Marketing

BEN F.ESPANTO

818-***-****

**********@*****.***

www.benespanto.com

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Director of Marketing, Ewing & Associates Sotheby's Realty, March 05 - Present.

• Built the entire marketing department from company inception

• Conceived and implemented the international brand

• Created the www.EwingSir.com website, intranet system and job tracking system

• Managed the day-to-day operations of the marketing department with a staff of 7

• Designed and art directed all print, web and e-mail marketing materials

• Helped grow the company from one branch to three branches in one year

• Hired, trained and managed all marketing staff, including designers and coordinators

• Initiated new products and incentive programs to incite effective use of materials

• Presented to brokers nationwide on how to effectively localize their brand

Creative Director, Prudential California Realty Calabasas, June 03 - March 05.

• Built all aspects of the marketing program, including designs, job descriptions and policy

• Managed day-to-day operations of the marketing department

• Advised 50 agents of effective strategies to maximize marketing budget

• Designed all print and web advertising and collateral branding materials

Marketing Manager, Prudential California Realty John Aaroe, October 99 - June 03.

• Ensured that all collateral materials were consistent with the brand

• Restructured the department which increased efficiency by 50%

• Managed operations of the department with a staff of 17 under Director of Marketing

• Trained all new marketing employees in all roles in the Marketing Department

• Served as the liaison to all newsprint and post-production associates

• Performed print advertising tasks from conception to pre-production

• Designed collateral materials from brochures, signage, newsprint and magazine advertising

Advertising Coordinator, Coldwell Banker, September 97 - October 99.

• Generated and edited copy for newspaper advertisements and public relations

• Participated in every aspect of print advertising from concept, copy writing, to layout design

• Designed and implemented methods to achieve greater efficiency in all aspects of the advertising and marketing process

• Proposed & implemented more cost-effective and efficient methods of production

• Designed 23 newsprint ads

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• Built entire departments from start up

• Performed grassroots online, viral and offline media campaigns (i.e. blogs, SEO, e-marketing)

• Analyzed website analytics, optimization, RSS feeds and navigability

• Managed all projects, campaigns and vendors

• Extensive knowledge in marketing, management, business analysis and public relations

• Created company policy manuals, style sheets and best practices guidelines

• Extensive knowledge of affluent, high-end target market

• Expert print design knowledge and experience

• Working knowledge of HTML webpage design

• Created repeatable marketing plan matrixes

• Cross-platform proficiency in graphic programs such as:

Adobe Illustrator, Photoshop, Pagemaker, InDesign, Quark Xpress and MS Office

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Cum Laude

Woodbury University, Bachelor’s of Science, Marketing, 1997

Receiving the Marketing Department Honors for graduating at the top of the class

Minor in Psychology

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