Marketing Communications Manager

NANCY REED

Box **** • Palmer Lake, CO ***** • 719-***-**** • *****.****@****.*** • www.linkedin.com/in/nancyreedmktg

STRATEGIC MARKETING MANAGEMENT

Visionary, results-focused marketing professional ready to take on challenges with creativity and an out-of-the-box approach. Offering high energy, a relentless work ethic, focus and a proven track record to drive growth in targeted markets. Accomplished in leading comprehensive marketing and sales initiatives to achieve strategic goals.

DIRECTED CREATIVE, DYNAMIC ADVERTISING CAMPAIGNS!

▪ Orchestrated large advertising & PR campaigns (< $800k), including budget, media buys & implementation.

▪ Strong visual sense; ability to inspire & generate creative ideas, concepts & design.

▪ Expertise in content & copy writing for sales collateral, videos, websites, press releases, articles & more.

▪ Creative development for brochures, newsletters, print, Internet & direct-response advertising.

▪ Designed 5 commercial websites from ground up, including copy writing, SEO, online & viral advertising.

▪ Internal & external corporate spokesperson for company events, chambers & national organizations.

▪ Event management for trade shows, symposiums, community & media events.

▪ Developed curriculum & conducted training for customers, employees, sales personnel & industry events.

CHAMPIONED BRAND & PRODUCT DEVELOPMENT!

▪ Cradle-to-grave development & launch of 50+ B2B & B2C brand, product & program initiatives!

▪ Collaborated with health-care professionals to develop wound-care & education products.

▪ Led revolutionary antimicrobial coating effort across multiple Ingersoll-Rand (IR) companies & products.

▪ Launched new health-care brands & products - strategic planning, sales materials, PR & events.

▪ Project management & leadership of cross-functional teams = flawless implementation & product evolution.

▪ Managed life cycles, P&L & ROI for product lines valuing $150M+ & programs valuing $170M+.

▪ Established relationships with high level executives & Fortune 500's resulting in profitable collaborations.

DROVE NEW BUSINESS DEVELOPMENT & STRATEGIC MARKETING INITIATIVES!

▪ Top sales person 3 years in a row. Negotiated strategic partnerships & "bread & butter" accounts.

▪ Authored & managed in-depth strategic sales & marketing plans, roadmaps, detailed budgets & forecasts.

▪ Conducted comprehensive research, clinical trials, segmentation, competitive analysis, focus groups & beta tests.

Agency & Media Relations

2.0 Website Design & SEO

Social Media & Viral Marketing

Marketing Plans & Budgets

Creative Designer & Artist

Internet & Direct Marketing

Customer Acquisition & Retention

Training & Development

Accomplished Writer

PR & Industry Spokesperson

Sales & Business Development

Start-up Experience

Professional Summary

DIRECTOR OF MARKETING & STRATEGIC PLANNING, 2003 - 2009

COMPANION HABITATS, INC. & VERSI-PANEL ENCLOSURES – Colorado Springs, CO

Defined strategies for two very different and jointly owned companies. Developed and executed comprehensive marketing plans and advertising campaigns encompassing integrated marketing initiatives designed to penetrate and optimize revenue from several target markets. Played integral role in product and brand development. Budget, forecasting and P&L responsibilities.

Selected Achievements:

▪ Product development and launch of 23 B2B commercial animal, reptile and bird habitat products - 2 national awards.

▪ Spearheaded children's "Critter Adventures" themed small animal and reptile habitat product initiative.

▪ Instrumental in development and launch of "green" sustainable portable building and shipping container products.

▪ Launched two new LLC's, including public relations, strategic market planning, brand development and marketing collateral.

▪ Authored research studies, articles, press releases and "Retailer Companion" booklets, offering tips for retailers.

▪ Developed successful Internet marketing campaigns: banner ads, pay-per-click programs, links, E-zine PR, etc.

▪ Designed and authored brochures, advertisements, articles, packaging, signage, assembly instructions, newsletters, etc.

