Profile

Tenured media client relationship manager with advanced consultative sales and retention experience spanning twelve years and three continents.

Experience

SNR ACCOUNT MANAGER, PR NEWSWIRE LLC, 2007 - PRESENT, NY, NY

Responsible for retaining and growing the revenue of Global Public and Investor Relations Agency accounts within a $4 million dollar territory by at least 10% year over year within North America, Europe and China.

Grew C-Level relationships in order to provide expert counsel in B2C, B2B and investor communications.

Educated and advised in the burgeoning areas of SEO, online brand management, Social Media, MultiMedia and digital strategy.

Sold in a consultative manner in the field of message development, distribution, digital content platforms, media clipping and measurement, online analytics and newer high margin multi media applications. Reseller for IPREO and Vintage compliance solutions.

Conducted major presentation, proposal and contract negotiations to to ensure mutually beneficial solutions sales. Recorded sales with Miller Heiman Sheets and Salesforce.com.

ACCOUNT MANAGER AND SALES TRAINER, PRECISION IR, 2004 - 2007, RICHMOND, VA AND LONDON ENGLAND

Grew C Suite relationships to ensure retention and satisfaction of wide ranging Fortune 500, NASDAQ 100, TSE 60 listed clients resulting in increased sales.

Prepared renewal and up sell proposals, managed client contracts and identified cross sale opportunities.

Provided training and support for Precision Investor Relations products including online strategy, webcasting, databases (Thomson One) and Contact Management Systems.

Tracked developments in client and investor relations services industries

REGIONAL DEVELOPMENT DIRECTOR, ELECTRONIC SCRIP INC, NEW HAVEN, CT, 2002-2003

Managed multiple major retail client accounts in twelve states, assisting sales team with retaining and identifying new business

Generated over $150,000 for CT schools, and over $1,500,000 (20%) incremental sales for major retail clients

Developed and promoted in-house quality assurance program to existing clients to guarantee better customer service and enhanced communication

Organized and presented seminars to recruit and train clients and volunteer groups to company loyalty program

Recorded reports of all membership activity, registration and program growth, incorporating intensive database and account management

Developed and scheduled cross-promotional email and direct mail marketing campaigns

Education

University of Glasgow, Scotland UK, 2001 M.A. Literary Studies

USC Irvine, Online, Introduction to Investor Relations, 2005

Professional Memberships

National Investor Relations Institute New York Chapter

Publicity Club of New York

British American Business Institute

Business Development Institute (BDI)

Excellent references available upon request.

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