Financial Writer

Tracy K. Anderson

** ***** **** **** | West Yarmouth, MA 02673

t: 508-***-**** | f: 508-***-**** | e: *******@**.***

Profile

Accomplished marketing and copywriting professional with more than 15 years experience. Recognized for ability to effectively develop, implement and manage corporate brand positioning strategies with a consistent voice and attention to every detail. Niche markets include financial services and food/wine/lifestyle.

Professional Experience

DIRECTOR OF AGENCY AND SPONSOR RELATIONS, PARTING GIFT, Hyannis, MA 2010 to present

Point person between online casual games company and national sponsors. Responsibilities include developing game and web content, managing accounts, writing press releases, white papers and user manuals, leveraging social media opportunities and presenting complex concepts both in person and online.

TRACY K. ANDERSON: MARKETING, COPYWRITING & BRAND CONSULTING, Yarmouth, MA 2000 to present

Copywriting, branding and logo design, strategic alliances and promotions. Specialize in the financial services and lifestyle sectors; client list also includes businesses in the hospitality, fitness, travel and service industries as well as several non-profits. Financial services clients include Bank of New York Mellon, Liberty Mutual, Manulife, Allmerica, Mortgage Master, SunLife and New England Financial; projects range from advanced technical writing to management of corporate branding campaigns. Lifestyle work includes a regular column in Edible Cape Cod and bi-weekly blog for Cape Cod Magazine. Serve on the marketing board for the YMCA and consult for the annual Cape Land and Sea Harvest (CLASH), Massachusetts Audubon at Wellfleet Bay and Big Brothers Big Sisters.

FOUNDER, THE WINE LIST, Hyannis, MA 2002 to present

Owner of award-winning retail wine shop offering wine and cooking instruction, catering services and private wine seminars. Responsible for all marketing, communications and branding activities including website development, graphic design and copywriting, email marketing management (3,500+ subscribers), public relations, media planning, committee work and various public speaking engagements.

MARKETING AND COMMUNICATIONS SPECIALIST, NEW ENGLAND FINANCIAL, Boston, MA 1998 - 2000

Supervised divisional marketing activities and brand development for subsidiary of MetLife. Scope of work encompassed technical writing, press releases, web content development, writing newsletter and sales collateral, advertising campaign management and delivery of sales training seminars. Coordinated schedules, budgets and marketing plans between departments, corporate liaisons and contracted vendors.

FINANCIAL SALES PROFESSIONAL, AXA EQUITABLE, Wellesley, MA 1995 - 1998

Sourced and presented various financial strategies to individuals and business owners, with an emphasis on variable insurance products. Maintained active Life, Health, Series 6 and Series 7 licenses.

Education

Newhouse School of Public Communications, Syracuse University, Syracuse, NY B.S. Journalism, 1990

Skills

Fast, spot-on writing and editing both online and offline

Proven ability to build and lead a team

Ability to take complex concepts and make them user-friendly

Deadline oriented and born to multi-task

Expert presentation design and delivery

Proficient in Illustrator, InDesign, PageMaker, Quark, Dreamweaver, MS Office

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