Marketing Management

Bethany M. Ruffner

*** ********* *******, *******, ** 30339 **************@*****.*** 803-***-****

OBJECTIVE

To obtain a marketing position that incorporates my experience in brand management, social media and communication skills.

EDUCATION

Clemson University: College of Business and Behavioral Science

Clemson, SC May 2007

Bachelor of Science in Marketing, GPA 3.33

HONORS

Arch Chemicals, Inc./Lonza: Director’s Cup Recipient:

• Awarded for excellence and dedication to expanding marketing efforts for the brand within the Mass Merchant Channel

Clemson University: Dean’s List

PROFESSIONAL EXPERIENCE

Arch Chemicals/Lonza: Marketing Specialist, Mass Merchant Channel May 2008-Present

Social and Digital Media

• Create and develop social and digital media strategy for business channel in partnership with advertising agency

• Expand online presence by introducing a branded Facebook page with 12,000+ fans in first year

• Manage and execute online promotion to generate excitement and engagement around the brand

• Conceptualize and oversee production of “how-to” and “entertaining” branded videos

• Launched an “entertaining” branded video that went viral totaling 1.6 million views across the world

• Provide relevant content used for monthly posting plan

Canadian Brand Restage

• Appointed as key contact between the business, product management, regulatory and selected advertising agency

• Participated in both qualitative and quantitative research studies around the brand

• Worked directly with product management to ensure new labels were in compliance with the PMRA standards

U.S. and Canadian Brand Websites

• Served as the project lead in the website redesign for both U.S. and Canada brand sites

• Increased traffic to brand websites by over 20% in the last two years

• Implemented dual-language feature for both sites

• Improved overall functionality and navigation within the website redesign

• Responsible for creating and updating content throughout the year

• Build and launched mobile version of U.S. brand website

Hardware Tradeshows

• Increased overall brand presence at hardware channel tradeshows

• Implemented a more open and engaging booth that featured the brand, current promotions and new products

• Developed and executed theme that provided consistent messaging across all promotional platforms and collateral

LEADERSHIP EXPERIENCE

CLEMSONLiVE, Clemson University April 2006 – April 2007

President

• Elected as the executive for this key student organization as it provided over 20 major activities for Clemson students

• Negotiated for and managed a budget exceeding $180,000

• Oversaw major revisions of constitution and bylaws

• Supervised and mentored both board members and event directors

• Called and presided over weekly planning meetings of the Board of Directors and biweekly Executive Board meetings

• Interacted weekly with appropriate university personnel including Dean of Students and Director of Student Affairs

• Designed promotional materials for major events

• Facilitated support for events from local businesses

Vice-President/Internal Relations April 2005- April 2006

• Assist with implementation of campus activities

• Managed eight event directors

• Scheduled calendar for entire organization

• Created and orchestrated team-building board retreat

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