Sales Manager

Lorenzo G. Russo

**** ********* ***** *****

Alpharetta, GA 30005

Cell. 678-***-**** • *********@*****.***

Summary of Qualifications

Twenty-five years of experience as a successful area manager/sales representative able to increase market share, and provide top-level customer service and follow-through.

Adept at representing a range of products/industries with special skill in new market penetration, and growth/development of major international accounts. Fluent in English, native in Italian, professional in French and German.

Recognized for identification/capture of key market opportunities to accelerate expansion, increase revenues, and improve profits.

Knowledge of basic equipment specifications, engineering and architectural drawing, installation requirements, and compliance codes with strong ability to communicate detailed information to technical professionals, contractors, and officials.

Career Profile

USI of North America, Franklin Lakes, NJ 2006 - Present

U.S. subsidiary of an Italian manufacturer of industrial spray booths for automotive industry.

Sales Area Manager – Atlanta, GA

Direct the Southeast market in capital equipment sales.

Manage face-to-face contacts with new/established customers through cold calling, and follow-up visits to body shops, plants, and technical institutions.

Accountable for company proposals, contracts and financing.

Raised market penetration from 0% to 35% through design and implementation of new marketing/sales plans.

Serve as project manager for equipment installation; manage sub-contractors, present/and discuss details with professionals/officials.

Designed/manage new strategy to acquire National Sales Accounts through negotiation of competitive contracts.

Identified/trained distributors and technicians to form a solid and effective service crew for new markets in North Carolina, South Carolina, Alabama and Florida

Increased lead development 40% by establishing network of non-competitive body shop suppliers for sales referrals.

Outperformed company sales forecast in first two years.

Multiline s.r.l., Florence, Italy 2004 - 2006

Wash and Dry Laundromat franchising firm.

Represented nation's largest importer of Alliance Speed Queen Laundromat equipment in franchise development. At the same time, owned/managed Bubbles s.r.l. sites in major Tuscan towns of Florence, Lucca, and Livorno.

General Sales Manager

Obtained, directly managed, and grew more than 10 new major Wash and Dry franchisee accounts throughout Italy.

Increased revenue by 110% through direct sales.

Directed site restoration, and delivery/installation of equipment and products for franchisees.

Lorenzo G. Russo • Page 2 • 770-***-****

Multiline s.r.l. Continued

Owner, Wash and Dry Laundromats (2005-2006)

Established strategic vision for three locations through preparation of professional business plan to attract financial investors and partners.

Researched locations, negotiated contracts, obtained licenses, sourced/selected materials and equipment, managed building contractors and store personnel, and managed operations, sales and finances of individual units.

Negotiated sale of Laundromats for 50% return on investment within ten months of opening.

Cecchi Arredamenti, Florence, Italy 2000 - 2004

Architectural firm specializing in commercial renovations.

Sales Account Manager

As representative to retail store remodelers, negotiated sales contracts and cultivated business relations with major accounts. Established widespread acceptance of innovative products and sales methods.

Produced significant gains in market share, and increased net earnings and sales, all exceeding budget projections.

Established network to produce contacts/leads to sell shoe store furnishings, display units.

Dockmaster's, Masotti, Mafer, Florence, Italy 1987 - 2004

Three high-end quality shoe factories.

Sales Representative

Increased sales from $0 to $1.5M annually in German and central Italian sales territories - largest and most profitable in Europe.

Planned market strategy that grew market share by 20% annually, 1990-1995.

Coordinated promotional campaigns, conducted market surveys, and evaluated potential areas for new development, industrial affairs, and trade show participation.

Established close relationships with more than 250 clients. Evaluated regional trends and product strategies, maintained client service/satisfaction, and monitored sales performance.

Education

1985

University of Florence- Florence, Italy

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