▪ Business development: negotiated opportunities and formed strategic alliances with high-profile customers.

PRODUCT DEVELOPMENT MANAGER, 2002 - 2003

ALTA COLLEGES (WESTWOOD) – Denver, CO

Drove new degree program development and marketing campaigns for private, accredited college corporation.

Selected Achievements:

▪ Led development and launch of 16 new health-care, business and technical degree programs = $39M annual revenue.

▪ Directed local and national marketing events, creative oversight and agency management for direct response, public relations and mass marketing campaigns.

▪ Tracked cost per lead data to analyze campaign and advertisement effectiveness. Supervised Local Marketing Specialists.

CATEGORY MANAGER, 1998 - 2002

INGERSOLL-RAND / SCHLAGE LOCK - Colorado Springs, CO

Managed new product and brand development, P&L and ROI for eight commercial hardware product lines = $150M+ per year. As Project Manager, led initiatives involving multi-functional teams and Stage/Gate process. Responsible for marketing strategies, product life-cycle reporting, pricing and brand positioning in a highly competitive environment. Created national incentive campaigns and marketing collateral to optimize distribution and channel sales.

Selected Achievements:

▪ Pioneered anti-microbial and designer door hardware initiative across multiple Fortune 500 business divisions.

▪ Achieved 7-12% increased revenue three consecutive years for commercial hardware channel partners.

▪ Implemented quick-ship order-fulfillment program. On-time delivery improved by 25%; $170M revenue value.

▪ Created and authored sales collateral, advertisements, display signage, national promotions, packaging, etc.

▪ Relocated manufacturing of eight commercial product lines to Mexico; monitored quality and sales impact.

▪ Facilitated research studies, focus groups and national surveys for customer-driven product initiatives.

CAREER SERVICES DIRECTOR / ADJUNCT INSTRUCTOR, 1996 - 1998

COLORADO TECHNICAL UNIVERSITY - Colorado Springs, CO

Directed college recruitment and employment program, marketed on-site training and degree programs to area and national companies, and developed marketing campaigns to optimize student application and retention rates.

Selected Achievements:

▪ Coordinated on-site employer recruitment events and career fairs = 85% placement rate.

▪ Designed marketing campaigns, collateral and advertisements.

▪ Promoted on-site corporate degree programs to large corporations, such as FedEx and MCI.

▪ Developed curriculum and instructed college courses.

SENIOR PRODUCT MANAGER, 1993 - 1996

MEDLOGIC GLOBAL CORPORATION - Colorado Springs, CO

Managed all national marketing and brand initiatives, business development, sales and customer service for start-up medical-device company including product introduction and training for health-care professionals throughout the U.S.

Selected Achievements:

▪ Orchestrated national wound-care/medical-device marketing efforts = 95% three-year growth; top sales person.

▪ Conducted focus groups, industry-specific market research studies and monitored clinical trials.

▪ Designed and authored all marketing collateral, packaging design, display signage and advertisements.

Other Positions

ADJUNCT (PT) INSTRUCTOR, DENVER TECHNICAL UNIVERSITY (DEVRY) - Colorado Springs, CO

MARKETING MANAGER (CONTRACTOR), CERAM, INC., Colorado Springs, CO

MARKETING MANAGER (CONTRACTOR), EDGE EMITTER, Fremont, CA

ASSISTANT MARKETING MANAGER (CONTRACTOR), CYPRESS SEMICONDUCTOR/INOVA, Colorado Springs, CO & Santa Clara, CA

Education & Credentials

▪ B.S. Business Administration, Honors & Academic Scholarships, Regis University, Denver, CO

▪ Certificates: Product Management I & II, Project Management I & II, Quality Function Deployment, Pricing Strategies

▪ Command of Excel, Word, Access, PowerPoint, Publisher, Corel Draw, Paint Shop Pro, Photoshop and more

▪ Skilled digital and free-hand illustrator and advanced promotional and technical writing skills

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