterly business reviews and annual operating plans

Harte-Hanks Forth Worth, TX 1997 - 2006

Lead Account Manager

• Managed customer service team handling multiple client calls and responsible for product orders, database updates and help desk functions

• Coordinated and presented available products with a focus on client needs throughout national territory

• Negotiated pricing contracts, past dues, and resolves customer service issues resulting in 300% increase in revenue in 3 years

• Managed data flows, uploads and production issues between client, and internal and external data sources and vendors

• Created detailed data processing specifications for internal and external data providers and briefs technical team on project requirements

• Managed project schedules and internal/external data providers and users in accordance with set timelines

• Directed internal and external data provider relationships; approves purchase orders invoices, billing and forecasting

• Assessed data availability against planned client marketing activities, and reported database activities to team and client

• Managed projects and deliverables across functional teams; supervises cross-functional internal and client status meetings

• Led regular meetings with direct reports to assess sales, market conditions, client objectives, and corrective action plans

• Developed, reviewed, and revised sales policies, budgets, P&L, regulatory documents, lead flow analysis, statistical reporting, schedules, sales projections, and product development research

• Experience in direct marketing program execution especially from a marketing operations perspective

• Managed relational marketing database and responsible for production process management

Food Lion Inc. Cedar Hill, TX 1996

Assistant Manager

• Managed all aspects of store (business, financial, operation, people management, inventory levels, people management, training)

EDUCATION

Bachelor of Science, International Economics, Texas Tech University, 1995

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